Department of Business Administration: Recent submissions
Now showing items 61-80 of 1433
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Pengaruh Affiliate Marketing dan Product Quality terhadap Purchase Interest pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the digital era has driven changes in the world of commerce, where online marketplaces like Shopee are becoming increasingly popular. Shopee, as one of the most popular marketplaces in Indonesia, ... -
Pengaruh Work-Life Balance Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada BPJS Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumatera Utara, 2025)A decrease in the attendance rate of employees of BPJS Ketenagakerjaan Tanjung Morawa Branch indicates problems in work-life balance and job satisfaction. This imbalance can cause stress, reduce performance, and have a ... -
Pengaruh Flexible Work Arrangement dan Kepuasan Kerja terhadap Kinerja Driver Gojek di Kota Medan
(Universitas Sumatera Utara, 2025)Technology has become an integral part of people's lives, including traveling to a place or receiving food through transportation service providers. One such company is Gojek, which implements a schedule flexibility ... -
Efek Discount Price dan Bonus Pack Produk Terhadap Impulse Buying pada Konsumen dalam Belanja Offline di Transmart Carrefour Jalan Gatot Subroto Kota Medan
(Universitas Sumatera Utara, 2024)The many conveniences available today make consumer behavior also change. Today's modern consumers love everything that is practical, including shopping. The rise of online shopping trends has made the retail industry less ... -
Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Keputusan Penggunaan Aplikasi Gopay di Kota Medan
(Universitas Sumatera Utara, 2024)Many users feel that the perceived ease of use of an application is not optimal, especially for Generation X who need clearer guidance in using application features. On the other hand, there are concerns related to perceived ... -
Pengaruh Korean Brand Ambassador dan Loyalitas Pelanggan Terhadap Keputusan Pembelian pada Pengguna Shopee di Kota Medan
(2024)The emergence of various e-commerce platforms among the Indonesian public is a new alternative that makes shopping easier for the community. One of the e-commerce platforms used by the Indonesian people is Shopee. Seeing ... -
Pengaruh Work Discipline dan Organizational Commitment terhadap Kinerja Karyawan (Studi pada Karyawan PT Hobin Nauli Multimedia Sibolga)
(Universitas Sumatera Utara, 2024)Every company essentially needs employees with strong performance, as they significantly contribute to the company’s potential for growth. Two factors that influence employee performance include work discipline and the ... -
Pengaruh Service Quality dan User Experience terhadap Customer Satisfaction pada Maxim (Studi pada Pengguna Maxim di Kota Medan)
(Universitas Sumatera Utara, 2024)Transportation services are a vital support system in society, playing a key role in daily activities. To remain competitive among similar service providers, a transportation service provider must deliver high-quality ... -
Pengaruh Job Insecurity dan Stress Kerja terhadap Turnover Intention Karyawan PT Indah Mandiri Sari
(Universitas Sumatera Utara, 2024)Human resources are a crucial factor in a company's success or failure in achieving its objectives. To achieve its goals, a company must pay attention to and properly manage its employees to ensure that qualified workers ... -
Pengaruh Brand Satisfaction dan Luxury Brand Attachment terhadap Brand Loyalty Marketplace Zalora (Studi pada Konsumen Marketplace Zalora di Kota Medan)
(Universitas Sumatera Utara, 2024)One of the E-Commerce that is currently being discussed is Zalora Indonesia. Now Zalora Indonesia is a marketplace that actively competes in the growing ECommerce market. In this digital ecosystem, Zalora presents various ... -
Pengaruh Social Media Marketing dan Experiental Marketing terhadap Repurchase Intention di Indomaret Point Coffee Medan
(Universitas Sumatera Utara, 2024)Repurchase intention is the behavior expected by the company. Repurchase intention is a way for a business to maintain its life cycle in the market. If consumers have a repurchase interest, then the product remains in the ... -
Pengaruh Brand Ambassador, Viral Marketing, dan Brand Awareness terhadap Keputusan Pembelian Skincare COSRX pada Mahasiswa Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of brand ambassadors, viral marketing, and brand awareness on purchasing decisions for COSRX skincare products among students in the city of Medan. The background to this ... -
Pengaruh Pengembangan Karir dan Pelatihan Kerja terhadap Work Value pada PT Olam Indonesia Cabang Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) play a crucial role in supporting organizational operations, including through career development and work training. PT Olam Indonesia Medan Branch requires quality human resources; however, career ... -
Pengaruh Viral Marketing, Flash Sale, dan Shopee Pay Later terhadap Pembelian Impulsif pada Mahasiswa di Kota Medan
(Universitas Sumatera Utara, 2024)Advances in digital technology have changed people's shopping patterns, including students in Medan. Shopee as one of the leading e-commerce platforms offers features such as viral marketing, flash sales, and Shopee ... -
Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk pada Layanan Aplikasi Shopee (Studi pada Pengguna Aplikasi Shopee di Kota Medan)
(Universitas Sumatera Utara, 2024)When shopping online, consumers often find it difficult to assess whether the product is what they want or so that it affects consumer buying interest. Therefore, consumers try to obtain information through reviews and ... -
Pengaruh Perencanaan Karir Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada PT Adira Finance Cabang OCBC Medan
(Universitas Sumatera Utara, 2024)Career planning and career development are important aspects in human resource management that significantly affect employee performance. In the context of a company, both play a role in shaping the direction and ... -
Pengaruh Quality Of Work Life dan Motivasi Kerja Terhadap Kepuasan Kerja Karyawan pada PT Huta Bayu Marsada Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)Human resources, particularly employees with high work quality, are a vital element in the success of a company. High work quality can be achieved when employees experience sufficient job satisfaction. At PT Huta Bayu ... -
Pengaruh Work Life Balance dan Stres Kerja Terhadap Turnover Intention pada Bank Sumut Kota Medan
(Universitas Sumatera Utara, 2024)The banking business in Indonesia, particularly in Medan City, has experienced rapid development in recent decades. However, the banking industry in this city also faces significant challenges in managing its workforce. ... -
Pengaruh Authentic Leadership dan Self Actualization terhadap Kinerja Karyawan (Studi pada Karyawan PT POS Pematangsiantar)
(Universitas Sumatera Utara, 2024)Human resources are a key factor in achieving a company's goals effectively and efficiently, making them an essential component for organizational success, regardless of whether the organization is large or small. Even ... -
Pengaruh Transformational Leadership dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi PT. BPR NBP 33 Kantor Pusat Batang Kuis)
(Universitas Sumatera Utara, 2024)Human resources are a determining factor in achieving a company’s goals effectively and efficiently, making them a vital part of organizational success. This is true for both large and small companies, even those equipped ...