Department of Business Administration: Recent submissions
Now showing items 781-800 of 1432
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Pengaruh Brand Equity Sari Roti terhadap Kepuasan Pelanggan di Kelurahan Titi Rantai, Kecamatan Medan Baru, Kota Medan
(Universitas Sumatera Utara, 2014)This study, entitled "Effects of Brand Equity Against Sari Roti Customer Satisfaction in the Village Titi Rantai, District of Medan Baru, Medan". This study aims to determine the effect of brand equity consists of brand ... -
Pengaruh Budaya Organisasi terhadap Kinerja Karyawan pada BPJS Ketenagakerjaan Kanwil Sumbagut Medan
(Universitas Sumatera Utara, 2014)BPJS Ketenagakerjaan an Implementation Agency employment social security program that is continuously trying to improve the performance of employees in the achievement of its goals the organizers Being Social Security ... -
Strategi Pengembangan dan Peluang Bisnis Jasa “Cuci Sepeda Motor” (Studi pada Doorsmeer Saudara Jl. Saudara No.40 Padang Bulan Medan)
(Universitas Sumatera Utara, 2014)In globalization era that demands we do things as self-quick, we can choose some alternatives to help us in performing their tasks - duties and all our activities. One of them is need for a motorcycle that are increasingly ... -
Analisis Hubungan Persepsi Store Atmosphere dengan Kepuasan Konsumen (Studi Pada Konsumen Toko Baju Ornate Boutique di Pasar Petisah Medan)
(Universitas Sumatera Utara, 2013)Today, the developments in the business world is increasingly rapidly . It is characterized by the emergence of new ventures increasingly diverse . With the high level of competition needed a loyal customer so that the ... -
Metode Penjualan Online pada Situs Belanja Internasional eBay (Studi Deskriptif mengenai Penjualan Produk dan Bisnis Internasional Berbasis Metode Penjualan Online)
(Universitas Sumatera Utara, 2015)An online selling method has grown as a way to fulfill various of needs and people wants. Online selling method perform as easy, fast, cheap and thrifty shopping solution. Kind appreciation to this online selling method ... -
Analisis Efisiensi Penggunaan Modal Kerja Perusahaan dengan Rasio Keuangan pada PT Perkebunan Nusantara III (Persero) Medan
(Universitas Sumatera Utara, 2013)Companies need working capital to carry out the investment needs and activities of daily company operations. In order to achieve maximum profit or advantage is to use working capital efficiently. Efficient working ... -
Implementasi Corporate Social Responsibility (CSR) pada PT Perkebunan Nusantara IV (PERSERO)
(Universitas Sumatera Utara, 2013)Corporate Social Responsibility is a management concept where by companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. This study aims to determine ... -
Pengaruh Celebrity Endorser dan Kualitas Produk terhadap Keputusan Pembelian Skincare Somethinc (Studi pada Mahasiswa PTN Kota Medan)
(Universitas Sumatera Utara, 2022)In this era of globalization, skin care has become a primary need, especially for most women. This causes the cosmetic industry to compete with various attractive strategies to attract the attention of consumers to use ... -
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan Pt. Suri Tani Pemuka Kabupaten Simalungun
(Universitas Sumatera Utara, 2022)One of the keys to success in a company depends largely on its employees. This is because employees who have a very important role that cannot be released in the process of running activities in a company can even be ... -
Pengaruh Quality of Work Life (Qwl) dan Manajemen Pengetahuan terhadap Kinerja Karyawan Pt Hutahaean Dalu-Dalu
(Universitas Sumatera Utara, 2022)The contribution of skilled, qualified, and accomplished labors have important role in the company's production. This can be achieved with a good quality of work life (qwl) condition as well as good knowledge management. ... -
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Produk Scarlett Whitening (Studi pada Konsumen Scarlett Whitening Kota Medan)
(Universitas Sumatera Utara, 2022)This research has a background related to the phenomenon of Scarlett Whitening products which is a new brand but very quickly famous and quickly sold among the public and amid the tight competition of the Indonesian ... -
Pengaruh Daya Tarik Iklan dan Harga Produk terhadap Keputusan Pembelian Produk Fashion pada Fitur Tiktok Shop di Aplikasi Tiktok (Studi Kasus pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2022)The attractiveness of advertising and product prices are one of the things to consider if someone wants to decide to buy a product. The seller must package the advertisement to be marketed into something interesting ... -
Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Pelanggan Starbucks (Studi Pada Konsumen Starbucks Di Kota Medan)
(Universitas Sumatera Utara, 2022)Starbucks is one of the famous coffee shops that already have strong branding in the community. However, at this time appeared a variety of new coffee shops that offer cheaper prices. This makes competition in the field ... -
Pengaruh Perceived Value dan Brand Experience terhadap Brand Loyalty pada Pengguna Aplikasi Dana (Studi pada Pengguna Dana di Simalungun)
(Universitas Sumatera Utara, 2022)The rapid development of financial technology has led to various innovations to make it easier for humans, one of which is electronic money. The volume and value of electronic money transactions in Indonesia always ... -
Pengaruh Work From Home dan Disiplin Kerja Terhadap Kinerja Karyawan BPJS Ketenagakerjaan Cabang Medan Kota
(Universitas Sumatera Utara, 2022)Employee performance is an important aspect in achieving organizational goals. One of the factors that affect employee performance is the Work From Home (WFH) work system and work discipline, BPJS Ketenagakerjaan ... -
Pengaruh Work From Home (Wfh) dan Kompensasi Terhadap Produktivitas Karyawan pada Masa Pandemi Covid-19 (Studi pada BPJS Ketenagakerjaan Kanwil Sumbagut)
(Universitas Sumatera Utara, 2022)The state of the pandemic has caused several government policies that have limited public activities in interacting. This certainly has an impact on various sectors, including companies. The impact that can be felt by ... -
Pengaruh Viral Marketing dan Brand Awareness Terhadap Minat Beli Produk Erigo (Studi Pada Mahasiswa di Kota Medan)
(Universitas Sumatera Utara, 2022)The development of the fashion industry in Indonesia has improved and modernized. The growing age gave rise to new innovations especially in the fashion industry. The growing fashion creates more competition for business ... -
Pengaruh Perceived Ease Of Use dan Keamanan Terhadap Perilaku Konsumtif Pengguna Ovo di Kota Medan
(Universitas Sumatera Utara, 2022)Over the course of time, more innovations are developing. One of them is the development of technology that is growing, especially in increasingly sophisticated payment systems in which Indonesia grows rapidly since ... -
Pengaruh Efek Stressor Kepuasan Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada Pt Bpr Pijer Podi Kekelengen Kantor Cabang Simpang Selayang Medan)
(Universitas Sumatera Utara, 2022)The effects of stressors, job satisfaction and the work environment are things that can trigger high or low employee performance, especially at PT BPR Pijer Podi Kekelengen Simpang Selayang Medan, this is what the ... -
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behavior (OCB) (Studi pada Karyawan Pengolahan Pabrik Teh PTPN IV Bah Butong)
(Universitas Sumatera Utara, 2022)Organizational Citizenship Behavior (OCB) is a behavior in which employees have a voluntary attitude, and do work more than targeted. OCB can be affected by job satisfaction and organizational commitment. If the employee ...