Department of Business Administration: Recent submissions
Now showing items 621-640 of 1432
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Pengaruh Insentif terhadap Prestasi Kerja Karyawan PT Asuransi Astra Buana Medan
(Universitas Sumatera Utara, 2014)Providing incentives is one of the tools to improve job performance because of incentives can motivate a person to act and behave that can control and maintain activities and establishes the general direction to be taken. ... -
Analisis Profitabilitas dalam Pengembangan Usaha (Studi Kasus pada Dian Aquatik Indonesia)
(Universitas Sumatera Utara, 2015)The importance of knowing the value of the company will be able to give a positive signal to investors in venture capital and creditors to lend capital for long-term business. The value of the company can be measured ... -
Analisis Faktor–Faktor yang Mempengaruhi Konsumen dalam Keputusan Pembelian Produk (Studi pada Toko Abdi, Medan)
(Universitas Sumatera Utara, 2015)Where consumers have an enormous influene on the achievement of the ultimate goal of a company. Therefore companies should know the factors that influence the consumer’s decision to buy a product. Formulation of the ... -
Pandangan Konsumen dalam Penerapan Total Quality Management terhadap Kemajuan Usaha Rumah Makan Lobu Bara
(Universitas Sumatera Utara, 2015)Basically a company or business organization has a goal to be able to survive, make a profit and grow. It certainly can be achieved by using a strategy or approach that is able to compete with other companies. TQM is ... -
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Salon “Johnny Andrean” Medan.
(Universitas Sumatera Utara, 2015)This study aims to identify and analyze the influence of the quality of service to client satisfaction on Johnny Andrean Salon Medan. The population in this study is the individual customers who want to get the services ... -
Pengaruh Pendidikan dan Pelatihan Kerja terhadap Kinerja Pegawai pada PT Bank Sumut Cabang Simalingkar, Medan
(Universitas Sumatera Utara, 2016)Interest improving the quality of employees in this respect education and vocational training is to improve the performance of employees in achieving results and employment goals that have been set. There is an assumption ... -
Pengaruh Store Atmosphere terhadap Keputusan Pembelian Konsumen pada Kongbox Cafe Medan
(Universitas Sumatera Utara, 2015)The development of more modern area make a change for trend or lifestyle in society. Modern society who came in to restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who ... -
Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Mobil Toyota New Avanza (Studi Kasus pada Auto 2000 SM. Raja Medan)
(Universitas Sumatera Utara, 2015)Brand equity consists of several elements, such as brand awareness is the ability of a potential buyer to recognize, recall a brand as part of a particular product category. The role of brand awareness in brand equity ... -
Pengaruh Word of Mouth Communication terhadap Proses Keputusan Penggunaan Jasa pada PT Fauzi Haya Tour & Travel
(Universitas Sumatera Utara, 2016)Word of mouth ( WOM ) communication or word of mouth is a powerful marketing strategy in introducing a product or service . Particularly in this case is the product of service where consumers often pay close attention ... -
Pengaruh Citra Merek, Harga dan Gaya hidup terhadap Keputusan Pembelian Produk Fashion Imitasi (Studi pada Mahasiswa Strata I FISIP USU)
(Universitas Sumatera Utara, 2016)The aim of this research was conducted at the Faculty of Social and Political Sciences to investigate the effects of brand image, pricing and lifestyle on purchasing decisions of fashion imitation products emerging in ... -
Pengaruh Motivasi Kerja terhadap Produktivitas Kerja Karyawan pada PT Perkebunan Nusantara III (Persero) Medan
(Universitas Sumatera Utara, 2016)The background of this research is the success of the organization achieve various goals as well as its ability to meet the challenges , both internal and external nature , is largely determined by the ability to manage ... -
Analisis Pengaruh Struktur Modal dan Kebijakan Dividen terhadap Nilai Perusahaan (Studi pada Saham-Saham LQ 45 di Bursa Efek Indonesia Periode 2008- 2014)
(Universitas Sumatera Utara, 2015)The background of this research is the instability of economic condition which motivate the fluctuations in the financial performance of some firms and existing research in former have inconsistens. This research aims ... -
Pengaruh Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan pada PT. Soci Mas Deli Serdang
(Universitas Sumatera Utara, 2014)The development of today’s business world is advancing. One business that has experienced the development and improvementis in the business industry sectors, especially in the chemical industry. PT Soci Mas is an ... -
Analisis Bauran Pemasaran yang Mempengaruhi Keputusan Debitur Menggunakan Kredit Umum Pedesaan pada PT Bank Rakyat Indonesia (Persero), Tbk Unit Setia Budi Medan
(Universitas Sumatera Utara, 2013)This research aims to identify and analyze the respondents' perception of the marketing mix (product, price, location, promotion, people, process, and customer service) and decision using of Kredit Umum Pedesaan in BRI ... -
Strategi Pengembangan Usaha Kecil Susu Murni Kakilima di Jalan Dr Mansyur Simpang Lampu Merah
(Universitas Sumatera Utara, 2016)Small business in Indonesia continues to increase every year. One of industry sector on UMKM that will continue to increase is food and beverage industry. Among the many type of business, one of the business that have a ... -
Analisis Strategi Bauran Pemasaran Kredit Usaha Rakyat pada PT Bank Rakyat Indonesia Unit Willem Iskandar Cabang Medan Asia Pasar Rame
(Universitas Sumatera Utara, 2013)Agar perusahaan berhasil memasarkan produknya baik barang dan atau jasa diperlukan strategi pemasaran khususnya strategi bauran pemasaran yaitu strategi product, price, place, promotion, people, costumer service, ... -
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Honda Brio (Studi Kasus Honda IDK 2 Sei Batang Hari)
(Universitas Sumatera Utara, 2016)The development of the automotive industry today is so fast in line with technological progress and a high level of competition among automotive companies in creating a product that can influence consumer purchasing ... -
Pengaruh Kualitas Produk dan Merek terhadap Keputusan Pembelian Smartphone Merek IPhone pada Mahasiswa Ilmu Administrasi Niaga/Bisnis FISIP USU
(Universitas Sumatera Utara, 2015)Good product quality to win the competition between smartphones and brand also influence the perception of the public to make purchases. Smartphone iPhone brand is one smartphone brand known to the public as one of the ... -
Analisis Faktor – Faktor yang Mempengaruhi Keputusan Konsumen dalam Pembelian Online (E –Commerce) (pada Pengguna Internet dan Pembeli Online, Toko Online Lazada.co.id dikota Medan)
(Universitas Sumatera Utara, 2014)This research aims to determine the factors that influence consumer purchasing decisions which consists ease of payment, confidence, advantages online shopping, quality of information, and web aesthetics on online ... -
Pengaruh Suku Bunga Kredit Kredit Pemilikan Rumah terhadap Volume Kredit Pemilikan Rumah (Studi pada Bank Tabungan Negara Kantor Cabang Iskandar Muda Medan)
(Universitas Sumatera Utara, 2013)In Indonesia there are still many people who still do not have a home and not have adequeate shelter in accordance with their need and desire. The increase in income will encourage the purchasing power to buy a house. ...