Department of Business Administration: Recent submissions
Now showing items 581-600 of 1432
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Strategi Pengembangan Bisnis Family Doorsmeer di Jalan Sisingamangaraja Pematang Siantar
(Universitas Sumatera Utara, 2014)The population of vehicles are numerous and increasing the interest of consumers using vehicles encourage service or also service supporting the improvement of land vehicles perlahan- muncul and developing world.The ... -
Analisis Strategi Bisnis Jasa Transportasi CV Simpati Taxi Medan
(Universitas Sumatera Utara, 2014)The title of this research is “Analysis Business Strategy CV. Transportation Services. Simpati Taxi Medan”. The background of this study is the high mobility of people from one place to another in a personal as well ... -
Pengaruh Kompetensi Sumber Daya Manusia terhadap Kinerja Karyawan (Studi pada Kantor Pusat PT Perkebunan Nusantara IV (Persero) Medan)
(Universitas Sumatera Utara, 2013)The ability of the human resources within an organization was a central factor that can determine the success or failure of an organization in achieving its goals. For companies that require a strong foundation in the ... -
Pengaruh Motivasi Intrinsik dan Motivasi Ekstrinsik Terhadap Kinerja Driver Grabbike di Kota Medan
(Universitas Sumatera Utara, 2022)Every job that is done is always influenced by every motivation that exists in doing work professionally such as being a Grabbike driver who needs to fulfill the necessities of life by working as a Grabbike driver. ... -
Pengaruh Insentif dan Motivasi terhadap Kinerja Driver Go-Car di Kota Medan
(Universitas Sumatera Utara, 2022)The current economic development in Indonesia is characterized by rapid industrial growth. The taxi business has also recently undergone a change in its business model by changing to an online (online) model. PT. Gojek ... -
Analisis Lokasi dan Harga terhadap Keputusan Pembelian (Studi Rumah Makan Lontong Malam HJ Lisa No 8F Medan, Sumatera Utara)
(Universitas Sumatera Utara, 2013)This study aims to determine the influence location and price on purchase decisions at Lontong Malam Restaurant Hj.Lisa and analyze the most dominant factor in influencing purchasing decisions Lontong Night Eating ... -
Perhitungan Biaya Pokok Produksi dengan Metode Full Costing (Studi pada Usaha Dagang Delima Jaya Perabot Jalan Panglima Denai Medan Amplas)
(Universitas Sumatera Utara, 2014)Trade Enterprises Delima Jaya Furniture is a business that is engaged in the manufacture and sale of household furniture made of teak wood raw material including sofas , cabinets , buffets , beds and so on . In calculating ... -
Pengaruh Promosi Penjualan terhadap Keputusan Pembelian Toyota Avanza (Studi pada Auto 2000 Gatot Subroto Medan)
(Universitas Sumatera Utara, 2016)Growing interest in public purchasing of car affect competition between companies selling their cars in attracting buyers. One of the efforts the company do to face the competition is doing a sales promotion. Sales ... -
Strategi Pemasaran One Stop Shopping dalam Meningkatkan Tingkat Kepuasan Konsumen di Plaza Millennium
(Universitas Sumatera Utara, 2013)This study aims to determine whether the marketing strategy one stop shopping significantly influence consumer satisfaction in Plaza Millennium Medan, where the visitors into customers is at the Plaza Millennium. The ... -
Analisis Pengaruh Retailing Mix terhadap Keputusan Pembelian Konsumen pada Gerai Alfamart MU City Medan
(Universitas Sumatera Utara, 2016)The development of retail business in Indonesia in recent years is growing. It is characterized by the increasing number of mini market located around residential communities, they even dare to compete with the distance ... -
Strategi Bisnis dalam Meraih Keunggulan Bersaing Melalui Metode Analisis SWOT (Studi pada Iga-Iga Bakso Mas Elo Jalan Marelan Raya Medan)
(Universitas Sumatera Utara, 2016)This study entitled “Business Strategy To Obtain Competitive Advantage Using SWOT Analysis Method (Study At Iga-Iga Bakso Mas Elo Jalan Marelan Raya Medan). Aim of this study to analyze internal external factors and ... -
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Burger Nase di Thamrin Plaza Medan)
(Universitas Sumatera Utara, 2014)This research aims to find out and analyze service quality and consumer satisfaction in Burger Nase Thamrin Plaza Medan, as well as to know and analyze the influence of the quality of service of consumer satisfaction in ... -
Home Industry dalam Meningkatkan Pendapatan Rumah Tangga (Studi pada Keripik Ria Desa Pematang Kasih Dusun II, Kec Pantai Cermin, Kab Serdang Bedagai)
(Universitas Sumatera Utara, 2016)The Majority of Pematang Kasih people livehood are fammers, they cannot tottaly depend on their field as a place to support their family. The fail in harvesting is one of factor that appears in agriculture sector and ... -
Analisis Faktor–Faktor yang Mempengaruhi Keputusan Pembelian pada TV Berlangganan Transvision di Kota Medan
(Universitas Sumatera Utara, 2016)The higher business competition makes the businessman should be able to see and take advantage of market opportunities. This study discusses Analysis of Factors Affecting Purchase Decision In Subscription TV Transvision ... -
Pengaruh Store Atmosphere terhadap Keputusan Pembelian pada RANCH57 Café & Resto Medan
(Universitas Sumatera Utara, 2013)Changes in lifestyle, habits, tastes and ordinances in enjoying and consuming food in urban communities make culinary businesses more creative pouring new ideas about the café and restaurant. Nowadays the price, taste ... -
Analisis Strategi Pemasaran Pupuk Organik pada PT Roma Asi Jaya di Medan
(Universitas Sumatera Utara, 2016)PT. Roma Asi Jaya is one of the companies engaged in the production of fertilizer in the city of Medan. In the past two years, the company found a problem with a decrease in sales volume. Therefore the company needs ... -
Pengaruh Iklan Speedy Versi Ahmad Dhany terhadap Keputusan Pembelian Konsumen (Studi pada PT Telekomunikasi Indonesia,Tbk Witel Sumut Barat)
(Universitas Sumatera Utara, 2013)Advertising is one of the common components of the marketing mix used by the company. Advertising is the use of paid media by a seller to communicate persuasive information about the products (ideas, goods, services) or ... -
Pengaruh Positioning dan Inovasi terhadap Keputusan Pembelian Toyota Agya di AUTO2000 Gatot Subroto Medan
(Universitas Sumatera Utara, 2016)Consumers have a perception of its own in dealing with various information about a product or service offered. Therefore, companies need the same perception and position the product in the minds of consumers. Equate ... -
Pengaruh Strategi Bauran Pemasaran terhadap Keputusan Pembelian Konsumen pada UD Arkani Furniture di Medan (Studi Kasus pada Konsumen yang Membeli Produk di UD Arkani Furniture)
(Universitas Sumatera Utara, 2013)Salah satu faktor yang mempengaruhi keputusan pembelian oleh konsumen adalah bauran pemasaran yang dilakukan oleh UD. Arkani Furniture . Produk yang dihasilkan UD. Arkani Furniture kemudian melakukan bauran pemasaran ... -
Analisis Faktor-Faktor yang Mempengaruhi Produksi Tempe di Kecamatan Binjai Kabupaten Langkat
(Universitas Sumatera Utara, 2016)Production in Binjai Langkat city mostly tempe production. Tempe production mostly by home industry. Tempe is a food made from soy beans or some other material that is processed through fermentation which is generally known ...