Department of Business Administration: Recent submissions
Now showing items 121-140 of 1433
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Pengaruh Work Ethic dan Monotonitas Kerja terhadap Performance Karyawan (Studi pada Bank Mandiri KCP Medan Ahmad Yani)
(Universitas Sumatera Utara, 2024)Employees have an important role in the sustainability of every company. However, if the work ethic applied in the company is not balanced, work monotony will occur which will make every employee feel bored with the ... -
Pengaruh Work-Life Balance dan Job Burnout terhadap Produktivitas Kerja Karyawan (Studi pada PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2024)In the current era of globalization, companies face various obstacles in achieving rapid progress. Intense competition and advances in science and technology are external factors that hinder the company's progress. To ... -
Pengaruh Service Quality, Promotion dan Level of Loyality terhadap Customer Satisfaction Transportasi Online (Studi pada Pelanggan Gojek di Kota Medan)
(Universitas Sumatera Utara, 2024)Customer Satisfaction is one of the important factors in the success of a transportation service online, one of which is Gojek. However, there are more and more competitors in transportation servicesonline Others that ... -
Pengaruh Work Attitude, Komitmen Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan pada Karyawan PT Bank BTN KC Medan
(Universitas Sumatera Utara, 2024)Employee performance is one aspect that must be considered by the company because if the employee's performance is not appropriate, it will affect the development and progress of the company. To improve the performance of ... -
Pengaruh Psychological Capital dan Stres Kerja terhadap Turnover Intention (Studi pada Tenaga Kerja Generasi Millenial PT PLN (Persero) UP3 Medan)
(Universitas Sumatera Utara, 2024)The millennial generation is one of the workforce positions that continues to increase in number. This generation will change jobs on average twenty times during their lifetime, compared with traditionalists who work for ... -
Pengaruh Guerrilla Marketing dan Product Innovation terhadap Keputusan Pembelian Tehbotol Sosro (Survei pada Konsumen Tehbotol Sosro Medan)
(Universitas Sumatera Utara, 2024)Business competition nowadays is becoming increasingly fierce, especially in the packaged beverage industry. One of the industries with a large market share is Tehbotol Sosro. Therefore, business players are becoming more ... -
Pengaruh Brand Positioning dan Brand Awareness terhadap Keputusan Pembelian (Studi pada Konsumen Oi! Coffee and Pastry di Kota Serang, Banten)
(Universitas Sumatera Utara, 2024)In the current era, the Micro, Small, and Medium Enterprises (MSME) industry, particularly coffee shops, is increasingly thriving in urban areas. Consumers can easily access product information and innovations, which are ... -
Pengaruh Burnout dan Lingkungan Kerja terhadap Job Satisfaction pada Karyawan Bagian Teknik dan Pengolahan PTPN IV Medan
(Universitas Sumatera Utara, 2024)Job satisfaction is an assessment, feeling or attitude of a person or employee towards their work and relationships with the work environment, type of work, compensation, relationships between co-workers, social relationships ... -
Pengaruh Efisiensi Transaksi dan Persepsi Manfaat terhadap Keputusan Menggunakan QRIS oleh UMKM (Studi pada UMKM Kota Medan)
(Universitas Sumatera Utara, 2024)Technology development is changing the overall behavior of modern humans including consumers’ behavior that utilizes product based on efficiency and benefits when engaging activities such as digital transactions. ... -
Analisis Pengaruh Implementasi Artificial Intelligence (AI) terhadap Efesiensi Operasional, Kinerja SDM, dan Keunggulan Bersaing pada Telkomsel Smart Office Jakarta
(Universitas Sumatera Utara, 2024)Technological developments are driving companies to innovate in order to remain competitive. The use of Artificial intelligence (AI) is becoming increasingly popular due to its ability to improve operational efficiency ... -
Pengaruh Daya Tarik Wisata dan Destination Image terhadap Revisit Intention Setelah Diselenggarakannya Event Dunia F1 Powerboat di Danau Toba
(Universitas Sumatera Utara, 2024)The development of tourism through international sports events such as F1 Powerboat, requires a deep understanding of the factors that influence the desire of tourists to return. In the context of sport tourism, Revisit ... -
Pengaruh Locus of Control dan Reward terhadap Produktivitas Kerja Karyawan PT. Bank Sumut Kantor Pusat Medan
(Universitas Sumatera Utara, 2024)PT. Bank Sumut Head Office Medan needs a better assessment of employee productivity to improve the company's performance. Employee productivity assessment can be conducted by analyzing factors influencing employee productivity ... -
Pengaruh Kepemimpinan dan Pelatihan Kerja terhadap Penerapan Knowledge Management pada PT Central Proteina Prima
(Universitas Sumatera Utara, 2024)Increasing competitive advantage in an organization requires knowledge management on how an organization can effectively operate by applying its knowledge assets. The success of implementing knowledge management ... -
Pengaruh Product Assortment, Store Atmosphere, dan Harga Terhadap Keputusan Pembelian (Studi pada Konsumen Guardian di Kota Medan)
(Universitas Sumatera Utara, 2024)In the context of modern globalization, business competition is getting tougher, especially in retail industries such as pharmacies. In Medan City, which is one of the largest cities in Indonesia, social, economic, and ... -
Pengaruh Supply Chain Management terhadap Keunggulan Kompetitif dan Kinerja Perusahaan Konstruksi pada PT Mitra Rasa Teknik Karya
(Universitas Sumatera Utara, 2024)An effective Supply Chain Management (SCM) affects various operational and financial aspects of construction companies, and enables the achievement of competitive advantage and improves company performance. Competitive ... -
Pengaruh Brand Loyalty dan Strategi Iklan Seasonal terhadap Keputusan Pembelian (Studi Konsumen Marjan di Kota Medan)
(Universitas Sumatera Utara, 2024)The innovations that companies can apply today to improve purchasing decisions are brand loyalty and seasonal advertising strategies. Brand loyalty is the level of loyalty that companies must show to consumers first. ... -
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior pada Karyawan PT. BPR Nusantara Bona Pasogit 17
(Universitas Sumatera Utara, 2024)In today's increasingly competitive digital business era, the foundation of product innovation so that companies can continue to grow lies in human resources. In realizing its goals, the company needs qualified employees, ... -
Pengaruh Leadership Transformational dan Keadilan Prosedural terhadap Organizational Citizenship Behavior pada Karyawan Rumah Sakit Umum Delia Kabupaten Langkat
(Universitas Sumatera Utara, 2024)The healthcare industry has undergone many changes, such as increased demand for healthcare services, stricter regulatory demands, and a shift towards more engagement. Organizational Citizenship Behavior is a form of ... -
Pengaruh Keterampilan Wirausaha dan Motivasi Berwirausaha terhadap Keberhasilan Usaha (Studi pada UMKM di Kota Medan)
(Universitas Sumatera Utara, 2024)MSME entrepreneurship is one aspect of local economic development as well as contributing to the employment network in the city of Medan. The existence of MSMEs provides the ability to contribute to regional economic ... -
Pengaruh Discount Promo dan Customer Experience terhadap Customer Loyalty (Studi pada Mahasiswa Kota Medan Pengguna Grab)
(Universitas Sumatera Utara, 2024)The development of technology has transformed the manner in which humans interact and conduct transactions, particularly in the context of online transportation services in Indonesia, especially in a larger city. While ...