Department of Business Administration: Recent submissions
Now showing items 501-520 of 1432
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Peranan Segmentasi Pasar terhadap Peningkatan Volume Penjualan PT Kreasi Cipta Luire
(Universitas Sumatera Utara, 2016)Increasing people's lifestyles have led to numerous impacts in various fields. One of them is the development in the field of fashion. Today, the fashion world is in great demand by all circles, especially by women. ... -
Analisis Strengths Weaknesses Oportunities Threats untuk Pengembangan Strategi Bisnis Usaha Rumah Kost (Studi Kasus Pada Usaha Rumah Kost Daerah Kelurahan Padang Bulan, Kecamatan Medan Baru, Medan)
(Universitas Sumatera Utara, 2013)Business activities is one of the common activities, including boarding houses or Indekost. C-class boarding houses are found in Padang Bulan villages around of North Sumatra University (USU). Good management of the business ... -
Pengaruh Merek dan Negara Asal (Country of Origin) terhadap Keputusan Pembelian Produk Smartphone Samsung Galaxy Series (Studi pada Mahasiswa FISIP USU)
(Universitas Sumatera Utara, 2016)This study aims to identify and analyze how much influence of brands and country of origin on product purchasing decisions Smartphone Samsung Galaxy Series on the students of the Faculty of Social and Political Sciences, ... -
Pengaruh Komunikasi Organisasi terhadap Semangat Kerja dan Kinerja Karyawan pada Toko Batik Abi Medan
(Universitas Sumatera Utara, 2016)The success of a company is determined by the human resources behind them. So to keep the strenght of the organization, companies must pay attention to morale and performance of employees. One way to do is to provide ... -
Pengaruh Keselamatan dan Kesehatan Kerja Terhadap Kinerja Karyawan (Studi pada PT. Prima Sauhur Lestari Pematang Kerasaan)
(Universitas Sumatera Utara, 2017)The Awareness about working health and safety is very required, because the risk of work accidents can be happened anytime. However many work accidents are still founded. Working health and safety are the gateway for ... -
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Pada Pembelian Produk-Produk Online Shop (Studi Pada Mahasiswa-Mahasiswi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2015)This study was motivated by the development of technology and media marketing is a business Online. These developments are changing the behavior of people who originally shopped to traditional markets into online shopping ... -
Pengaruh Brand Image Terhadap Loyalitas Konsumen di Restoran TIP-TOP
(Universitas Sumatera Utara, 2015)This study aims to identify and analyze the influence of brand image on consumer loyalty in the restaurant TIP-TOP. The method studied in this research is how the influence of brand image through favorability of brand ... -
Pengaruh Work-Family Conflict dan Stres Kerja terhadap Kinerja Karyawan di Masa Pandemi Covid-19 (Studi Pada Karyawan PT. Kreasi Kotak Megah)
(Universitas Sumatera Utara, 2022)Performance is the result of work that can be achieved by an employee in a company in accordance with the standards set by the company. In optimizing performance, employees must be supported by excellent physical and ... -
Strategi Bisnis Gajah Mada Swalayan dalam Mengembangkan Usaha
(Universitas Sumatera Utara, 2015)Economic growth in the era of globalization is marked by the development of the business in all areas. One of today's growing businesses are Small and Medium Enterprises (SMEs). Small and medium enterprises are often found ... -
Strategi Pemasaran dalam Peningkatan Penjualan Produk Jasa Asuransi pada PT Bank Bank Danamon Regional Medan
(Universitas Sumatera Utara, 2013)This study aims to determine how marketing strategies in increasing the sales of insurance products at PT Bank Danamon Regional Medan . Forms of research used in this study was a descriptive study with a qualitative ... -
Pengaruh Efektivitas Corporate Social Responsibility terhadap Citra Perusahaan Pada PT Inalum (Persero) di Kuala Tanjung
(Universitas Sumatera Utara, 2022)Companies as one of the economic actors certainly have a very important role in the survival of the economy and the wider community. One of them is social responsibility or Corporate Social Responsibility. Corporate ... -
Analisis Pengaruh Capital Adequacy Ratio (CAR), Loan To Deposit Ratio (LDR), Net Interest Margin (NIM), Non Performing Loan (NPL) Terhadap Return On Asset (ROA)
(Universitas Sumatera Utara, 2017)This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Net Interest Margin (NIM) and Non Performing Loan (NPL) to Return on Assets (ROA) both simultaneously and partially. ... -
Analisis Strategi Pemasaran Produk Usaha Mikro Kecil Menengah Melalui Metode Analisis Soar (Strength, Opportunity, Aspirations, Result) Studi Pada UMKM Kue Cubit Laina Di Medan
(Universitas Sumatera Utara, 2017)One of the efforts in realizing the vision of the government in reducing the number of unemployment in Indonesia is to increase the number of perpetrators of the micro small medium (Small Medium Enterprises). Medan City ... -
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Pengguna Listrik Prabayar pada PT PLN (Persero) Area Lubuk Pakam
(Universitas Sumatera Utara, 2016)PT. PLN (Persero) realized that the public is getting their dependence on electricity, therefore PT. PLN (Persero) continues to conduct various studies for improving services by offering a variety of service programs. ... -
Analisis Strategi Pengembangan Usaha Bahan Bangunan (Studi Pada Cv. Bangun Cipta Mandiri)
(Universitas Sumatera Utara, 2016)Business growth dynamic and competitive requires every company to make changes significantly orientation towards the way they serve their customers, deal with competitors, creating a superior product and quality, as well ... -
Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen (Studi pada Toko Buku Rohani Sola Gratia P Bulan Medan)
(Universitas Sumatera Utara, 2016)The background of this research is currently, business presence is increasingly important in the community.Therefore, so many ways businesses done to satisfy the customers to get high loyalty of the customers. One way ... -
Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Produk Erigo (Studi pada Konsumen Erigo di Kota Medan)
(Universitas Sumatera Utara, 2022)As the development of fashion in Indonesia is no wonder the local clothing line industry is growing. The high demand in the field of fashion led to the clothing line industry players continue to grow until now. Many ... -
Pengaruh Mutasi Dan Promosi Jabatan Terhadap Prestasi Kerja Karyawan (Studi Pada Pt. Telkom Divisi Regional I Medan)
(Universitas Sumatera Utara, 2016)This study aims to identify and analyze the effect of the mutation and promotion at PT. Telkom, Tbk Regional Division I Medan. Research in this paper uses quantitative methods to the associative approach. The variables ... -
Analisis Budaya Organisasi dan Motivasi terhadap Semangat Kerja Karyawan (Studi pada Perkebunan Melati PTPN II Perbaungan Serdang Bedagai)
(Universitas Sumatera Utara, 2016)Perkebunan Melati PTPN. II. Perbaungan, Serdang Bedagai, is one company that is engaged in the plantation (plantation), which uses a lot of energy human resources to drive the business operations that operate long ... -
Pengaruh Self Efficacy Dan Locus Of Control terhadap Minat Berwirausaha Mahasiswa (Studi Pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2022)Slowing economic growth resulted in an increase in the number of unemployed. One solution to this problem is to create jobs by entrepreneurship. Education should be able to play a role in increasing the number of ...