Department of Business Administration: Recent submissions
Now showing items 261-280 of 1456
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Pengaruh Lingkungan Kerja Fisik, Lingkungan Kerja Non Fisik dan Beban Kerja terhadap Kepuasan Kerja Karyawan pada PT. United Rope Medan
(Universitas Sumatera Utara, 2023)Human Resources is the key that determines the development of the company in achieving the company's organizational goals, one of the supporting factors is by giving employees a sense of job satisfaction. The condition ... -
Pengaruh Word of Mouth, NCT Dream sebagai Brand Ambassador dan Bonus Pack terhadap Minat Beli Produk Mie Lemonilo (Studi pada Konsumen Produk Mie Lemonilo di Kota Medan)
(Universitas Sumatera Utara, 2023)Currently, the growth of the business sector, especially in the food business, is increasingly emerging and this also makes entrepreneurs from the sector required to have different marketing strategies with the aim of ... -
Analisis Pengaruh Kualitas Produk, Harga dan Celebrity Endorser terhadap Keputusan Pembelian Skincare MS Glow (Studi pada Pengguna MS Glow di Kota Binjai)
(Universitas Sumatera Utara, 2023)One of the rapidly growing industries today is beauty products, including skincare products that can increase the confidence of its users. This trend is accelerating the growth of the beauty industry, especially skincare, ... -
Pengaruh Job Stress dan Job Insecurity terhadap Turnover Intention pada PT. Pelindo Multi Terminal
(Universitas Sumatera Utara, 2023)Human resources are those who drive and manage the production factors of an organization or company. It is impossible for an organization or business to achieve its goals without qualified human resources. In order for ... -
Pengaruh Social Media Marketing, Diskon, dan Gaya Hidup terhadap Impulse Buying (Studi pada Pengguna Shopee di Kota Medan)
(Universitas Sumatera Utara, 2023)Impulse buying is the action of buyers to make transactions that are desired but not needed. Shopee must understand the phenomenon and study the causative factors so as to maximize it, to attract consumers to do impulse ... -
Pengaruh Employee Engagemnt dan Self Efficacy pada Kinerja Karyawan PDAM Tirtauli Pematangsiantar
(Universitas Sumatera Utara, 2023)PDAM Tirtauli Pematangsiantar is a company in charge of providing clean water and serving customer complaints regarding clean water disturbances. However, in the last few months there has been a decline in service that can ... -
Pengaruh Self Efficacy Dan Locus of Control terhadap Produktivitas Kerja Karyawan (Studi pada PT Perkebunan Nusantara IV Adolina)
(Universitas Sumatera Utara, 2023)PTPN IV Adolina company needs a better assessment of employee work productivity so that the company can run better too. Assessment of work productivity can be done by analyzing the factorsthat influence employeework ... -
Pengaruh Social Media Marketing, Online Consumer Review dan Harga terhadap Keputusan Pembelian Produk Somethinc (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)As the times progressed, the internet grew rapidly and became one of the sources of information accessible whenever and wherever, resulting in the flow of consumers in fulfilling lifestyles changing their shopping styles ... -
Pengaruh Human Relation, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Bank Syariah Indonesia TBK (BSI) Area Medan Raya
(Universitas Sumatera Utara, 2023)Human resources in the company must be managed as well as possible, to create a balance between employee needs and organizational capabilities within the company. Many factors can affect employee performance, one of which ... -
Pengaruh Affiliate Marketing dan Promo "Tanggal-Tanggal Istimewa" terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2023)The high interest in online shopping in the community has made many new e-commerce pop up in Indonesia, one of which is Shopee. The Shopee Affiliate program helps consumers to get direct product reviews. The "special ... -
Pengaruh Brand Ambassador dan Electronic Word of Mouth terhadap Keputusan Pembelian (Studi pada Konsumen Mi Instan Lemonilo di Kota Medan)
(Universitas Sumatera Utara, 2023)The awareness of consuming healthy food is increasingly popular among the community, especially on Lemonilo Instant Noodles. The increase in purchasing decisions for Lemonilo Instant Noodles was heavily influenced by ... -
Pengaruh Person Job Fit dan Person Organization Fit terhadap Komitmen Organisasi (Studi pada Karyawan PT. Bina Media Perintis Medan)
(Universitas Sumatera Utara, 2023)The company will retain employees who are committed to the organization. This is because employees who have an organizational commitment will contribute and be actively engaged to advance the organization. Person job fit ... -
Pengaruh Pembelajaran Organisasi, Stres Kerja, dan Employee Recognition terhadap Kinerja Karyawan di PT. Socfindo Kebun Tanah Gambus
(Universitas Sumatera Utara, 2023)PT SOCFINDO Kebun Tanah Gambus is a company that produces palm oil which is processed into crude palm oil (CPO). The condition of employee performance at PT SOCFINDO Kebun Tanah Gambus has not shown good performance ... -
Analisis Two Main Perspective pada Human Capital Management dalam Pengembangan Bisnis UMKM Fashion (Studi pada Mix Outfit Medan)
(Universitas Sumatera Utara, 2023)The development of a business cannot be separated from human capitals, human capital are important for companies as valuable assets that cannot be easily replaced by other human capitals. Thus, if human capital governance ... -
Pengaruh Human Capital dan Total Quality Management terhadap Kinerja Manajerial dengan Sistem Reward Sebagai Variabel Moderasi pada PT Pegadaian Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2023)In this era of ever-evolving knowledge, companies must recognize the importance of human capital and a quality management approach. A quality human capital and quality management approach can increase a company's ... -
Pengaruh Perceived Organizational Support dan Work Engagement terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2023)The success of an organization or company is influenced by the performance of individual employees, so that every organization seeks to manage its human resources. Employee performance can be said to be maximized if ... -
Pengaruh Literasi Keuangan, Locus of Control, dan Herding Behavior terhadap Keputusan Investasi Saham di Pasar Modal (Studi Pada Investor di Kota Medan)
(Universitas Sumatera Utara, 2023)Medan citizens are the fourth most populous in Indonesia with a fairly good and stable growth in the number of investors, which indicates that people have a high interest in investing. The high interest in investing ... -
Pengaruh Marketing Campaign #Waktuindonesiabelanja dan Brand Equity terhadap Keputusan Pembelian Pada Konsumen di Tokopedia (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)Indonesia is a country with the highest number of e-commerce users in the world, with an estimated transaction value in 2022 was Rp 476.3 trillion. This has led to intense competition among e-commerce companies to lead ... -
Pengaruh Anxiety Traits dan The Big Five Personality Traits terhadap Keputusan Investasi Saham pada Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2023)Generation Z is a digital generation that knows the intricacies of organized electronic communications. There is no doubt about Generation Z’s data-gathering abilities. Due to their ability, Generation Z have a higher ... -
Pengaruh Store Atmosphere dan Customer Value terhadap Kepuasan Pelanggan Mixue (Studi pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example ...