Department of Business Administration: Recent submissions
Now showing items 561-580 of 1432
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Strategi Pelayanan Pelanggan dalam Meningkatkan Penjualan Makanan (Studi pada Pedagang Kaki Lima ‘Nasi Padang’ Plaza Milenium)
(Universitas Sumatera Utara, 2014)This study aims to determine how the customer service strategy in increasing the sales of food at street vendors "Nasi Padang" Millennium Plaza Medan. In the culinary business Nasi Padang in Medan are deviations ... -
Faktor-faktor yang Memperngaruhi Keputusan Pembelian Produk Makanan di Usaha Kerupuk Rezeki Baru Cap Adat Minang (Studi Penelitian Jln Pelajar Timur Gg. Kelapa No.19 Medan)
(Universitas Sumatera Utara, 2016)Concerning the attitude of understanding consumer very much needed especially before Currently, developments bussines Where Very. High competition including any hearts Business World Business food. Singer Research ... -
Strategi Pengembangan Usaha Kecil Baju Motif Batak (Studi pada Usaha Kecil Cok Ko Tengok (CKT) Jalan Adam Malik Pematang Siantar)
(Universitas Sumatera Utara, 2016)Research of small business Cok Ko Tengok Pematang Siantar aims to determine the factors internal strengths and weaknesses, external factors determine what the opportunities and threats that affect operational activities, ... -
Analisis Strategi Bauran Pemasaran Racun Tikus pada PT Hetts Biolestari Medan
(Universitas Sumatera Utara, 2013)Dalam strategi bauran pemasaran produk terdapat empat komponen yang menjadi indikator yang harus dilaksanakan dengan baik dan benar agar strategi bauran pemasaran dapat berjalan dengan baik. Keempat indikator tersebut ... -
Analisis Pengaruh Manajemen Mutu Terhadap Kepuasan Pasien (Studi di Rumah Sakit Kesrem Binjai)
(Universitas Sumatera Utara, 2016)Satisfaction of patients are statement that can be felt after they have received the health service and they can compare their hope performance before they get the health service. This study aimed to determine the ... -
Implementasi Sistem Manajemen Mutu ISO 900 pada PDAM Tirtanadi Medan
(Universitas Sumatera Utara, 2016)Implementation of the International Standards Organization (ISO) 9001 is not a new thing in the national companies including PDAM Tirtanadi Medan. ISO 9001 establishes requirements and recommendations for the design ... -
Strategi Bisnis Jasa Transportasi pada CV Sartika Group Medan
(Universitas Sumatera Utara, 2013)Skripsi ini berjudul Strategi Bisnis Jasa Transportasi pada CV. Sartika Group. Latar belakang skripsi ini adalah persaingan usaha yang semakin ketat dalam bidang jasa transportasi terutama bus, maka menuntut perusahaan ... -
Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian di Artline Studio Gallery Salon & Spa Medan
(Universitas Sumatera Utara, 2016)In this era of globalization, the development of the business world is growing rapidly. This is caused by the proliferation of demand for the fulfillment of human needs that are more varied. There are several business ... -
Pengaruh Penetapan Harga Produk terhadap Keputusan Pembelian Konsumen (Studi pada Rumah Makan Soto dan Sop Nanda Jalan Sei Blutu Pasar IX No 12 Medan)
(Universitas Sumatera Utara, 2013)Price is the amount of money that paid to get the product that you wanted. Price is the only element of marketing mix which can make income, the other elements just representing price. The price of product implementation ... -
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah Kredit Angsuran Sistem Fidusia (KREASI) di Pegadaian Cabang Medan Utama
(Universitas Sumatera Utara, 2016)This study aims to determine whether the dimension in service qualitythat consist of tangible, empathy, reliability, responsiveness, and assurance effect on customer satisfaction of Kredit Angsuran Sistem Fidusia ... -
Pengaruh Kualitas Produk terhadap Citra Merek dan Keputusan Pembelian Kosmetik Wardah (Studi pada Konsumen Wardah di Medan)
(Universitas Sumatera Utara, 2013)Keinginan tampil cantik dan segar adalah dambaan setiap wanita. Wanita selalu ingin terlihat sempurna dan menarik setiap saat. Oleh karena itu, salah satu cara untuk menunjang penampilan yang menarik adalah dengan ... -
Analisis Penerapan E-Commerce dalam Meningkatkan Daya Saing Usaha (Studi pada UKM di Kota Medan )
(Universitas Sumatera Utara, 2016)One of technology implementation in terms of increasing business competition is using electronic commerce (e-commerce). E-commerce is now beginning to be used by the owners of Small and Medium Enterprises. The role of ... -
Pengaruh Brand Image terhadap Pengambilan Keputusan Pembelian pada Motor Yamaha Mio ( Studi Kasus pada Konsumen yang Membeli Motor Yamaha Mio di PT BAF )
(Universitas Sumatera Utara, 2013)One of the factors that influence purchase decisions by consumers is the brand image of a product that is owned by Yamaha mio. Yamaha mio has a positive brand image that consumers are interested in and make the decision ... -
Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Karyawan pada PT Bank SUMUT Cabang Padangsidimpuan
(Universitas Sumatera Utara, 2016)Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan terhadap motivasi kerja karyawan. Dimana variabel independen yang terdiri dari gaya kepemimpinan otoriter, gaya kepemimpinan partisipatif dan gaya ... -
Analisis Pengaruh Harga, Lokasi dan Gaya Hidup terhadap Keputusan Pembelian Konsumen (Studi pada Music Coffee JL Dr Mansyur No76 Medan)
(Universitas Sumatera Utara, 2014)Change the behavior patterns of indonesian people bring the impact and so shift the function of coffee shop.At first coffee shop be a place for tea or coffee and ate a light meal but now coffee shop was also used as a ... -
Pengaruh Green Marketing terhadap Keputusan Pembelian pada Pelanggan The Body Shop di Plaza Medan Fair Kota Medan
(Universitas Sumatera Utara, 2016)Currently, the public is increasingly concerned about the environmental conditions become increasingly serious, so that consumers start buying behavior leads to products-products that are environmentally friendly. One ... -
Analisis Pengaruh Kualitas Jasa terhadap Peningkatan Jumlah Konsumen (Studi Kasus pada Pelanggan Pangkas Pria Ocean Binjai)
(Universitas Sumatera Utara, 2014)The efforts made by businessmen no longer monotonous engaged in manufacturing, sales services currently has customarily done. In contrast to the manufacturing business, service business entrepreneur in not much is required ... -
Analisis Strategi Pemasaran Produk UMKM ( Studi Kasus pada Donita Frozen Food)
(Universitas Sumatera Utara, 2016)Modernization has brought changes to the lifestyle of the community in all aspects , including on consumption . This results in a high level of demand for food practice . The high market demand makes many businesses ... -
Studi Kelayakan Bisnis Usaha Kerupuk (Studi pada UD Marendal Sejati)
(Universitas Sumatera Utara, 2014)Have a viable business in the running of a business is the right way to achieve business goals. Business crackers is pick the food business very good business prospects. Crackers or snacks business is growing in the city ... -
Analisis SWOT dalam Menentukan Strategi Pemasaran pada What East Clothing
(Universitas Sumatera Utara, 2016)Situation of the times are always changing can enhance the business opportunity or threat for the company. One effort to find out the right strategy for the company is a SWOT analysis. In SWOT analysis, there are ...