Department of Business Administration: Recent submissions
Now showing items 541-560 of 1432
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Pengaruh Mutasi terhadap Produktivitas Kerja Karyawan Studi Kasus di Bank Syariah Bukopin Medan
(Universitas Sumatera Utara, 2013)This study aims to identify and analyze the effect of mutations activities on employee productivity on The Bank Syariah Bukopin Medan. Data were obtained from questionnaires, study of literature, and some observations ... -
Strategi Pengembangan Pemasaran Produk Usaha Kecil (Studi pada UD Kreasi Lutvi Jl. Tunas Mekar No. 285, Desa Tuntungan II, Pancur Batu)
(Universitas Sumatera Utara, 2016)Marketing activities in a company, other than the dynamic action, should always apply the principles of excellence. Companies must abandon old habits that no longer exists and constantly innovating. Because now is not ... -
Pengaruh Iklan dan Harga terhadap Minat Beli Konsumen pada PT Darussalam Berlian Motor Mitsubishi Banda Aceh
(Universitas Sumatera Utara, 2013)Penelitian ini bertujuan untuk mengetahui pengaruh iklan dan harga terhadap minat beli konsumen pada produk PT Darussalam Berlian Motor Mitsubishi dan menganalisis faktor yang paling dominan dalam mempengaruhi minat beli ... -
Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan (Studi pada Restoran New Penang Corner Jalan Dr Mansyur/SMTK Medan)
(Universitas Sumatera Utara, 2013)Obtaining loyal costumers is the biggest goals for any company or business organization. Without costumers, companies or business organization does not mean anything. By having loyal customers means companies or ... -
Analisis Pengaruh Rancangan Business Plan dalam Menghadapi Persaingan Usaha pada Toko La Maison Patiserrie Medan
(Universitas Sumatera Utara, 2013)This research with expansion of era, it is means the expansion many varian of society’s necessary and all of it must be to completed. In this situation, make so many oppurtunities to all businessman to began a business ... -
Pengaruh Kepercayaan dan Kepuasan terhadap Loyalitas Nasabah Perbankan (Studi pada KCP Bank Mega Setia Budi di Kota Medan)
(Universitas Sumatera Utara, 2017)This research was conducted at KCP Bank Mega Setia Budi in Medan. This research aims to determine and analyze the influence of trust and satisfaction on customer loyalty (study on KCP Bank Mega Setia Budi in Medan). This ... -
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan pada PT Perkebunan Nusantara III (Persero) Medan
(Universitas Sumatera Utara, 2013)PT. PerkebunanNusantara III(Persero) MedanorPTPNIIIasone of theBUMNenterprisewhich is engaged inplantationon thecompetitionfacedan increasingly competitiveglobalera. This encouragescompanies topay attention tothe ... -
Analisis Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan Konsumen (Studi Kasus Konsumen Kampung Ladang Outbound Camp)
(Universitas Sumatera Utara, 2013)Customer satisfaction is very important to the sustainability of a business, especially a business in tourism services. In order to enhance customer satisfaction, companies must be able to understand market demand, ... -
Analisis Strategi Pemasaran pada Coruca Cofee Shop Kisaran
(Universitas Sumatera Utara, 2014)Intense competition in the business, requires entrepreneurs to use approaches (strategies) that fit in the product marketing in order to ensure continuity of business or can develop in live it. Formulation and ... -
Peran Kebijakan Bisnis dalam Meningkatkan Kepuasan Pelanggan pada Kopi Baba Medan (Studi Kasus pada Kopi Baba JL Dr Mansyur No 47 Medan)
(Universitas Sumatera Utara, 2013)Success in implementing and conducting business policy derives from a good strategic management. Perceived saticfaction of customers is an end result expected by every business and also a way to decide if a customer will ... -
Pengaruh Produk Tabungan dan Pelayanan terhadap Kepuasan Nasabah Pada PT Bank Sumut Kantor Cabang Pembantu USU Medan
(Universitas Sumatera Utara, 2013)Penelitian ini bertujuan untuk mengetahui pengaruh produk tabungan dan pelayanan terhadap kepuasan nasabah pada PT. Bank Sumut Kantor Cabang Pembantu USU Medan. Sampel dalam penelitian ini adalah semua nasabah produk tabungan ... -
Pengaruh Iklan dan Harga terhadap Minat Beli Konsumen pada PT Darussalam Berlian Motor Mitsubishi Banda Aceh
(Universitas Sumatera Utara, 2013)Penelitian ini bertujuan untuk mengetahui pengaruh iklan dan harga terhadap minat beli konsumen pada produk PT Darussalam Berlian Motor Mitsubishi dan menganalisis faktor yang paling dominan dalam mempengaruhi minat beli ... -
Pengaruh Perencanaan dan Pengembangan Karir terhadap Produktivitas Kerja Pegawai di PT Bank Sumut Kantor Cabang Pembantu USU Medan
(Universitas Sumatera Utara, 2013)With increasing competition nowadays banking firm, plans and employee career development becomes absolute conducted by an individual or PT. Bank of North Sumatra itself. Of course in achieving their productivity can not ... -
Pengaruh Functional Benefit dan Symbolic Benefit Terhadap Loyalitas Konsumen Pada Jasa Pangkas 88 Jalan Gagak Hitam Ringroad Medan.
(Universitas Sumatera Utara, 2017)Running a business is not enough if it based on money only. However, knowledge and experience is very helpful in achieving the success of the business. Getting a good brand image is one of the factor to increase consumer ... -
Pengaruh Promosi Penjualan terhadap Loyalitas Pelanggan (Studi Bisnis pada Depot Air Minum Faqih Water Kelurahan Sei Putih Baru Medan)
(Universitas Sumatera Utara, 2013)High demand of safe and economical drinking water supply increasing business kind of Depot Air Minum, especially in Medan. It is also increasing the competition level, so each Depot trying to increase the loyalty of ... -
Analisis Strategi Pemasaran pada Perusahaan Melalui Analisis SWOT (Studi pada Distro Tauko Medan Jalan Sei Batang Hari)
(Universitas Sumatera Utara, 2013)This research aims to determine the company's marketing strategy which is implemented and determine the condition of the company through a SWOT analysis to find alternative strategies that can be used as references in ... -
Pengaruh Keunikan Produk terhadap Terciptanya Word of Mouth pada Produk Burger (Studi pada Usaha “Rumah Burger” JL Medan Area Selatan- Medan)
(Universitas Sumatera Utara, 2014)Competitive world of business today is very tight . To be able to win the competition and maintain its viability , an effort is required to develop appropriate marketing strategies . One of them is to develop a unique ... -
Analisis Strategi Bisnis Keluarga pada Kedai Kopi Massa Kok Tong Megaland di Pematangsiantar dalam Meningkatkan Loyalitas Pelanggan
(Universitas Sumatera Utara, 2013)This study aims to describe the business strategies kedai kopi Massa Kok Tong Megaland Pematangsiantar made in increasing the number of customers based on the theory of Kotler (1997:46) the marketing mix which consists ... -
Identifikasi Potensi dan Strategi Pengembangan Produk Ekowisata (Studi Kasus Taman Wisata Iman (TWI), Sitinjo, Kabupaten Dairi, Sumatera Utara)
(Universitas Sumatera Utara, 2016)At this time, tourism be assets in each area and all at once to modernize the tourism location were. Taman Wisata Iman Sitinjo in Kecamatan Sitinjo, Kabupaten Dairi, Sumatera Utara is a tourism featured. The purpose ... -
Analisis Strategi Pengembangan Produk pada Taman Wisata Mora Indah Faria
(Universitas Sumatera Utara, 2016)Taman Indah Travel Mora comes with interesting attractions at an affordable price. As the growing new tourist park that was built resulting decline in visitors at Taman Indah Travel Mora Faria, the authors are interested ...