Department of Business Administration: Recent submissions
Now showing items 301-320 of 1456
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Pengaruh Perceived Quality dan Price Discount terhadap Loyalitas Pelanggan pada Aplikasi Grabfood (Studi pada Pengguna Layanan Grabfood Kota Medan)
(Universitas Sumatera Utara, 2023)Today's society coexists with technology, so to carry out daily activities many use online markets for more practical and efficient reasons. The high need for public consumption of food and beverages is a business opportunity ... -
Pengaruh Talent Management, Knowledge Management, dan Employee Engagement terhadap Kinerja Karyawan (Studi pada Bagian Operasional SDM PT. Perkebunan Nusantara III Medan)
(Universitas Sumatera Utara, 2023)The era of the industrial revolution 4.0 is an era of technology and globalization that makes competition in the business world more intense. In the era of global competition, the existence of reliable human resources ... -
Pengaruh Sistem Punishment, Pelatihan dan Perceived Organizational Support terhadap Disiplin Kerja Karyawan PT Pelindo Multi Terminal
(Universitas Sumatera Utara, 2023)Human resources become a top priority factors in an organization. Reflected through good employee work discipline. A company can create a disciplined character through the implementation of a punishment system, providing ... -
Pengaruh Perceived Ease Of Use, Brand Image dan Harga terhadap Keputusan Pembelian (Studi pada Pengguna Transportasi Online Maxim di Kota Medan)
(Universitas Sumatera Utara, 2023)Purchasing decisions are one of the important factors in marketing a service. The lack of consumer purchase interest in Maxim online transportation services makes Maxim less recognized by the people of Medan. Factors ... -
Pengaruh Electronic Word Of Mouth (E-Wom) dan Destination Image terhadap Keputusan Berkunjung pada Wisata Hillpark Sibolangit (Studi pada Pengunjung Hillpark Sibolangit)
(Universitas Sumatera Utara, 2023)Tourism is an indicator of a country's success because the tourism sector can have a positive impact on the economy, infrastructure development, and environmental sustainability. A tourist destination can increase the ... -
Pengaruh Video Advertising, Potongan Harga dan Gratis Ongkos Kirim Tiktok Shop terhadap Minat Beli Mahasiswa Universitas Sumatera Utara
(Universitas Sumatera Utara, 2023)The development of technological knowledge at this time brings changes in consumer lifestyles. The sophistication of informatics and technology brings various innovations in various fields. Innovation from sophistication ... -
Pengaruh Online Customer Review dan Online Customer Rating terhadap Minat Beli Produk Madam Gie pada Aplikasi Shopee (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2023)In an increasingly advanced digital era, online customer reviews and online customer ratings have become important factors in influencing consumer buying interest. Today's consumers tend to seek information and ... -
Pengaruh Interpersonal Communication dan Core Values Akhlak terhadap Prestasi Kerja Karyawan (Studi pada Bank Tabungan Negara KC Medan)
(Universitas Sumatera Utara, 2023)The world of banking has a very strategic position in a country's economic growth, because banks act as intermediary institutions which are one of the main factors triggering economic movements. Of course, the banking must ... -
Pengaruh Kompetensi, Kompensasi, dan Penerapan Standar Operasional Prosedur terhadap Produktivitas Kerja Karyawan PT. Riau Media Televisi
(Universitas Sumatera Utara, 2023)Quality human resources are the backbone of a company. Good human resources and maximum competence is an advantages for a company. Employees must work optimally and efficiently so that the company can have a high ... -
Pengaruh Conformity Consumption Behavior dan Atribut Produk terhadap Keputusan Pembelian Produk Perawatan Kulit (Skincare) (Studi pada Mahasiswa/I Perguruan Tinggi Negeri di Kota Medan)
(Universitas Sumatera Utara, 2023)Conformity Consumption Behavior plays a role in the decision aspect of purchasing skincare products. This is because there are trends in skincare which lead discriminatory behavior when the facial skin is not smooth, ... -
Pengaruh Discount dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Pengguna Tiktok Shop di Kota Medan
(Universitas Sumatera Utara, 2023)With the development of technology, social media companies have begun to develop their business by innovating shopping features that are currently widely used by sellers and buyers. Creating consumer interest in ... -
Pengaruh Kompetensi dan Pemberian Reward terhadap Efektivitas Kinerja Karyawan (Studi pada PTPN III Medan bagian SDM)
(Universitas Sumatera Utara, 2023)Employee competence includes the knowledge, skills, and attitudes needed to carry out job duties properly. Employees who have competencies in accordance with job demands tend to be able to complete tasks effectively ... -
Analisis Pengaruh Kepuasan dan Brand Trust terhadap Minat Beli Ulang Produk Emina Cosmetic (Studi Pada Konsumen Emina Kosmetik di Kota Medan)
(Universitas Sumatera Utara, 2023)Cosmetic products are products that have a lot of potential in Indonesia. This is very evident from product registration through BPOM, which we know that cosmetic commodities have the highest percentage, namely 55.27% ... -
Pengaruh Fomo (Fear of Missing Out) Pada Consumer Behavior terhadap Purchase Decision Produk Apple (Studi pada Generasi Z di Universitas Pelita Harapan Medan)
(Universitas Sumatera Utara, 2023)Generation Z is recognized as the generation born in the digital era and the largest user of technology products today. FOMO (Fear of Missing Out) is one of the factors impacting Generation Z consumer behavior because ... -
Pengaruh Penggunaan Shopee Paylater dan Promo Harbolnas (Hari Belanja Online Nasional) Terhadap Impulse Buying Pengguna Shopee di Kota Medan
(Universitas Sumatera Utara, 2022)Impulse buying is behavior that stimulates consumer buying interest in a product. Tempting promos or price discounts can cause this stimulus because consumers feel that opportunities will not be obtained again. The ... -
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi pada Karyawan Grand Inna Medan)
(Universitas Sumatera Utara, 2023)Performance is a standard result of an employee's work that has been achieved and contributes to the company. The level of success of a company can be measured through the performance given by employees to the company. ... -
Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Kosmetik Make Over (Studi pada Konsumen Kosmetik Make Over di Kota Medan)
(Universitas Sumatera Utara, 2023)The women's cosmetic industry is an industry that can be said to be quite dynamic, so with that many companies have new cosmetic brands that are interested in entering and developing their market in Indonesia, one of ... -
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan pada Cu Sondang Nauli Kabanjahe
(Universitas Sumatera Utara, 2023)Human Resources (HR) is one of the determinants of the success of a company because without human resources, the company cannot achieve company goals. Good and optimal human resources will directly impact the company's ... -
Analisis Penerapan Kepemimpinan Transformasional dan Transformasi Digital dalam Keefektifan OrganisaSI (Studi pada PT. Pos Indonesia Kota Kisaran)
(Universitas Sumatera Utara, 2023)PT. Pos Indonesia is a governmental organization that facilitates the community with means of communication such as letters and goods delivery services. With the advancement of digital technology today, PT. Pos Indonesia not ... -
Pengaruh Diskon Harga dan Brand Image terhadap Keputusan Pembelian Impulsif Secara Online (Studi pada Pengguna Aplikasi Steam di Kota Medan)
(Universitas Sumatera Utara, 2023)From 2019 to 2021 it can be seen that there is an increase from year to year, whether it is an increase in users (steam application account owners) from year to year, this happens because one user can have or create ...