Department of Business Administration: Recent submissions
Now showing items 721-740 of 1432
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Analisis Strategi Penetapan Harga pada Restoran Fast Food dalam Meningkatkan Penjualan. (Studi pada Restoran Gaboh Burger Dipo)
(Universitas Sumatera Utara, 2013)Bisnis merupakan suatu kegiatan atau aktivitas yang dikerjakan oleh perusahaan untuk mencari keuntungan atau nilai tambah. Mengingat persaingan yang sangat ketat, setiap perusahaan harus memiliki strategi untuk dapat ... -
Analisis Lingkungan Kerja dan Kompetensi dalam Kinerja Pegawai Pada Usaha Jahit Linawaty Kebaya Medan
(Universitas Sumatera Utara, 2022)An organization to achieve success is supported by the factors in it, one of which is human resources. Human resources in an organization are employees who have a role to achieve organizational goals. To achieve the goals, ... -
Analisis Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Sayur Organik di Pasar Simpang Limun Kota Medan
(Universitas Sumatera Utara, 2015)Purchasing decisions is one of the actions undertaken consumers to memebeli a pruduk. Consumer decision is unbelievably influential in earnings or sales and the achievement of the ultimate goal of the company. ... -
Strategi Strength Weakness Opportunity Threats (SWOT) dalam Peningkatan Volume Penjualan pada Minimarket Surya Swalayan JL Setiabudi Medan
(Universitas Sumatera Utara, 2013)Penelitian ini bertujuan untuk mengetahui dan menganalisis faktor eksternal dan internal yang mempengaruhi peningkatan volume penjualan pada minimarket Surya Swalayan yang beralamat di Jl. Setiabudi No.150 Medan. Metode ... -
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Keputusan Menginap (Studi pada Hotel Cherry Red Medan)
(Universitas Sumatera Utara, 2014)The purpose of the study was to determine and analyze the impact of service quality, facilities and location to staying decisions to achieve goals and increase revenue at Cherry Red Hotel Medan Type of this research is ... -
Pengaruh Brand Image terhadap Pengambilan Keputusan Pembelian pada Rokok A Mild (pada Kedai Mamak Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2014)An important aspect of the economic progress of the nation and society. Traditional markets are central in efforts to achieve the objectives of the welfare of businesses with various types of small and medium enterprises ... -
Pengaruh Penerapan E–Business terhadap Kinerja Perusahaan (Studi Kasus pada PT Perkebunan Nusantara III Persero Medan)
(Universitas Sumatera Utara, 2013)The business world is constantly transformed by IT. Characterized by the use of information technology is the use of e-business networks and the internet and information technology. E-business also supports communication ... -
Pengaruh Produk dan Pelayanan terhadap Kepuasan Pelanggan pada Hotel Inna Dharma Deli Medan
(Universitas Sumatera Utara, 2013)Permasalahan dalam penelitian ini adalah rendahnya tingkat kepuasan pelanggan (tamm) akibat produk dan pelayanan yang diberikan kurang maksimal Hipotesis yang dikemukakan ada tiga yaitu pertama, produk berpengaruh positif ... -
Peranan Pemerintah Kota Medan terhadap Kondisi UKM di Kecamatan Medan Marelan Kota Medan
(Universitas Sumatera Utara, 2014)The study is titled " The Role of Government Medan Against Perpetrators Conditions SMEs in Sub Field Marelan " . This research was conducted as seeing increasingly high competition , it can be seen with a lot of effort ... -
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan pada PT Perusahaan Gas Negara (Persero) Tbk SBU Distribusi Wilayah III Sumbagut
(Universitas Sumatera Utara, 2013)Organization culture is closely related to employee performance improvement in a company. Organization culture to be one of the driving factors that differentiate the performance of a company, in terms of culture ... -
Analisis Faktor – Faktor yang Mempengaruhi Perilaku Konsumen terhadap Keputusan Pembelian (Studi pada Rumah Makan Babi Panggang Karo Haleluya Medan)
(Universitas Sumatera Utara, 2014)Consumer behavior is the behavior shown consumers in finding , purchasing , using , evaluating , and spend the products and services that they expect will satisfy their needs . Factors that influence consumer behavior ... -
Pengaruh Produk dan Pelayanan terhadap Kepuasan Pelanggan pada Hotel Inna Dharma Deli Medan
(Universitas Sumatera Utara, 2013)Permasalahan dalam penelitian ini adalah rendahnya tingkat kepuasan pelanggan (tamu) akibat produk dan pelayanan yang diberikan kurang maksimal. Hipotesis yang dikemukakan ada tiga yaitu pertama, produk berpengaruh ... -
Pengaruh Suku Bunga Kredit terhadap Minat Kredit Nasabah (Studi Kasus pada PT Bank Rakyat Indonesia (Persero) Tbk, Unit Pasar Glugur Medan)
(Universitas Sumatera Utara, 2013)Credit is one of the main activities of the bank in which funds have been raised from the public. In practice, conventional lending by banks or fringe interest charged on loans to customers. Interest rates on bank loans ... -
Analisis Laporan Keuangan sebagai Dasar Penilaian Kinerja Keuangan Perusahaan pada PT. Unilever Indonesia, Tbk
(Universitas Sumatera Utara, 2013)This research has been conducted to determine the soundness of a company should be done through the measurement and assessment of financial performance in the PT. Unilever Indonesia, Tbk. Financial performance is an ... -
Analisis Bisnis Usaha Kecil Menengah ( UKM ) Rumah Makan Ayam Tiram di Jalan Jamin Ginting, Medan
(Universitas Sumatera Utara, 2013)Di dalam proses bisnis khususnya bisnis rumah makan terdapat indikator – indikator yang harus dilaksanakan dengan baik dan benar seperti keuangan, sumber daya manusia, produksi, dan pemasaran. Permasalahan yang timbul ... -
Analisis Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Polis Asuransi Jiwa (Studi pada PT Prudential Life Assurance Jalan Sekip Komplek Merbau Mas)
(Universitas Sumatera Utara, 2013)This study aims to determine whether the price and quality of services influence the purchasing decision of a life insurance policy on PT Prudential Life Assurance Sekip Komplek Merbau Mas Street and analyze the most ... -
Pengaruh Relationship Marketing terhadap Kepuasan Pelanggan pada CV Sempati Star
(Universitas Sumatera Utara, 2013)The Purpose of this research is to determine the availability of positive and significant effect in relationship marketing which consist of financial benefit, social benefit, and structural ties to customer satisfaction ... -
Pengaruh Budaya Perusahaan terhadap Pencapaian Tujuan Perusahaan (Studi pada PT Perkebunan Nusantara IV Unit Kebun Pabatu Tebing Tinggi Sumatera Utara).
(Universitas Sumatera Utara, 2013)The success of a company in business is the influence of all the factors in the company. Each factor has an important role in achieving the company's goals that have been set. Human resources are the main factors that ... -
Analisis Faktor Modal, Pengalaman, Pendidikan, Minat dan Bakat Terhadap Entrepreneur Memulai Usaha Kecil Menengah (Studi Korelasional Kuantitatip Pada Pajus Karona jl.Jamin Ginting Padang Bulan)
(Universitas Sumatera Utara, 2014)This research were at Pajus Karona which has adress in Jamin Ginting street, Sumatera Utara and started on January until April 2014. This research is conducated to anaylze the influence of asset, experience, education, ... -
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan pada Warung Nasi Kedai Kita
(Universitas Sumatera Utara, 2014)Enterprises culinary field is a promising business opportunity. The amount of population and high population growth is a big market share for this business because every resident is conducting consumer consumption. The ...