Department of Business Administration: Recent submissions
Now showing items 821-840 of 1432
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Pengaruh Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying Behavior (Studi pada Konsumen Toko Ritel Fashion di Delipark Mall Medan)
(Universitas Sumatera Utara, 2022)This study aims to determine the effect of shopping lifestyle and fashion involvement on impulse buying behavior in Delipark Mall Medan consumers.The influence of the shopping lifestyle and fashion involvement on impulse ... -
Pengaruh Pelatihan dan Penilaian Kerja terhadap Kinerja Karyawan di Kantor POS Medan
(Universitas Sumatera Utara, 2022)This study aims to analyze how the influence of the independent variable (X) namely training and job appraisal on the dependent variable (Y) namely the performance of employees at the Medan Central Post Office. The form ... -
Analisis Perekrutan dan Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan pada Industri Kreatif Agensi Periklanan (Studi Kasus pada Sojourner Creative Agency Medan)
(Universitas Sumatera Utara, 2022)The purpose of this study is to analyze how the recruitment program is implemented by Sojourner Creative Agency and to analyze how the steps of developing human resources are to improve employee performance at Sojourner ... -
Pengaruh Stressor (Sumber Stres Kerja) dan Motivasi Kerja terhadap Prestasi Kerja Karyawan di BRI Unit Padangmatinggi, Padangsidimpuan
(Universitas Sumatera Utara, 2022)This study aims to analyze the effect of Stressors (Source of Work Stress) and work motivation on employee performance at BRI Unit Padangmatinggi, Padangsidimpuan. The effect of Stressors, work motivation, will be analyzed ... -
Pengaruh Komitmen Organisasi dan Iklim Organisasi terhadap Organizational Citizenship Behavior (OCB) pada Karyawan Bank BRI Kantor Cabang Kisaran
(Universitas Sumatera Utara, 2022)This study aims to determine and analyze the effect of organizational commitment on organizational citizenship behavior on employees of Bank BRI Kantor Cabang Kisaran. To find out and analyze the influence of organizational ... -
Pengaruh Knowledge Management dan Lingkungan Kerja terhadap Kinerja Karyawan PT Perkebunan Nusantara IV Unit Kebun Tinjowan
(Universitas Sumatera Utara, 2022)This study aims to determine and analyze the effect of knowledge management on the performance of employees of PT. Nusantara IV Afdeling VI Plantation Tinjowan Plantation Unit. To find out and analyze the effect of Work ... -
Pengaruh Work Life Balance dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan Bagian Keperawatan RSU Mitra Sejati Medan
(Universitas Sumatera Utara, 2022)The development and changing times have made all industrial sectors compete fiercely to achieve maximum profit through the human resources owned by the industry. This involves job satisfaction from existing human resources. ... -
Pengaruh Perceived Usefulness dan Trust terhadap Minat Menggunakan Kembali E-Wallet Dana (Studi pada Mahasiswa Kota Medan)
(Universitas Sumatera Utara, 2022)DANA e-wallet is a financial transaction service that is currently developing. The current increase in DANA users is often found in students whose lives are difficult apart from information technology and have a high ... -
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja terhadap Komitmen Organisasi pada Pt. Pln (Persero) Up3 Medan
(Universitas Sumatera Utara, 2022)Organizational commitment is the ability and willingness to align personal behavior with the needs, priorities and goals of the organization. This includes ways to develop goals or meet organizational needs which essentially ... -
Pengaruh Flashsale dan Diskon Harga terhadap Impulsive Buying (Studi pada Mahasiswa Pengguna Aplikasi Lazada di Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2022)Shopping online is one of the conveniences in meeting the needs of life in today's modern lifestyle. There are many conveniences obtained when making purchases online. And members make it easy and can save time and energy ... -
Pengaruh Store Atmosphere terhadap Impulse Buying Selama Masa Pandemi Covid-19 (Studi pada Konsumen Transmart Carrefour Medan Fair)
(Universitas Sumatera Utara, 2022)Impulsive buying this can interfere with the thoughts and attitudes of a consumer, when purchases are made on the basis of needs and daily routines, of course, consumers will not spend money on goods that they do not need. ... -
Pengaruh Gaya Hidup terhadap Keputusan Pembelian Jasa Transportasi Online (Studi Pada Konsumen Grabcar Mahasiswa/i FISIP USU)
(Universitas Sumatera Utara, 2019)Community needs for means of transportation at this time are very important. The choice of the use of transportation facilities is very diverse, one type of choice of land transportation facilities to facilitate and ... -
Pengaruh Budaya Organisasi karena Transformasi Digital Terhadap Employee Engagement pada Pegawai Perpustakaan Universitas Negeri Medan
(Universitas Sumatera Utara, 2022)Communication is much needed to develop the digital era so library officers can interpret and understand the intent and purpose of the service users. With the best communication, excellent service is achieved. Library ... -
Pengaruh Aesthetic Packaging dan Harga Terhadap Minat Beli Konsumen pada Brand Kosmetik Etude House (Studi Pada Generasi Z di Kota Medan)
(Universitas Sumatera Utara, 2022)Cosmetics is a product that is a basic need for many women every day. The high consumer buying interest in cosmetics, especially in generation Z makes business competition in the cosmetic field very tight, business actors ... -
Pengaruh Electronic Word of Mouth dan Brand image terhadap Keputusan Pembelian Berlangganan Video On Demand Netflix
(Universitas Sumatera Utara, 2022)The Covid-19 pandemic has caused changes in everyone. These changes have influenced the communication industry which created the concept of Video On Demand. Video On Demand services has encouraged business people to ... -
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk L’Oréal Paris di Kota Medan
(Universitas Sumatera Utara, 2022)The emergence of Covid-19 changed the lifestyle of almost everyone. Lifestyle changes that are clearly visible is the behavior of shopping offline to online. In addition, the Covid-19 pandemic has also caused consumptive ... -
Pengaruh Motivasi Kerja, Lingkungan Kerja, dan Kompensasi terhadap Kinerja Karyawan Pada Bank BTN Kantor Cabang Medan
(Universitas Sumatera Utara, 2022)Competition in the banking business continues to be tight and growing. As a result, every company needs to have employees who can compete with other companies to maintain their jobs. Bank BTN Kantor Cabang Medan must ... -
Pengaruh Komunikasi Organisasi dan Karakteristik Individu terhadap Prestasi Kerja Karyawan PT. Bank Mandiri (Persero) Tbk Cabang Ahmad Yani Area Rantau Prapat
(Universitas Sumatera Utara, 2022)The company are required to be able to face challenges and tight competition. Competent human resources must play an active role in planning, implementing and achieving company goals. The success of the company depends on ... -
Pengaruh Customer Complaint Behavior dan Brand Image terhadap Repurchase Intention Jasa J&T Express (Studi pada Pengguna Jasa Ekspedisi di Kota Medan)
(Universitas Sumatera Utara, 2022)Expedition services are a service product that is a basic need for people who want to buy or send goods to different places, one of which is a marketplace. The high interest in the use of expedition services makes business ... -
Analisis Pertumbuhan Bisnis Jasa dan Strategi Pemasaran yang digunakan di Era Teknologi Digital Pada Masa Pandemi Covid-19 (Studi Kasus Pada PT. Sucofindo Medan)
(Universitas Sumatera Utara, 2022)People nowadays are deliberately shift from traditional to digital era, coupled with the Covid-19 pandemic that occurred, it is hoped that many people in Indonesia will be able to enter directly into the digital world, ...