Department of Business Administration: Recent submissions
Now showing items 861-880 of 1432
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Pengaruh Pengalaman Kerja dan Prestasi Kerja terhadap Pengembangan Karir Karyawan di Hotel Prima Indah Kota Sibolga Pada Masa Pandemi Covid-19
(Universitas Sumatera Utara, 2021)Working in an organization or company, every leader definitely needs employees who are able to master their field of work. This shows that employees who have work experience and good work performance are needed to ... -
Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pada Pengguna Marketplace Shopee (Studi Pada Pengguna Aplikasi Shopee di Kota Kisaran
(Universitas Sumatera Utara, 2021)The COVID-19 pandemic has This makes many people have to do buying and selling activities digitally. Digital buying and selling activities make potential consumers unable to see the goods they want to buy directly and are ... -
Pengaruh Pemahaman Investasi, Modal Minimal dan Fasilitas Online Trading terhadap Minat Investasi Mahasiswa di Pasar Modal (Studi Kasus pada Mahasiswa Adminstrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2021)The implementation of policies related to the minimum investment capital and the establishment of the "Yuk Nabung Saham" program by the government have an effect on increasing the number of investors in the capital market. ... -
Pengaruh Penggunaan Instagram Ads terhadap Keputusan Pembelian Smartphone (Studi Pada Kembar Ponsel Medan)
(Universitas Sumatera Utara, 2021)The use of smartphones is one of the needs for people in the digital era like today. With just one hand, Smartphones make it easier for us to communicate and get information. Many smartphone companies continue to compete ... -
Analisis Strategi Pelayanan Pada Masa Pandemi Covid-19 di Siantar Hotel
(Universitas Sumatera Utara, 2021)Siantar Hotel is one of the biggest hotels in Pematang Siantar city. Siantar Hotel which focuses on serving its customers who stay in the hotel rooms provided, and also provides a fitness center with facilities including ... -
Analisis Strategi Pengembangan Usaha UMKM Tahu Walik Berkah Mbak Sri dengan Menggunakan Metode Bauran Pemasaran Pada Masa COVID – 19”.
(Universitas Sumatera Utara, 2021)UMKM has an important role in improving the Indonesian economy. But, right now, the world is being hit by a case of the COVID – 19 which has made the Indonesian economy slump, including UMKM business. As a result, many ... -
Inovasi Layanan PT Pos Indonesia dalam Peningkatan Kualitas Pelayanan sebagai Upaya Menjaga Eksistensi di Era Persaingan Global (Studi pada PT Pos Indonesia Kota Medan, 11 Februari 2022))
(Universitas Sumatera Utara, 2021)Indonesia is moving quickly to create the best innovations that are able to attract customers interest to utilize PT Pos Indonesia’s services so that PT Pos Indonesia is capable to become a BUMN which focusing on expedition ... -
Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada Sinar Wahana Tour & Travel
(Universitas Sumatera Utara, 2021)Tourism is an important aspect of a country. At this time, the development of tourism has been growing rapidly, both in terms of service and technology. Along with the development of the world of tourism, a Travel Agency ... -
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Rumah di Bintang Residence Kota Medan
(Universitas Sumatera Utara, 2021)Nowadays people have different perceptions about the meaning of their own homes, they tend to see the function of the home not only to the need for the board alone but turned into their lifestyle. Therefore, the residential ... -
Pengaruh Keluarga dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Merek OPPO (Studi pada Mahasiswa Universitas Sumatera Utara)
(Universitas Sumatera Utara, 2020)Rapid technological developments can facilitate various sectors, one of which is the smartphone industry which is increasingly in demand by consumers because of the increasingly sophisticated features provided on smartphones ... -
Analisis Strategi Promosi dalam Meningkatkan Jumlah Pelanggan di Rumah Terapi Syar’i Muslimah Cabang Sidomukti
(Universitas Sumatera Utara, 2021)As an important aspect of strategic management, promotion is a major factor in stimulating consumer interest and increasing customer loyalty, both in the product and service business units. Promotion holds an important key ... -
Implementasi Pelatihan dan Pengembangan Karyawan Bank Sumut KCP Deli Tua dalam Meningkatkan Kinerja Karyawan pada Masa Pandemi Covid-19
(Universitas Sumatera Utara, 2021)Pandemic Covid-19 had a bad influence on the performance of employees at Bank Sumut KCP Deli Tua. The Covid-19 pandemic has resulted in a decrease in employee performance, resulting in a decrease in the achievement of work ... -
Pengaruh Citra Merek, Harga dan Suasana Toko Terhadap Keputusan Pembelian (Studi pada PT.Kopitree Cita Berkah)
(Universitas Sumatera Utara, 2021)Development in this era of globalization have made the business world faster and the competition tighter, this requires every business actor to be able to take advantage of all the potential and opportunities it has. One ... -
Analisis Pengaruh Harga, Kualitas Produk, Lokasi dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen (Studi pada Toko Crystal Houseware Kecamatan Percut Sei Tuan)
(Universitas Sumatera Utara, 2021)The development of the current economy is also followed by the development of modern shipping places in various big cities in Indonesia, as well as in the city of Medan. Companies that apply the concept of marketing need ... -
Pengaruh Perencanaan Karir dan Pengembangan Diri Terhadap Kinerja Karyawan PT. Pegadaian (Persero) Kantor Wilayah I Medan
(Universitas Sumatera Utara, 2021)The current era is a very real competitive time, especially for companies. The main purpose of the company being established is to provide welfare for stakeholders, namely those who are involved in company activities either ... -
Pengaruh Perceived Usefulness, Perceived Ease of use, dan Trust Terhadap Kepuasan Konsumen (Studi pada Maxim Medan)
(Universitas Sumatera Utara, 2021)Transportation service is needed by the people on daily life. Along with the development of technology and internet users is rapidly increasing then people no longer need to spend time and effort to find public transportation, ... -
Analisis Sistem Rekrutmen dalam Meningkatkan Kinerja Karyawan pada Hotel Debang Resort Silalahi
(Universitas Sumatera Utara, 2021)Recruitment becomes the main role that is very useful to determine the progress of a company or organization. Hotel Debang Resort, which experienced the impact of a decrease in tourist visits, experienced a decrease in ... -
Work Motivation dan Work Environment terhadap Employee performance (Studi pada PT. Perkebunan Nusantara III unit PKS Aek Torop)
(Universitas Sumatera Utara, 2021)During a pandemic that has a negative impact on the current world economic sector, human resource development is an important and crucial thing. The reason is, in the development of human resources there is a personal ... -
Analisis Strategi Bersaing Coffee Shop Menggunakan Skema Business Model Canvas (Studi pada Sasadakopi Roastery)
(Universitas Sumatera Utara, 2021)Every company or organization must have an effective competitive strategy and business model. This business strategy is needed so that the company or organization can face competition in the market. An effective business ... -
Pengaruh Customer Based Brand Equity Terhadap Brand Loyalty Wisatawan Domestik Objek Wisata Bukit Lawang di Kabupaten Langkat Sumatera Utara
(Universitas Sumatera Utara, 2021)The development of the tourism industry causes competition among tourist objects. The competition is carried out to maintain the existence of a name or brand of a tourist attraction. City branding is one way that can be ...