Browsing Department of Business Administration by Submit Date
Now showing items 1-20 of 1455
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Pengaruh Self Esteem, Self Efficacy, dan Organizational Justice Terhadap Kinerja Pegawai (Studi pada PT Bank Tabungan Negara KC Pematangsiantar)
(Universitas Sumatera Utara, 2025)The success of an organization or company is influenced by the performance of individual employees; therefore, every organization strives to effectively manage its human resources. Employee performance can be considered ... -
Pengaruh Influencer Marketing dan Content Marketing Terhadap Brand Awareness Produk Scarlett Whitening (Studi Pada Mahasiswa Pengguna Lotion Scarlett di Perguruan Tinggi Kota Medan)
(Universitas Sumatera Utara, 2025)This study aims to determine the influence of influencer marketing and content marketing on brand awareness of Scarlett Whitening products among students of state universities in Kota Medan. The growing use of social media ... -
Pengaruh Word of Mouth, Perceived Value, dan Harga terhadap Minat Beli Ulang Mixue di Kota Medan
(Universitas Sumatera Utara, 2025)In Indonesia, Mixue has been operating since 2020. Since its first outlet in Indonesia was opened in Bandung, Mixue has massively opened outlets throughout Indonesia within two years, one of which is in Medan City. Mixue's ... -
Pengaruh Experienced Regret Dan Risk Tolerance Terhadap Keputusan Investasi Cryptocurrency Generasi Z Di Kota Medan
(Universitas Sumatera Utara, 2025)Cryptocurrency is rapidly developing as a modern investment instrument, offering high-profit potential but also carrying significant risks. This phenomenon has attracted the interest of Generation Z in Medan, a population ... -
Pengaruh Diferensiasi Produk dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Beat Street di Kota Medan
(Universitas Sumatera Utara, 2025)The motorcycle industry in Indonesia is becoming increasingly competitive, particularly in the automatic scooter segment, which is the top choice among urban consumers. Honda Beat Street is positioned as one of the products ... -
Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
(Universitas Sumatera Utara, 2025)Bika Ambon Ahun is one of Medan’s traditional culinary products that has gained rising popularity through digital m exposure, particularly after influencer reviews and social media debates triggered further consumer ... -
Pengaruh Viral marketing dan Turbo marketing Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Konsumen di Kota Medan)
(Universitas Sumatera Utara, 2025)The development of social media and digital marketing trends has transformed consumer behavior, including purchasing decisions for local skincare products in Medan City. This phenomenon shows that purchasing decisions are ... -
Pengaruh Persepsi Harga dan Pengalaman Pelanggan Terhadap Minat Beli Pada Layanan ShopeeFood (Studi Pada Pengguna di Kota Medan)
(Universitas Sumatera Utara, 2025)Consumer’s purchase intention in food delivery services is increasingly influenced by price perception and customer experience, particularly amid the intense competition between ShopeeFood, GoFood, and GrabFood in Medan. ... -
Analisis Fanatisme dan Loyalitas Suporter Pada Keputusan Pembelian Merchandise Klub PSMS Medan
(Universitas Sumatera Utara, 2025)Football in Indonesia is not merely a sport but has become an integral part of the social and cultural identity of society. Supporters, as a vital element, do not only provide encouragement in the stadium but also serve ... -
Pengaruh E-Servicescape Dan E-Service Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Shopee Di Kota Medan)
(Universitas Sumatera Utara, 2025-10-15)Kepuasan pelanggan berkaitan erat dengan seberapa baik pengalaman yang mereka rasakan terhadap layanan yang mereka dapatkan dari Shopee. Dalam persaingan e-commerce yang semakin ketat, kepuasan pelanggan menjadi ... -
Pengaruh Product Ingredients dan Halal Certification terhadap Minat Beli Produk Mie Udon di Kota Medan (Studi pada Konsumen Produk Mie Udon di Kota Medan)
(Universitas Sumatera Utara, 2025)In the era of culinary globalization, udon noodles have become one of the Japanese dishes increasingly popular in Indonesia, including in Medan City. Udon is not only available in large restaurants such as Marugame Udon ... -
Pengaruh Gaya Hidup Dan Persepsi Risiko Terhadap Perceived Behavioral Control Penggunaan Shopee Paylater Oleh Generasi Z Di Kota Medan
(Universitas Sumatera Utara, 2025)The digital era has fundamentally transformed the way people live globally. E-commerce has become one of the fastest-growing sectors, with Shopee dominating as the most widely used platform. The development of e-commerce ... -
Pengaruh Kualitas Layanan, Fasilitas dan Lokasi Terhadap Keputusan Berkunjung Di Pemandian Air Panas Sidebuk-Debuk (Studi Pada Pemandian Air Panas Karona)
(Universitas Sumatera Utara, 2025)Hot spring tourism has become one of the most popular natural attractions among the public. Pemandian Air Panas Karona in Sidebuk-debuk is one of the frequently visited destinations, yet the number of visitors is influenced ... -
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk The Originote di Kota Medan
(Universitas Sumatera Utara, 2025)The global cosmetics industry has experienced rapid growth along with increasing public awareness of the importance of self-care and attention to the quality of beauty products. In this context, The Originote has emerged ... -
Pengaruh Showrooming terhadap Kepuasan Pelanggan dengan Smart Shopping Feeling Sebagai Variabel Intervening di Kota Medan
(Universitas Sumatera Utara, 2025)The growth of e–commerce in Indonesia continues to increase every year, especially after the pandemic which has also affected the growth of e–commerce. This has led to changes in consumer shopping behavior, one of which ... -
Pengaruh Harga dan Network Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Jasa Indosat HiFi di Kota Medan)
(Universitas Sumatera Utara, 2025)In today's digital era, the public's need for fast and stable internet services is increasing. Indosat HiFi as an internet service provider in Medan City needs to maintain service quality in order to maintain customer ... -
Pengaruh Scarcity Marketing dan Potongan Harga terhadap Keputusan Pembelian Produk Pakaian Erigo Store (Studi pada Konsumen Produk Pakaian Erigo Store di Kota Medan)
(Universitas Sumatera Utara, 2025)The increasing public demand for clothing products that follow current trends has led to the growth of various local brands. Erigo is one of the most popular local brands, particularly among the younger generation. To ... -
Pengaruh Relationship Marketing dan E-Servicescape terhadap Loyalitas Pelanggan (Studi pada Pengguna E-Commerce Tokopedia di Kota Medan)
(Universitas Sumatera Utara, 2025)This research is motivated by the increasingly intense competition in the e- commerce industry in Indonesia, including in Medan City, which encourages companies such as Tokopedia to create effective marketing strategies ... -
Peran Pemasaran Media Sosial dan Citra merek Rumah Karya Indonesia Dalam Meningkatkan Daya Tarik Wisata Tao Silalahi, Kabupaten Dairi
(Universitas Sumatera Utara, 2025)The tourism sector is one of the strategic fields that significantly contributes to regional economic development. The growth of tourism in Indonesia encourages each region with natural and cultural potential to optimize ... -
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Uniqlo Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2025)In an increasingly competitive business world, consumer purchasing decisions are often influenced by emotional factors and perceptions formed by companies, especially in the fashion retail industry. At Uniqlo Sun Plaza ...