Department of Business Administration: Recent submissions
Now showing items 661-680 of 1432
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Pengaruh Reference Group dan Perceived Price Terhadap Brand Switching Marketplace Shopee (Studi Pada Konsumen Marketplace Shopee di Kota Medan)
(Universitas Sumatera Utara, 2022)The increase of marketplace in Indonesia makes the level of competition between marketplace companies also getting higher. Every marketplace in Indonesia displays innovations or updates, features, and shopping promotion ... -
Pengaruh Word of Mouth Communication terhadap Keputusan Menggunakan Jasa Bimbingan Belajar Nurul Fikri JL Iskandar Muda No 57 Medan
(Universitas Sumatera Utara, 2016)One form of marketing communication is the Word Of Mouth Communication. Word of mouth can help companies promote themselves and raise the prestige and also one of the most preferred way of marketing because the company ... -
Strategi Pengembangan Usaha pada Aneka Keripik dan Roti Selasih ( Studi di JL Jahe LK IV Sentang Kota Kisaran )
(Universitas Sumatera Utara, 2016)Business food or culinary business is currently mushrooming everywhere and varies greatly from modern food , traditional and international food . Similarly, in the city 's growing range of culinary business . However ... -
Pengaruh Green Product, Green Promotion, dan Green Perceived Value Produk Garnier terhadap Minat Beli Milenial di Kota Medan
(Universitas Sumatera Utara, 2022)Company officials realize that sustainability issues will be very beneficial in facing today's business competition. More consumers are starting to live an environmentally friendly lifestyle and prefer brands that have ... -
Pengaruh Motivasi Kerja terhadap Kinerja Karyawan Bank Sumut Cabang Tarutung
(Universitas Sumatera Utara, 2016)Bank Sumut is one of the business entity which works in finance and economy fields which tries to improve employee’s performance continuously in achieving the company’s goal that is to be a mainstay Bank to help and ... -
Pengaruh Relationship Marketing terhadap Loyalitas Nasabah pada PT Asuransi Jiwasraya
(Universitas Sumatera Utara, 2016)This research was conducted in PT.Asuransi Jiwasraya which is one of the oldest insurance company owned by the State. This research is to see the influence of marketing strategies applied PT.Asuransi Jiwasraya form of ... -
Analisis SWOT Usaha Tani Kelapa Sawit di Desa Ulumahuam Ujung Padang A Kecamatan Silang Kitang Kabupaten Labuhan Batu Selatan Sumatera Utara
(Universitas Sumatera Utara, 2015)Ulumahuam village of Ujung Padang District of Silangkitang is a village that has oil palm plantations owned by the people . It is known that the total land area of the palm of the people in the village of 222.50 ha. ... -
Penentuan Strategi Pengembangan Pariwisata Menggunakan Metode Analisis SWOT (Studi pada Pemandian Air Panas atau Hot Spring di Kelurahan Siogung-Ogung Kecamatan Pangururan Kabupaten Samosir)
(Universitas Sumatera Utara, 2016)Hot spring is a tourist attraction that has the potential to attract more visitors if developed with good strategy. Therefore , researchers interested in studying how to develop the tourist hot spring and strategies ... -
Pengaruh Insentif dan Jaminan Sosial Tenaga Kerja terhadap Produktivitas Kerja Karyawan (Studi pada PT Bank Perkreditan Rakyat NBP 20 Delitua)
(Universitas Sumatera Utara, 2016)Penelitian ini dilatarbelakangi oleh pentingnya peranan karyawan sebagai sumber daya manusia yang sangat memerlukan adanya produktivitas kerja karyawan yang baik. Berdasarkan data PT. BPR NBP 20 Delitua, produktivitas ... -
Pengaruh Penerapan Program Corporate Social Responsibility (CSR) terhadap Citra Perusahaan PTP Nusantara VI di Kota Jambi, Provinsi Jambi
(Universitas Sumatera Utara, 2016)Existence of a company can’t be separated from community as its external environment. And to reduce the impact of gaps that may occur and at the same time to enhance the corporate image in the eyes of community, the ... -
Analisis Swot dalam Upaya Meningkatkan Keunggulan Bersaing Usaha Kecil Menengah ( Studi pada Burger Al Barokah Jalan Dr.Mansyur Nomor 71 Medan )
(Universitas Sumatera Utara, 2014)Burger Al-Barokah a small business that started its business in 2008, located in front of the pool Selayang Dr.Mansyur Medan. Burger Al-Barokah selling burgers with a variety of menu choices and affordable prices. ... -
Pengaruh Promotion Mix terhadap Tindakan Pembelian Konsumen pada grandkeude Kupie Ulee Kareng & Gayosetia Budi Medan
(Universitas Sumatera Utara, 2014)This study, entitled "Influence of Promotion Mix for Consumer Purchasing on Grand Keude Kupie Ulee Kreng & Gayo Setia Budi Medan". This study aims to determine the influene of promotion mix, which is perceived advertising, ... -
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Rumah Makan Putri di Jln.Abdul Hakim, Kampung Susuk, Padang Bulan, Medan
(Universitas Sumatera Utara, 2015)This study aims to determine the influence of Product quality and Service quality on Costumer loyalty. Where is the independent variable consist of Product quality variable and Service quality variable influences ... -
Strategi Pengembangan Usaha Kecil (Studi Deskriptif pada Usaha Kecil Tempe Kedelai di JL. Flamboyan 2 No.1 Medan)
(Universitas Sumatera Utara, 2014)The small businesses engaged in food is a good business prospects and it’s always needed to meet necessities of life. As with any small business tempe producers are usually administered in the form of home industry. A ... -
Faktor - Faktor yang Mempengaruhi Keputusan Pelanggan dalam Menentukan Rumah Makan, Studi pada Rumah Makan Rahmat Jalan Sakti Lubis Medan
(Universitas Sumatera Utara, 2014)Rahmat restaurant is one of a culinary efforts in the field of food. Restaurant business is a small business medium, and large which is considered by some people an easy business to be done with the assumption that ... -
Pengaruh Persepsi Kemanfaatan, Kemudahan Penggunaan, Risiko dan Kesesuaian terhadap Minat Menggunakan Mobile Banking (Studi pada PT BRI (Persero) Tbk Cabang Brigjend Katamso Medan)
(Universitas Sumatera Utara, 2016)With the era development, in this time being, there has been presented banking service which is called mobile banking. Basically, the users of the mobile banking have so many reasons with their own standard for using ... -
Pengaruh Variasi Produk terhadap Keputusan Pembelian Konsumen pada Snugstore Medan
(Universitas Sumatera Utara, 2014)This study aimed to analyze the effect of product variety on consumer purchasing decisions in Snugstore . This research is a form of associative method with a quantitative approach with a view to find how much influence ... -
Pengaruh Sikap Karyawan terhadap Kepuasan Nasabah pada PT Bank Sumut Cabang Medan Sukaramai
(Universitas Sumatera Utara, 2013)The study aims to assess and determine how much influence of employee attitudes to customer satisfaction on PT Bank Sumut Medan Sukaramai Branch in order to improve the quality of human resources in providing service ... -
Perlindungan Hukum dalam Bisnis Waralaba (Studi pada Restoran Khas Amerika A&W Plaza Medan Fair Medan)
(Universitas Sumatera Utara, 2013)With the advent of modernization in the era of globalization, causing a consequence in terms of economic competition. One of the things that can be done to improve the economy is to do a business or a business. Business ... -
Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Kepuasan Pelanggan dalam Pemakaian Jasa Transportasi Bus Studi Kasus pada PT ATS (Aceh Transport)
(Universitas Sumatera Utara, 2015)Transport is a very influential element in the economy. Transportation serves as the supporting, driving and driving economic growth. Ground transportation is any form of transportation that use the road to transport ...