Department of Business Administration: Recent submissions
Now showing items 641-660 of 1432
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Analisis Faktor-Faktor yang mempengaruhi Ekuitas Merek pada Produk Sepatu Lari Nike (Studi pada Pengguna Sepatu Lari Nike di Lapangan Merdeka Kota Medan)
(Universitas Sumatera Utara, 2015)Running shoes is one of the fixtures run extremely important. Nike is a running shoe that gives attention to the design and performance of its products. Thus, in order to maintain the market of existing competitors, ... -
Analisis Strategi Pemasaran pada Usaha Sepatu dan Sandal Kulit Skala Mikro (Studi pada Usaha Dagang Boenoet Shoes)
(Universitas Sumatera Utara, 2014)intended for large-scale effort. At the micro-scale business is actually very requires the formulation of marketing strategies in order to compete and constantly evolving. However, most micro-scale businesses have not ... -
Analisis Budaya Organisasi pada Kinerja Pegawai di Samsat Medan Utara
(Universitas Sumatera Utara, 2015)Organizational culture is a form of beliefs, values, ways that can be studied to overcome the problems in the organization and be taught or passed on to new members. Strong organizational culture is the most influential ... -
Ananlisis Faktor – Faktor Keputusan Konsumen dalam Menggunakan Jasa Kolam Renang Deli Medan
(Universitas Sumatera Utara, 2014)Growth and development of the swimming pool service business makes more incentive businessman among the competitors in a variety of promotions to potential customers and consumers that are interested to visit the place ... -
Pengaruh Customer Relationship Management (CRM) terhadap Loyalitas Nasabah (Studi pada PT Bank Rakyat Indonesia (Persero) Tbk Unit Setia Budi Medan)
(Universitas Sumatera Utara, 2013)Perkembangan perekonomian yang senantiasa berkembang akan menyebabkan timbulnya persaingan yang semakin ketat. Demikian halnya dengan PT BRI (Persero) Tbk Unit Setia Budi yang mengalami perkembangan terusmenerus. PT BRI ... -
Pengaruh Budaya Perusahaan (Corporate Culture) terhadap Kinerja Karyawan
(Universitas Sumatera Utara, 2013)Name: Marlina Deliana/ NIM: 090907083/ Thesis/ The inflluence of Corporate Culture on the Employe performance at PT. Bank Sumut Syariah Cabang Medan/ Departement of Business Administrarion/ Faculty of Social and ... -
Studi Kelayakan Bisnis (Studi pada Rumah Makan Dipo 38 Pangkalan Susu Kab. Langkat)
(Universitas Sumatera Utara, 2015)Business feasibility study aimed to assess the feasibility of the project to be input or useful because it examines various aspects such as market aspects, technical aspects and operations management, environmental ... -
Strategi Pengembangan Usaha Ayam Potong Pak Imanto di Pasar Tapiv Binjai
(Universitas Sumatera Utara, 2014)Chicken meat were popular among people. There are many reasons why people’s interest on buying chicken meat were high.Until this day, many people fond of chickend meat and that is what making this chicken meat ... -
Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian Produk Roti Ganda Pematangsiantar
(Universitas Sumatera Utara, 2014)Every entrepreneur should be able to create the interest in their products, so consumers do product purchasing decisions. Quality products, competitive prices, accessible location and outstanding service are the factors ... -
Pengaruh Word of Mouth Communication terhadap Keputusan Konsumen Menggunakan Jasa Kursus Bahasa Inggris (Studi pada Lembaga Kursus Bahasa Inggris, Language and Cultural Exchange (LCE) Medan, Jl Sei Mencirim No 79 /JL Sei Batang Serangan 76 Medan Baru)
(Universitas Sumatera Utara, 2014)Marketing communication, word of mouth communication to be one of the most influential strategy in the consumer's decision to use a product or service. The company's success in influencing consumer purchasing decisions ... -
Analisis Peluang Bisnis pada Obyek Wisata Tangkahan
(Universitas Sumatera Utara, 2015)Tourism being the fourth priority for the government to get the source of foreign exchange. The development of tourism sector can encourage and accelerate the economic growth in the region. It is because the tourism ... -
Pengaruh Bauran Promosi terhadap Keputusan Pembelian Sepeda Motor Honda Vario Techno 125 pada PT. Adira Dinamika Multifinance Tebing Tinggi.
(Universitas Sumatera Utara, 2015)Promotion mix are activities that synergize all the elements - elements of the promotion mix (advertising, personal selling, sales promotion and public relations) owned by the company to inform the market of the products ... -
Strategi Pengembangan Usaha Pupuk (Studi pada UD Siganupari di Dusun III Tanjung Pasir Kecamatan Tanah Jawa, Kabupaten Simalungun)
(Universitas Sumatera Utara, 2014)Fertilizer business is a very promising business if the business location support. The fertilizer business into a business interest in the land area of Tanah awa, because the area/ region is still dominated by agricultural ... -
Analisis Kegiatan Usaha Pedagang Kaki Lima Dengan Metode SWOT (Studi pada Pedagang Kaki Lima Jalan Kapten Muslim Kota Medan)
(Universitas Sumatera Utara, 2015)This research studies and analyzes the business activity of street vendors with SWOT method. This study based on the problem that the street vendor is a social phenomenon in each big city and as dilemmatic issue. In ... -
Analisis Strategi Pemasaran Industri Rumah Tangga Sandal (Studi Kasus pada Industri Rumah Tangga Sandal Fauzan di Pusat Industri Kecil Medan)
(Universitas Sumatera Utara, 2014)Home Industries generally have a simple marketing strategy to conquer the market and competition. In order to marketing the product they organized strategy by analyze the internal or external factor. This study is ... -
Pengaruh Brand Equity Kacang Sihobuk Tarutung terhadap Loyalitas Pembelian (Studi pada UD. Martabe Tarutung, Kabupaten Tapanuli Utara)
(Universitas Sumatera Utara, 2014)This study aims to determine the effect of brand equity consists of brand awareness, perceived quality, brand associations, and brand loyalty toward purchase loyalty in the UD. Martabe Tarutung. Data analysis methods ... -
Strategi Pengembangan Usaha Kecil Tenun Ulos Mutiara Manalu
(Universitas Sumatera Utara, 2014)Weaving is a business venture undertaken by people in the city Tarutung . Where business is local wisdom that has been passed by the Batak ancestors since time immemorial. The presence looms today is a threat to the ... -
Pengaruh Internal Public Relations terhadap Kinerja Karyawan PT Perkebunan Nusanatara IV Unit Usaha Bah Jambi
(Universitas Sumatera Utara, 2016)Cultural organizations in good internal public relation's activities can give a positive contribution to realize of employee performance.This study aims to determine the effect of Internal Public Relation on Employee's ... -
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada New Keude Kupie Ulekareng Jalan Sei Serayu
(Universitas Sumatera Utara, 2016)Basically the goal of a business is to create customers who are satisfied. The creation of customer satisfaction can provide several benefits, including the relationship between the company and its customers to be ... -
Analisis Implementasi Prinsip-Prinsip Good Corporate Governance pada PT Astra International, Tbk – Toyota Sales Operation (AUTO2000) Cabang Gatot Subroto Medan
(Universitas Sumatera Utara, 2016)Principles of GCG which conceptually includes the transparency, accountability, responsibility, independency and fairness is a basic of good corporate governance, where the implementation is expected to be used as ...