Browsing Department of Business Administration by Keyword "Ads"

Now showing items 1-1 of 1

Pengaruh Tagline dan Jingle Iklan Terhadap Pembentukan Brand Awareness (Studi Pada Iklan Oreo dengan Tagline “Penuh Keajaiban” dan Jingle “Bayangkan Ku Beri Oreo” di Televisi Terhadap Masyarakat di Kota Medan)

Lubis, M. Bukhari Rizki (2018)

This research was conducted to examine the influence of tagline and jingle on the brand awareness of the background because the development of technology and information media at this time encourage the company more incentive ...