Undergraduate Theses
Undergraduate Theses
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Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Kinerja Karyawan BPR Guna Rakyat
(Universitas Sumatera Utara, 2025)Optimal performance not only increases productivity and operational efficiency, but also contributes to achieving the company's strategic goals. High performing employees are able to make significant contributions through ... -
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pengguna Smartphone Samsung di Kota Medan
(Universitas Sumatera Utara, 2024)In the context of increasingly fierce competition, declining consumer loyalty has become a significant challenge for companies, especially in the smartphone industry. Many new brands offer products with similar features ... -
Pengaruh Employee Engagement dan Work Load terhadap Kinerja Karyawan (Studi pada Divisi K3 di PT. Salim Ivomas Pratama Lubuk Pakam)
(Universitas Sumatera Utara, 2024)Today's business world faces new challenges, companies must have competent human resources and have high performance to achieve success in the organization. One of the factors for achieving company success is influenced ... -
Pengaruh Customer Experience dan Perceived Quality terhadap Minat Pembelian Ulang Transportasi Online Aplikasi Gojek (Studi pada Pengguna Transportasi Online Aplikasi Gojek di Kota Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of customer experience and perceived quality on the repurchase interest of online transportation users of the Gojek application in Medan City. The background of this research is based ... -
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pengguna Iphone (Studi pada Pengguna Iphone di Kota Binjai)
(Universitas Sumatera Utara, 2024)Customer loyalty is a customer's commitment and positive impression of a brand, shop, supplier or service and can be realized through consistent repeat purchases. Customer loyalty is influenced by a positive brand image ... -
Pengaruh Green Marketing dan Brand Image terhadap Minat Beli (Studi pada Konsumen The Body Shop di Kota Medan)
(Universitas Sumatera Utara, 2024)The global cosmetics industry is currently experiencing rapid growth, along with increasing consumer awareness of environmental issues and demand for environmentally friendly products. The Body Shop, as one of the leading ... -
Pengaruh Iklim Psikologis Terhadap Kepuasan Kerja dan Organizational Citizenship Behavior di PT.Toba Pulp Lestari Tbk (Studi pada Sektor Tele)
(Universitas Sumatera Utara, 2025)Employees play an important role in the success of a company in facing business competition in the era of globalization. One way to achieve company success is by providing job satisfaction and fostering an Organizational ... -
Analisis Trust Dan Behavioral Intention Terhadap Actual Use Pembayaran Qris Dana Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology has transformed transaction patterns in society, including the use of digital payment systems in Medan City. QRIS Dana, as one of the leading digital wallets, offers convenient and ... -
Pengaruh Brand Ambassador Dan Brand Trust terhadap Loyalitas Konsumen Suplemen Evolene (Studi pada Binaragawan di New Spirit Gym Kota Medan)
(Universitas Sumatera Utara, 2025)Physical health and fitness are increasingly becoming a top priority among the public, an active lifestyle and awareness of the importance of maintaining health through exercise are driving an increasing interest in ... -
Pengaruh Viral Marketing dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk Skintific (Studi Pada Pengguna Brand Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)Purchase decision is part of consumer behavior. Purchase decision is the action of consumers in making a decision about a product to meet their needs. Consumers will decide to buy a product that meets their needs and ... -
Pengaruh E-WOM dan Social Media Influencer terhadap Brand Awareness pada Brand Cetaphil (Survei pada Konsumen Produk Cetaphil di Kota Medan)
(Universitas Sumatera Utara, 2025)Brand awareness is the level of consumer recognition of a brand and the ability to remember and recognize that brand in various situations. In the current condition where business competition is increasingly fierce, ... -
Pengaruh Social Media Marketing dan Service Quality terhadap Revisit Intention di Uli Beauty Studio
(Universitas Sumatera Utara, 2025)echnological developments and fierce competition in the beauty industry are forcing businesses to utilize social media as an effective marketing tool. Uli Beauty Studio, as one of the beauty salons in Medan City, has used ... -
Pengaruh User Generated Content dan Brand Love terhadap Keputusan Pembelian (Studi pada Konsumen Produk Ms Glow di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia has experienced significant growth, especially after entering the endemic phase. In 2022, the largest market segment in this industry was personal care, with a market value of USD 3.18 ... -
Pengaruh Viral Marketing dan Brand Love terhadap Repurchase Intention pada Konsumen Buttonscarves di Kota Medan
(Universitas Sumatera Utara, 2025)The Muslim fashion industry in Indonesia is becoming increasingly competitive, driving brands to enhance brand awareness and maintain customer loyalty. As one of the leading Muslim fashion brands, Buttonscarves utilizes ... -
Pengaruh Affiliate Marketing dan Product Quality terhadap Purchase Interest pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the digital era has driven changes in the world of commerce, where online marketplaces like Shopee are becoming increasingly popular. Shopee, as one of the most popular marketplaces in Indonesia, ... -
Pengaruh Work-Life Balance Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada BPJS Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumatera Utara, 2025)A decrease in the attendance rate of employees of BPJS Ketenagakerjaan Tanjung Morawa Branch indicates problems in work-life balance and job satisfaction. This imbalance can cause stress, reduce performance, and have a ... -
Pengaruh Flexible Work Arrangement dan Kepuasan Kerja terhadap Kinerja Driver Gojek di Kota Medan
(Universitas Sumatera Utara, 2025)Technology has become an integral part of people's lives, including traveling to a place or receiving food through transportation service providers. One such company is Gojek, which implements a schedule flexibility ... -
Efek Discount Price dan Bonus Pack Produk Terhadap Impulse Buying pada Konsumen dalam Belanja Offline di Transmart Carrefour Jalan Gatot Subroto Kota Medan
(Universitas Sumatera Utara, 2024)The many conveniences available today make consumer behavior also change. Today's modern consumers love everything that is practical, including shopping. The rise of online shopping trends has made the retail industry less ... -
Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Keputusan Penggunaan Aplikasi Gopay di Kota Medan
(Universitas Sumatera Utara, 2024)Many users feel that the perceived ease of use of an application is not optimal, especially for Generation X who need clearer guidance in using application features. On the other hand, there are concerns related to perceived ... -
Pengaruh Korean Brand Ambassador dan Loyalitas Pelanggan Terhadap Keputusan Pembelian pada Pengguna Shopee di Kota Medan
(2024)The emergence of various e-commerce platforms among the Indonesian public is a new alternative that makes shopping easier for the community. One of the e-commerce platforms used by the Indonesian people is Shopee. Seeing ...
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