Department of Business Administration: Recent submissions
Now showing items 141-160 of 1433
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Pengaruh Total Quality Management (TQM) dan Self Efficacy terhadap Kinerja Karyawan PT. Bakrie Sumatera Plantations Tbk Kisaran
(Universitas Sumatera Utara, 2024)The progress of a company or organization is supported by the quality of human resource performance. Human resources refer to all the potential that each individual has to be able to face competition in the era of increasingly ... -
Pengaruh Brand Community dan Brand Image terhadap Customer Engagement Emina Cosmetics (Studi pada Konsumen Emina Cosmetics di Kota Medan)
(Universitas Sumatera Utara, 2024)Cosmetics are now considered a secondary need for modern society to improve appearance and self-confidence, especially for teenagers. This is supported by the increasing number of cosmetic products that compete in the ... -
Analisis Strategi Bauran Pemasaran dan Pemanfaatan Instagram sebagai Media Komunikasi Pemasaran Online untuk Branding Usaha Wedang Coffee Sidikalang
(Universitas Sumatera Utara, 2024)The development of the culinary industry remains a compelling topic for research. The highly competitive business environment today demands that business players understand the existing competition and develop appropriate ... -
Pengaruh Social Marketing Campaign dan Brand Image terhadap Customer Satisfaction (Studi pada Pengguna Aplikasi DANA di Kota Medan)
(Universitas Sumatera Utara, 2024)DANA application is a e-wallet service that still exists today. The increase in DANA application users is currently found in many communities whose lives are difficult apart from technology and who have a high response to ... -
Pengaruh Kemudahan Penggunaan dan Persepsi Keamanan terhadap Minat Penggunaan Berulang Transaksi Livin (Studi pada Masyarakat Kota Medan)
(Universitas Sumatera Utara, 2024)Livin by Mandiri is one of the financial transaction services that is currently developing. Livin by Mandiri financial transaction services are currently experiencing significant development. With so many mobile banking ... -
Pengaruh Green Product dan Green Brand terhadap Keputusan Pembelian (Studi pada Konsumen Skincare Avoskin di Kota Medan)
(Universitas Sumatera Utara, 2024)Environmental problems that have occurred in the past few years have become a growing issue in the world community. The beauty industry annually produces around 120 Billion pieces of packaging, many of which cannot be ... -
Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust OVO (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2024)As the era progresses, Indonesia has now entered the era of the 5.0 industrial revolution. In achieving success in the business realm, companies must cultivate brand trust with consumers. Brand trust becomes the primary ... -
Pengaruh Remunerasi, Work Engagement dan Promosi Jabatan terhadap Semangat Kerja Karyawan (Studi pada PT. Alamjaya Wirasentosa)
(Universitas Sumatera Utara, 2024)Globalization brings about very rapid changes in the business environment and increasing competition. These changes present a new challenge for every company to be able to survive and be the best. Human Resources (HR) are ... -
Pengaruh LMX (Leader Member Exchange) dan Stres Kerja terhadap Turnover Intention Karyawan PT. Bank Sumut Kantor Pusat
(Universitas Sumatera Utara, 2024)This study is based on a survey conducted by PwC (Price Waterhouse Coopers) Indonesia on the banking industry in Indonesia, indicating turnover trends, where employees in the banking industry frequently change companies. Based ... -
Pengaruh Employee Engagement dan Budaya Organisasi terhadap Kinerja Karyawan pada PT Bank BPR Pijer Podi Kekelengen Sukamakmur
(Universitas Sumatera Utara, 2024)Employees have performance to advancing their company, especially when facing complex competition like now. Employee engagement and culture are two key elements in improving employee performance within large companies like ... -
Pengaruh Pelatihan Kerja dan Knowledge Sharing terhadap Kinerja Karyawan (Studi pada Bagian SDM PT. Perkebunan Nusantara III (Persero) Medan)
(Universitas Sumatera Utara, 2023)Performance is the result of quality and quantity work achieved by an employee in carrying out his basic duties and functions as an employee in accordance with the responsibilities assigned or given to him. Performance ... -
Pengaruh Gaya Kepemimpinan Transformasional dan Pelatihan Kerja terhadap Prestasi Kerja Karyawan pada PT Pegadaian Kanwil I Medan
(Universitas Sumatera Utara, 2024)Human resource management needs to be done to improve the quality of human resources in supporting the progress of the organization which can be seen through employee performance. One of the factors that can achieve ... -
Pengaruh Work Life Balance dan Employee Engagement terhadap Kepuasan Kerja Karyawan pada PT Perkebunan Nusantara IV
(Universitas Sumatera Utara, 2024)In this era of globalization, with increasingly fierce business competition, companies are required to not only focus on achieving financial targets, but also must pay attention to the welfare of their human resources. ... -
Pengaruh Lingkungan Kerja dan Empowering Leadership terhadap Produktivitas Kerja Karyawan (Studi pada PT. Bank Sumut Cabang Binjai)
(Universitas Sumatera Utara, 2024)Business development is taking place rapidly in Indonesia, so this encourages companies to look for suitable strategies to sustain business life. The most important thing that companies need to pay attention to is the ... -
Pengaruh Berbagi Pengetahuan, Organizational, dan Disiplin Kerja terhadap Prestasi Kerja Pegawai Bank Sumut Medan Imam Bonjol (Studi pada Karyawan Bank Sumut Medan Imam Bonjol)
(Universitas Sumatera Utara, 2024)Given the importance of the role of HR in the company to survive in a climate of unlimited free competition, the role of HR management is no longer only the responsibility of employees but is the responsibility of company ... -
Analisis Pengaruh Work Life Balance dan Work Environment terhadap Turnover Intention (Studi pada Pegawai di Bank Sumut Pusat)
(Universitas Sumatera Utara, 2024)Employees have an important role in the sustainability of every company. However, the absence of a good Work Life Balance and Work Environment will make every employee feel stressed and make every employee feel uncomfortable ... -
Pengaruh Country of Origin dan Brand Image Miniso terhadap Keputusan Pembelian (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2024)In the current era of globalization, the phenomenon of domination by foreign brands in the Indonesian market has often occurred. This happens because foreign brands are often perceived to have better quality and image ... -
Penerapan Human Resources Information System (HRIS) dalam Meningkatkan Efektivitas dan Efisiensi Sumber Daya Manusia (Studi pada PT Bank Sumut)
(Universitas Sumatera Utara, 2024)Human resources information system (HRIS) is a system that aims to collect, store, manage, analyze, and share information relevant to human resources within a company. Through the use of HRIS, companies can better manage ... -
Analisis Penerapan Rotasi Kerja dalam Pengembangan Kinerja Karyawan PT Bank Central Asia Tbk – KCU Medan
(Universitas Sumatera Utara, 2021)Job rotation is one of the motivations that can be applied to improved employee performance. Job rotation can be improved employee performance if well implemented and for all employee. PT Bank Central Asia Tbk KCU – Medan ... -
Pengaruh Toxic Leadership dan Beban Kerja terhadap Turnover Intention pada Karyawan di PT. Perkebunan Nusantara IV Medan
(Universitas Sumatera Utara, 2024)Turnover Intention is an employee's intention to change jobs or leave their company voluntarily or not and based on certain reasons. The company's leadership style and lack of understanding turnover intention can increase ...