Department of Business Administration: Recent submissions
Now showing items 421-440 of 1432
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Strategi Pengembangan Usaha Restoran Ayam Penyet Jakarta di Jalan Dr.T. Mansyur Medan
(Universitas Sumatera Utara, 2016)This study entitled “Business Development Strategy Ayam Penyet Jakarta Restaurant Jl. Dr.T Mansyur Medan. “This study aimed to determine the strategy and business development strategy in Ayam Penyet Jakarta Restaurant ... -
Pengaruh Country of Origin terhadap Perceived Value dengan Consumer Ethnocentrism sebagai Variabel Moderator (Studi pada Konsumen Televisi Merek Samsung di Kota Medan)
(Universitas Sumatera Utara, 2015)Country of Origin illustrates how the consumers perceive a product from another states. Consumers on this global business competitiveness is offered by company products from various country. Then by upcoming cooperation ... -
Pengaruh Motivasi Terhadap Produktivitas Kerja Karyawan (Studi pada Karyawan PT. Perusahaan Gas Negara (Persero), Tbk SBU Distribusi Wilayah III Sumatera Utara)
(Universitas Sumatera Utara, 2015)This study aims to determine the motivation in PT. Perusahaan Gas Negara (Persero), Tbk SBU Distribution Region III North Sumatra, deterine the work productivity of employees at PT. Perusahaan Gas Negara (Persero), ... -
Analisis Strategi Pengembangan Usaha pada Kopi Bubuk Cap Nona Nantampuk Mas Sidikalang
(Universitas Sumatera Utara, 2015)Coffee Powder Cap Nona Nantampuk Mas Sidikalang a coffee production business which was founded in 2010. The potential for coffee production and processing of coffee is quite feasible to be developed given the extensive ... -
Pengaruh Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan pada PT. Tirta Indah Abadi Mela (PT. TIAM) Sibolga
(Universitas Sumatera Utara, 2015)This research is motivated by the problem of how much influence the leadership style on job satisfaction of employees at PT. Tirta Indah Abadi Mela (PT.Tiam) Sibolga. The importance of leadership style applied to ... -
Pengaruh Pemberian Kompensasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada PT Indonesia Asahan Aluminium Kuala Tanjung Kec. Sei Suka)
(Universitas Sumatera Utara, 2015)An employee who has a high performance and better able to support the achievement of goals and objectives that have been set by the company. Employees can work well if you have a high performance so as to produce good work ... -
Pengaruh Bauran Promosi Kartu Kredit ANZ Dalam Meningkatkan Volume Penjualan Pada Bistronomix Cafe Medan Deli
(Universitas Sumatera Utara, 2015)The increasing number of new companies in the market raises the culinary competition to increase the company's sales volume. Companies must be sensitive to the times that make it easy for consumers to use credit cards ... -
Pengaruh Retailing Mix Terhadap Keputusan PembelianKonsumen Gerai Alfamidi Jalan Setia Budi 1 Medan
(Universitas Sumatera Utara, 2015)Retailing Mix is one step of marketing for a succesful company, both in the field production of good or service. Alfamidi at Jalan Setia Budi 1 Medan is one of modern retail which required to pay attention many variables ... -
Pengaruh Kualitas Produk dan Merek Terhadap Keputusan Pembelian Smartphone Merek iPhone pada Mahasiswa Ilmu Administrasi Niaga/Bisnis FISIP USU
(Universitas Sumatera Utara, 2015)Good product quality to win the competition between smartphones and brand also influence the perception of the public to make purchases. Smartphone iPhone brand is one smartphone brand known to the public as one of ... -
Analisis Faktor-faktor Minat Beli konsumen Terhadap Pakaian Bekas (Monza) (Studi Pada Pasar Tradisional Sambu di Medan)
(Universitas Sumatera Utara, 2015)Buying interest is an important step that must be passed consumers before deciding to conduct the purchase of a product. Buying interest alone can diindentifikasikan as follows: buying interest where consumers tend to ... -
Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Pada Warung Sate Mamang Ayeb Jl. Bandung no. 27 Medan)
(Universitas Sumatera Utara, 2015)Business competition in the field of traditional culinary is getting tighter so the company should be able to maintain its presence in the market by way of satisfying their customers and for companies those are not ready ... -
Pengaruh Atribut Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Mahasiswa-Mahasiswi Departemen Ilmu Admnistrasi Niaga/Bisnis
(Universitas Sumatera Utara, 2015)All people want to look beauty and fun, especially women.and then many ways doing such as beauty treatments, diet and using cosmetics. Many cosmetics are marketed with various brand and product attributes. Many women ... -
Strategi Pengembangan Usaha Kuliner Khas Kota Medan (Studi pada Bika Ambon Zulaikha Jalan Mojopahit)
(Universitas Sumatera Utara, 2015)This study aims to determine how the business strategy in developing businesses in Stores Zulaikha Bika Ambon. Forms of research used in this study was a descriptive study with a qualitative approach, in which data ... -
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan (Studi pada Hotel Rudang Berastagi)
(Universitas Sumatera Utara, 2015)This study, entitled influence Leadership Style and Culture Organization the Employee Performance Hotel Rudang Berastagi. The purpose of this study was to analyze the influence of leadership style on the performance of ... -
Pengaruh Kapabilitas Inovasi Terhadap Perbaikan Produk Usaha Kecil Menengah (UKM) (Studi pada Pusat Inkubator Bisnis Cikal USU
(Universitas Sumatera Utara, 2017)The development of era and technology is currently small medium enterprises to make improvements product effort, then the necessary ways or a strategy and also the ability of the business in implementation ways or ... -
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Pengguna Jasa Transportasi (Studi Kasus Pada PO. Sumatera Transport Jurusan Medan Kabanjahe)
(Universitas Sumatera Utara, 2015)Quality of service is an effort to fulfill the needs and desires of consumers and delivery accuracy in balancing consumer expectations. Consumer satisfaction is a condition in which the needs, desires, and consumer ... -
Pengaruh Peran Audit Internal Terhadap Penerapan Good Corporate Governance pada PT. Bank Mandiri (Persero) Tbk
(Universitas Sumatera Utara, 2017)PT. Bank Mandiri (Persero) Tbk. is one of BUMN which has a strong network, Bank Mandiri continues to build a large customer base which contributes to the cost of funding and have been able to maintain its earnings ... -
Strategi rebranding Datsun dalam memasuki pasar Low Cost Green Car (LCGC) (Studi pada PT.Wahana Trans Lestari Medan Indomobil Nissan-Datsun Gatot Subroto)
(Universitas Sumatera Utara, 2017)A brand is a form countenance from the company, Brand used certainty represent a company specialization. Brand is very important in the society. This loyality aim to brand loyality. Like The PT.Nissan make rebranding ...