Undergraduate Theses
Undergraduate Theses
Recently added
Now showing items 1-20 of 1432
-
Pengaruh Social Media Marketing, Brand Image, Dan Brand Ambassador Terhadap Ekspektasi Konsumen Produk Erigo Di Kota Binjai
(Universitas Sumatera Utara, 2025)This research is motivated by the increasing use of social media as a promotional tool and the rising consumer expectations toward local brands such as Erigo. Marketing strategies involving social media marketing, brand ... -
Pengaruh Konten Media Sosial Instagram dan Frekuensi Iklan Podcast Terhadap Brand Awareness Pada Produk Teh Botol Sosro di Kota Binjai (Studi Pada Konsumen Produk Teh Botol Sosro di Kota Binjai)
(Universitas Sumatera Utara, 2025)Brand Awareness is the extent to which consumers can recognize and remember a brand. This is an important factor in maintaining the position and competitiveness of ready-to-drink beverage products such as Teh Botol Sosro. ... -
Pengaruh Inovasi Produk dan Product Quality terhadap Peningkatan Loyalitas Konsumen pada Tiny Kitchen Medan
(Universitas Sumatera Utara, 2025)The increasingly tight competition in the culinary business in the current era makes consumer loyalty one of the keys to business sustainability. Tiny Kitchen Medan, a food business specializing in dimsum mentai, cookies, ... -
Pengaruh Digital Marketing dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over di Kota Medan
(Universitas Sumatera Utara, 2025)In the rapidly advancing digital era, the development of information technology has brought significant changes to the business world. One of the most notable impacts of this transformation is the shift in marketing ... -
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN PARTISIPASI TERHADAP PRESTASI KERJA KARYAWAN PADA SEIS CAFE & PUBLIC SPACE DI KOTA MEDAN
(Universitas Sumatera Utara, 2025)Seis Cafe & Public Space di Kota Medan is a business that prioritizes innovation in design and service. Employee work performance is an important aspect in maintaining service quality. This employee's work performance ... -
Pengaruh Storytelling dan Instagram Marketing terhadap Minat Beli Fore Coffee di Medan dengan Brand Awareness sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)The increasing consumption of coffee in Indonesia has led to intense competition among modern coffee brands, such as Fore Coffee, which utilizes Instagram and storytelling as part of its digital communication strategy. ... -
Pengaruh Omni-Channel Marketing dan E-Servicescape terhadap Customer Loyalty Gojek (Studi Pada Pengguna Gojek di Kota Medan)
(Universitas Sumatera Utara, 2025)Advances in information technology and telecommunications in Indonesia have penetrated various levels of society, creating increasingly competitive business competition including in the transportation sector. Gojek as one ... -
Pengaruh Brand Awareness dan Lifestyle Terhadap Minat Beli Produk IQOS di Kota Medan
(Universitas Sumatera Utara, 2025)The tobacco industry in Indonesia is undergoing changes due to increasing health awareness and changing lifestyles, prompting the emergence of alternative products such as IQOS. In Medan City, a shift in consumer preferences ... -
Pengaruh Digital Marketing, Word Of Mouth, dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Pada Konsumen Azarine di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry is a sector that is experiencing rapid growth. Factors influencing the growth are increasing consumer confidence in local brands that offer quality products, affordable prices and ingredients that are ... -
Pengaruh Product Innovation, Product Availability, dan Sustainability Terhadap Keputusan Pembelian Sari Roti di Kota Medan (Studi Pada Konsumen Sari Roti di Kota Medan).
(Universitas Sumatera Utara, 2025)The development of the food industry in Indonesia is currently experiencing rapid growth, driven by economic progress and changes in consumer lifestyles. One sector that has seen significant advancement is the bread industry. ... -
Pengaruh Experiental Marketing dan Brand Trust Terhadap Minat Beli Ulang (Studi Pada Konsumen Sociolla di Medan)
(Universitas Sumatera Utara, 2025)This research is driven by the rapid growth of the beauty industry in Indonesia which is increasingly competitive, where experiential marketing and brand trust are key factors in maintaining customer loyalty. Sociolla, as ... -
Pengaruh Perceived Ease of Use, Perceived Usefulness Terhadap Keputusan Penggunaan OVO Pada Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the finance technology industry has encouraged the growth of digital wallet (e-wallet) usage among the younger generation, particulary generation Z. One of the most popular e-wallet services in Indonesia ... -
Analisis Efektivitas Pemasaran Online dan Offline pada Penjualan Mobil Bekas di Showroom Yuna Mobil Rantau Prapat
(Universitas Sumatera Utara, 2025)Marketing is an important element in the business world, especially in the ever-growing automotive industry. The Yuna Mobil Rantau Prapat showroom faces challenges in determining effective marketing strategies amid fierce ... -
Pengaruh User Generated Content dan Bundling Product Terhadap Keputusan Pembelian Konsumen Pada Produk Glad2Glow di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid development of digital technology has brought significant changes to the beauty industry, along with increasing public awareness of the importance of facial skincare. This condition has opened up opportunities ... -
Pengaruh Perceived Ease Of Use dan E-Service Quality terhadap Loyalitas Pengguna Aplikasi Kopi Kenangan di Kota Medan
(Universitas Sumatera Utara, 2025)The ongoing advancements in technology and digitalization have catalyzed transformations within the business sector, where both production and consumption activities are increasingly oriented towards digital platforms. ... -
Pengaruh Perceived Ease of Use dan Perceived Usefulness Terhadap Kepuasan Pengguna Aplikasi Strava di Kota Medan
(Universitas Sumatera Utara, 2025)This research is motivated by the growing public awareness of the importance of maintaining physical health through regular physical activities such as running, walking, and cycling. Technological advancements have ... -
Pengaruh Omnichannel Marketing, Product Assortment, dan Online Customer Review Terhadap Minat Beli Konsumen Mixue Di Kota Medan
(Universitas Sumatera Utara, 2025)The F&B industry, especially beverages and ice cream, is growing rapidly in Indonesia, including Mixue which has many outlets in Medan City. However, the limited product variety and lack of optimal integration between ... -
Analisis Pengembangan Wisata dan Branding Wisata Terhadap Occupancy
(Universitas Sumatera Utara, 2025)Tourism development is a crucial factor in attracting tourist visits, while tourism branding helps build a positive image and strong destination identity. The research method used is a descriptive qualitative approach, ... -
Pengaruh Price, Product Diversity, Dan Product Quality Terhadap Repurchase Intention Customer Pada Minimarket Indomaret Fresh Di Kota Medan
(Universitas Sumatera Utara, 2025)This Research is motivated by the development of the retail industry, especially Minimarkets, which are currently in demand by the public because of easy access, complete products and convenience. Indomaret Fresh as ... -
Pengaruh Brand Awareness Produk terhadap Daya Ingat Sensorik Konsumen untuk menjadi Brand Loyalty (Studi pada Konsumen Roti’o Bandara Kuala Namu)
(Universitas Sumatera Utara, 2025)Airports, as public spaces with high consumer traffic, demand effective and rapid marketing strategies to capture buyers' attention. In this context, Roti O as a snack brand offers a consumption experience based on brand ...
RSS 1.0