Department of Business Administration: Recent submissions
Now showing items 841-860 of 1432
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Pengaruh Harga dan Fasilitas Pantai Terhadap Daya Tarik Pengunjung Wisata Pantai Sejarah (Studi Pada Pengunjung Pantai Sejarah Kecamatan Limapuluh Pesisir)
(Universitas Sumatera Utara, 2022)The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign ... -
Pengaruh Harga, Kualitas Produk, Citra Merek Terhadap Loyalitas Konsumen (Studi pada Konsumen Ouval Research di Jalan Dr Mansyur Kota Medan)
(Universitas Sumatera Utara, 2022)Loyalty is one of the success factors in marketing a product. Lack of consumer loyalty to the products Ouval Research offers makes sales of Ouval Research products inconsistent. Factors that can maintain consumer loyalty ... -
Pengaruh Cashback dan Gratis Ongkir, Kepuasan Konsumen, dan Keragaman Produk terhadap Minat Beli Ulang Konsumen pada Pengguna Aplikasi Marketplace (Studi pada Mahasiswa Universitas Sumatera Utara Pengguna Tokopedia, Shopee, dan Bukalapak)
(Universitas Sumatera Utara, 2022)The sophistication of informatics and technology brings various innovations in various fields. The innovation from the sophistication makes a big impact in business. From the innovation, it means a new platform ... -
Analisis Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Item Game PUBG Mobile di Kecamatan Medan Kota
(Universitas Sumatera Utara, 2021)The PUBG Mobile battle royale game makes people interested to playing because every players requiired to survive. The features of weapons, clothes, and others in the game make people interested to bought PUBG item. ... -
Penerapan Digital Inbound Marketing Sebagai Strategi Komunikasi Pemasaran Terpadu da1am Mempertahankan Loyalitas Pelanggan di Masa Panderni Covid-19 Pada Rwnah Sehat Walet Puti Medan
(Universitas Sumatera Utara, 2022)The main goal in doing business is to create and maintain the loyalty of its customers. This case shows the traditional medical service business actors, namely Rumah Sehat Walet Puti Medan. Tighter competition, changes ... -
Pengaruh Budaya Organisasi Karena Transformasi Digital terhadap Employee Engagement pada Pegawai Perpustakaan Universitas Negeri Medan
(Universitas Sumatera Utara, 2022)Communication is much needed to develop the digital era so library officers can interpret and understand the intent and purpose of the service users. With the best communication, excellent service is achieved. Library ... -
Pengaruh Pemberian Insentif dan Motivasi terhadap Kinerja Karyawan Sales Indihome Pt. Telkom Indonesia Tbk, Kota Pematangsiantar
(Universitas Sumatera Utara, 2022)The success of a company is strongly influenced by the performance of its employees, so the company must improve its performance. Many factors affect employee performance, including incentives and motivation. Incentives ... -
Pengaruh Perceived Ease Of Use dan Perceived Usefulness Terhadap Behavior Intention digital Payment OVO di Kota Pematangsiantar
(Universitas Sumatera Utara, 2022)Technological developments make people to experience all the changes that occu. One of them is technology in payment system. The development of technological systems now makes cashless payments. In Indonesia, the government ... -
Analisis Strategi Pemasaran PT Ilmu Inspirasi Indonesia Dalam Memperluas Pasar di Indonesia
(Universitas Sumatera Utara, 2021)Business development is currently growing rapidly so that it encourages companies to always innovate and be guided to continue to develop in running a company, both in marketing products or retaining customers. the ... -
Pengaruh Pengawasan Kerja dan Penerapan Sikap Kerja 5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) terhadap Produktivitas Kerja Karyawan pada Perkebunan Kelapa Sawit PT Rata Makmur
(Universitas Sumatera Utara, 2022)The decline in production achievement is closely related to employee productivity. There are various factors that influence low productivity, including work supervision and the application of 5S (Seiri, Seiton, Seiso, ... -
Pengaruh Organizational Citizenship Behavior dan Komitmen Afektif terhadap Kesiapan Pegawai Untuk Berubah di Perusahaan Daerah Air Minum Tirtanadi Medan
(Universitas Sumatera Utara, 2022)Changes in digitization at PDAM Tirtanadi Medan as a form of the organization's efforts to overcome the problem of offline services to become online. The importance of employee readiness to change at PDAM Tirtanadi Medan ... -
Pengaruh Nilai Pelanggan dan E-Service Quality terhadap Keputusan Pembelian Produk Jasa Melalui PLN Mobile Pada Pelanggan Listrik Rayon PT.PLN (persero) Unit Layanan Pelanggan Medan Baru
(Universitas Sumatera Utara, 2022)Technological developments in the internet sector make companies have to create online-based services in order to improve service quality and consumer interest in making purchasing decisions. In the decision to purchase ... -
Analisis Pengaruh Diskon dan Promo pada hari Belanja Online Nasional (Harbolnas) terhadap Perilaku Impulse Buying Konsumen Lazada (Studi Kasus pada Masyarakat Kota Medan)
(Universitas Sumatera Utara, 2019)The development of E-commerce in Indonesia was formed to anticipate the needs and desires of consumers who need online shops or retailers. One of the habits of consumers in Indonesia is spontaneous buying habits. For the ... -
Work Motivation dan Work Environment terhadap Employee performance” studi pada PT. Perkebunan Nusantara III unit PKS Aek Torop
(Universitas Sumatera Utara, 2021)During a pandemic that has a negative impact on the current world economic sector, human resource development is an important and crucial thing. The reason is, in the development of human resources there is a personal ... -
Pengaruh Store atmosphere, Harga, dan Electronic word of mouth terhadap kepuasan konsumen di masa pandemic covid-19 (Studi Pada Konsumen Kini Kitchen Medan)
(Universitas Sumatera Utara, 2021)Kini Kitchen that was only opened during the Covid-19 pandemic must design its layout following government rules so that consumers feel safe and comfortable to do dine in. In addition to paying attention to the store ... -
Analisis Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Keputusan Pembelian (Studi Pada Waroeng Steak & Shake Deli tua)
(Universitas Sumatera Utara, 2021)The tight competition in the existing business, especially competition from similar companies, makes this business move faster in terms of attracting consumers. So that businesses that apply the marketing concept need to ... -
Analisis Customer Relationship Management pada Bank Syariah Indonesia Pasca Merger Studi pada BSI KCP Medan Simpang Limun
(Universitas Sumatera Utara, 2021)Facing the current era of globalization, Bank Syariah Indonesia KCP Medan Simpang Limun is required to be ready to face increasingly fierce competition with other companies. One factor that strongly supports the success ... -
Analisis penerapan Aplikasi Dingtalk sebagai Perencanaan dan pengembangan Sumber Daya Manusia Pada Masa Covid-19(Studi Pada PT. World Innovative Telecommunication Regional Rantauprapat
(Universitas Sumatera Utara, 2021)Organizations and technology had an interrelated relationship such as a Management Information System that could process the company's human resources information. Human resource management (Human Resources Management) ... -
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada klinik MS Glow
(Universitas Sumatera Utara, 2021)Along with the development of the era and technology, human needs which basically consist of three basic needs, namely clothing, food and shelter, are currently increasing. Related to this, people no longer only think ... -
Pengamh Stres Kelja dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. Bank Sumut Cabang Stabat
(Universitas Sumatera Utara, 2021)Background in this study is the increase in customer complaints of PT Bank Sumur Stabat Branch regarding services from employees which are felt to be decreasing due to various factors, one of which is the increasing workload ...