Department of Business Administration: Recent submissions
Now showing items 801-820 of 1432
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Fenomenologi Pemasaran Era Digital dalam Generasi Milenial pada Produk Indihome (Studi pada PT. Telekomunikasi Indonesia, TBK Divre I Medan)
(Universitas Sumatera Utara, 2020)At this time many business people use digital as their marketing activities, including PT. Telekomunikasi Indonesia, Tbk conducts digital marketing on milennial generation in marketing Indihome products through social media ... -
Pengaruh Kualitas Pelayanan dan Sistem Pembelian Tiket Online terhadap Kepuasan Pelanggan Pengguna Jasa Kereta Api (Studi pada PT. K.A Sribilah Tujuan Medan-Rantauprapat)
(Universitas Sumatera Utara, 2022)Customer satisfaction is a feeling that arises in the customer while using a service. The low level of customer satisfaction of PT K.A generally arises because the quality of service provided is not in accordance with the ... -
Pengaruh Keluarga dan Kelompok Referensi terhadap Keputusan Pembelian Krim Wajah Tabita (Studi pada Wanita di Kecamatan Tanjung Morawa)
(Universitas Sumatera Utara, 2022)Currently the consumer's need for facial cosmetic care can be said to be increasing, this can be seen by the growth of companies engaged in facial cosmetic care services. One of them is Tabita face cream or often called ... -
Pengaruh Budaya Organisasi dan Kompensasi Finansial terhadap Kinerja Karyawan PT. Tamiang Sari pada Masa Pandemi Covid-19
(Universitas Sumatera Utara, 2022)Organizational success is never separated from employee performance, where company performance is largely determined by employee performance, so if company performance wants to be improved, employee performance must be ... -
Pengaruh Team Work dan Kompensasi Finansial terhadap Kinerja Karyawan pada CV. BIN HAM Mandailing Natal
(Universitas Sumatera Utara, 2022)Performance and employees are two things that cannot be separated, human resources in the company are the parties who are the central actors in a company and determine the final result of a performance. The low quality of ... -
Pengaruh Direct Marketing Dan Product Quality Terhadap Minat Beli Ulang Pada Live Streaming Marketing Tiktok (Studi Pada Pengguna Aplikasi Tiktok di Kota Medan)
(Universitas Sumatera Utara, 2022)The development of increasingly advanced technology has an impact in various fields. One of the impacts that have experienced technological developments is Social Media. There are many business people who use social ... -
Pengaruh Lingkungan Kerja Non-Fisik, Motivasi, dan Disiplin Kerja Terhadap Kinerja Karyawan Pt. Fajar Agung
(Universitas Sumatera Utara, 2022)Performance is the implementation of work both in quality and quantity that has been achieved by the workforce with a predetermined period of time in doing work in accordance with the obligations that have been imposed ... -
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behavior (OCB) pada Karyawan PT. Palarudhibi Teguh Makmur Medan
(Universitas Sumatera Utara, 2022)Organizational Citizenship Behavior is a behavior that describes how an individual has a high initiative and is very sensitive to the state of his organization. OCB can arise from various factors within the organization, ... -
Pengaruh Human Capital Management dan Karateristik Budaya Organisasi terhadap Kinerja Karyawan PT. Bank Sumut Syariah Medan Cabang Katamso
(Universitas Sumatera Utara, 2022)Performance is one part in the progress of a company's setbacks. Employees themselves are the main actors in their hard work for the company. However, the lack of employees' understanding of job descriptions, makes the ... -
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja terhadap Komitmen Organisasi pada PT. PLN (PERSERO) UP3 Medan
(Universitas Sumatera Utara, 2022)This study aims to analyze the effect of leadership style and work environment on organizational commitment at PT. PLN UP3 Medan. The influence of the work environment leadership style will be analyzed partially on ... -
Pengaruh Persepsi Manfaat, Kemudahan Penggunaan, Resiko dan Kepercayaan terhadap Minat Nasabah dalam Menggunakan Mobile Banking BNI (Studi Bank BNI 46 Cabang Tanjungbalai)
(Universitas Sumatera Utara, 2022)This study aims to determine and analyze the perceived benefits of interest in mobile banking customers, analyze the ease of use of Mobile Banking, determine the risks to interest in mobile banking customers and analyze ... -
Analisis Faktor - Faktor Fluktuasi Harga Minyak Kelapa Sawit terhadap Volume Penjualan CPO (Studi pada PT. Perkebunan Nusantara II Tanjung Morawa)
(Universitas Sumatera Utara, 2021)The purpose of this study is to find out how price fluctuations can occur by considering several factors that underlie price fluctuations, then to find out how the impact of CPO price fluctuations on PTPN's CPO sales ... -
Analisis Strategi Pemasaran dalam Pengembangan Usaha Ponsel di Masa Pandemi Covid 19 (Studi pada Alfatih Ponsel Percut Sei Tuan Kota Medan)
(Universitas Sumatera Utara, 2022)Strategy is an important thing to do in running a business in order to be able to achieve the marketing goals of a company. Decreased sales during the Covid-19 pandemic and increasing business competition during the ... -
Pengaruh Penerapan Corporate Social Responsbility (CSR) pada PT. Ika Bina Argo Wisesa terhadap Kesejahteraan Masyarakat (Studi pada Desa Guha Uleue, Kec. Kuta Makmur, Kab. Aceh Utara)
(Universitas Sumatera Utara, 2022)PT. Ika Bina Argo Wisesa believes that they can help to improve the social welfare of Guha Uleue Village by Corporate Social Responsibility. Therefore, the purpose of this research is to find out how the influence of ... -
Pengaruh Kualitas dan Harga terhadap Keputusan Pembelian Biodiesel30 (Studi pada Konsumen Biodiesel30 SPBU PT. Pertamina Wilayah Kerja Kecamatan Medan Amplas)
(Universitas Sumatera Utara, 2021)The purpose of this research is to find out: (1) The effect of product quality and price partially on consumer purchasing decisions for fuel B30 gas station PT. Pertamina in the working area of Medan Amplas District: (2) ... -
Pengaruh Komitmen Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai PT Bank Perkreditan Rakyat Nusantara Bona Pasogit 10 Dolok Sanggul
(Universitas Sumatera Utara, 2022)The world of banking is increasingly developing to be used by the public for financial inclusion. The Rural Bank is one of the institutions needed by the community as a financial service. PT Bank Perkreditan Rakyat ... -
Pengaruh Desain dan Harga terhadap Keputusan Pembelian Jasa Event Party Planner (Studi pada Pelanggan Party and Gift Kota Medan )
(Universitas Sumatera Utara, 2021)The conditions of competition in the business world require every entrepreneur to be able to compete creatively and survive against competitors. Very tight competition requires entrepreneurs to be able to determine the ... -
Pengaruh Gaya Kepemimpinan Transformasional dan Pelatihan terhadap Kinerja Karyawan pada PT. Horti Jaya Lestari Cabang Dokan
(Universitas Sumatera Utara, 2022)This study aims to analyze the effect of transformational leadership style and training on employee performance at PT. Horti Jaya Lestari Dokan Branch. The effect of transformational leadership style and training will be ... -
Pengaruh Budaya Organisasi dan Semangat Kerja terhadap Kinerja Karyawan Koperasi Petani Indonesia (KPI) Kota Medan
(Universitas Sumatera Utara, 2022)This study aims to analyze the influence of organizational culture and morale on employee performance Koperasi Petani Indonesia (KPI) Kota Medan. Then the next goal is to find out the influence of organizational culture ... -
Analisis Efektivitas Program Corporate Social Responsibility (CSR) PT. Toba Pulp Lestari Tbk untuk Peningkatan Kesejahteraan dan Kualitas SDM Masyarakat Kecamatan Parmaksian
(Universitas Sumatera Utara, 2022)This study aims to analyze how that is conducted by PT. Toba Pulp Lestari Tbk and analyze how the effectiveness of the implemented programs for improving the welfare and quality of human resources in the Parmaksian District ...