Department of Business Administration: Recent submissions
Now showing items 281-300 of 1456
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Pengaruh Brand Ambassador, Social Media Marketing, dan Advertising Campaign Produk Somethinc terhadap Purchase Intention pada Masyarakat Kota Medan
(Universitas Sumatera Utara, 2023)The community has become increasingly aware of the importance of taking care of their body, especially for the face, commonly known as skincare. The high demand for facial care among the community causes many new ... -
Pengaruh Electronic Word Of Mouth (E-Wom) dan Brand Awareness terhadap Keputusan Pembelian Mixue di Kota Medan (Studi Pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2023)Mixue is a franchise company that sells ice cream with a very soft texture and tea drinks originating from China which has started its business expansion to Southeast Asia, one of which is in Indonesia. Mixue became ... -
Pengaruh Work Attitude, Kompetensi Karyawan dan Lingkungan Kerja terhadap Kinerja Karyawan (Studi Pada Pegawai PT Bank Tabungan Negara Kantor Cabang Medan Divisi Consumer Collection Recovery & Asset Sales Unit)
(Universitas Sumatera Utara, 2023)Employee performance is one aspect that must be considered by the company because if the employee's performance is not appropriate, it will affect the development and progress of the company. To improve the performance ... -
Pengaruh Penerapan Code Of Conduct dan Sistem Role And Play terhadap Kinerja Karyawan (Studi pada PT Bank Tabungan Negara KC Medan)
(Universitas Sumatera Utara, 2023)The banking industry is part of the national economy. Banks become partners in conducting financial transactions by almost all business sectors. Banking activity in Indonesia has dropped dramatically since the Covid-19 ... -
Pengaruh Modal Usaha dan Lingkungan Keluarga terhadap Keputusan Wirausahawan Membuka Usaha Gadai di Kota Medan
(Universitas Sumatera Utara, 2023)Pawn entrepreneurs are one aspect that contributes to the network of jobs spread across the city of Medan. The existence of private pawns in the city of Medan makes it easier for people to obtain fast funds without the ... -
Pengaruh Work-Life Balance dan Emotional Intelligence terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan Divisi Consumer Collection Recovery and Asset Sales Unit)
(Universitas Sumatera Utara, 2023)Employee performance can be said to be good if the results obtained are higher than work standards both in quantity and quality. Maximum employee performance will ultimately improve the company's overall performance. ... -
Pengaruh Content Marketing terhadap Customer Engagement dan Keputusan Pembelian Produk Avoskin Your Skin Bae Series di Tiktok Shop (Studi pada Konsumen di Kota Medan)
(Universitas Sumatera Utara, 2023)86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered consumers to do online shopping activities easier while ... -
Pengaruh K3 (Keselamatan dan Kesehatan Kerja) dan Pelatihan Terhadap Kinerja Karyawan (Studi pada PT PLN (Persero) ULP Kotapinang)
(Universitas Sumatera Utara, 2023)The work of employees of PT PLN (Persero) ULP Kotapinang is one of the jobs that endanger injuries to the employee's body. As a result, companies need to pay attention to and manage these risks by implementing effective ... -
Pengaruh Perceived Organizational Support dan Beban Kerja terhadap Produktivitas Kerja Karyawan pada Perumda Tirtauli Kota Pematang Siantar
(Universitas Sumatera Utara, 2023)Every company certainly wants employees who have high productivity capabilities, the goal is to get profits that must be supported by the optimal ability of these employees. This is what makes employee productivity ... -
Analisis Manajemen Risiko dalam Meminimalisir Risiko Kredit Bermasalah pada Pinjaman Kece di BRI Kantor Wilayah Medan
(Universitas Sumatera Utara, 2023)BRI regional office Medan is one of the BRI regional office representatives in North Sumatra province and is located in the city of Medan. In carrying out its business activities, BRI regional office Medan has several ... -
Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan Perusahaan pada PT Perkebunan Sumatera Utara
(Universitas Sumatera Utara, 2023)Financial ratios are often used in financial reports to assess a company's financial performance. Financial statement analysis is used to classify a company's financial performance which aims to solve deficiencies and ... -
Pengaruh Reward dan Job Embeddedness terhadap Organizational Citizenship Behavior (OCB) Pada Karyawan PT. Inalum Kantor PLTA
(Universitas Sumatera Utara, 2023)Organizational citizenship behavior (OCB) is voluntary behavior with an extra role owned by employees. Employees who behave OCB are certainly assets that can support the company's prospects. OCB behavior must be ... -
Pengaruh Career Development dan Motivasi Kerja terhadap Loyalitas Kerja Karyawan pada PT. Perkebunan Nusantara III (Persero) Medan Bagian Umum
(Universitas Sumatera Utara, 2023)Work loyalty produced by employees is one of the success factors of an organization, this is because the productivity produced by employees becomes a company reference in improving employee performance. Employees will ... -
Pengaruh Self Efficacy dan Organizational Citizenship Behavior terhadap Employee Performance pada Karyawan PT. Pos Indonesia Kantor Cabang Utama Medan 20000
(Universitas Sumatera Utara, 2023)Employee performance is a foundation for every company, because without performance it’s difficult to achieve the goals set by the compan. Employees have an important role in dedicating themselves by providing the best ... -
Pengaruh Ease Of Use, Service Quality, dan Price terhadap Keputusan Pembelian di Aplikasi Goseh Melalui Fitur Goman sebagai Startup Baru di Tanah Karo
(Universitas Sumatera Utara, 2023)In the current era of digitalization, various needs can be met online through applications, such as online service applications that offer online food delivery services. One of them is Goseh as a new startup in Tanah ... -
Pengaruh Efektivitas Ease Of Use dan Customer Satisfaction terhadap Loyalitas Nasabah Pengguna Mobile Banking Bank Sumut di Kota Medan
(Universitas Sumatera Utara, 2023)The increase in the number of internet users in Indonesia proves that the majority of Indonesian people use the internet as a user's daily needs, the development of the Internet which is followed by the rapid movement ... -
Pengaruh Standar Operasional Prosedur (SOP), Lingkungan Kerja dan Organizational Citizenship Behavior (OCB) terhadap Efektivitas Kerja Karyawan (Studi Pada PT. Perkebunan Nusantara III (Persero) Medan Bagian Operasional SDM)
(Universitas Sumatera Utara, 2023)The success of a company is closely related to the quality of employee performance. Employee performance can be called good if the activities within the company are carried out effectively and the results are by what ... -
Pengaruh Kompensasi, Lingkungan Kerja, dan Pengembangan Karir terhadap Turnover Intention Karyawan (Studi pada Koperasi Mitra Artha Dana Mandiri Kabanjahe)
(Universitas Sumatera Utara, 2023)farmers is one opportunity that is quite profitable. In Kabanjahe City, with the majority of farming community jobs, there is the Mitra Artha Dana Mandiri cooperative which operates with the aim of improving the welfare ... -
Pengaruh Harga, Penanganan Komplain, dan Brand Image terhadap Keputusan Penggunaan Jasa Pengiriman Paket pada PT Pos Indonesia (Persero) Kantor Cabang Tebing Tinggi
(Universitas Sumatera Utara, 2023)The advancement of technology has significantly impacted the business landscape, leading to a growing demand for delivery services that were traditionally conducted through conventional means. The rise of online ... -
Pengaruh Job Demand dan Burnout terhadap Kinerja Karyawan pada PT. Bank Tabungan Negara (PERSERO) Tbk. Kantor Cabang Medan
(Universitas Sumatera Utara, 2023)Employee performance is the result of work based on responsibility in achieving company or organizational goals that can be measured based on the quality and quantity. Performance conditions at PT. Bank Tabungan Negara ...