Browsing Undergraduate Theses by Submit Date
Now showing items 1-20 of 1380
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Analisis Trust Dan Behavioral Intention Terhadap Actual Use Pembayaran Qris Dana Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology has transformed transaction patterns in society, including the use of digital payment systems in Medan City. QRIS Dana, as one of the leading digital wallets, offers convenient and ... -
Pengaruh Brand Ambassador Dan Brand Trust terhadap Loyalitas Konsumen Suplemen Evolene (Studi pada Binaragawan di New Spirit Gym Kota Medan)
(Universitas Sumatera Utara, 2025)Physical health and fitness are increasingly becoming a top priority among the public, an active lifestyle and awareness of the importance of maintaining health through exercise are driving an increasing interest in ... -
Pengaruh Viral Marketing dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk Skintific (Studi Pada Pengguna Brand Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)Purchase decision is part of consumer behavior. Purchase decision is the action of consumers in making a decision about a product to meet their needs. Consumers will decide to buy a product that meets their needs and ... -
Pengaruh Social Media Marketing dan Service Quality terhadap Revisit Intention di Uli Beauty Studio
(Universitas Sumatera Utara, 2025)echnological developments and fierce competition in the beauty industry are forcing businesses to utilize social media as an effective marketing tool. Uli Beauty Studio, as one of the beauty salons in Medan City, has used ... -
Pengaruh E-WOM dan Social Media Influencer terhadap Brand Awareness pada Brand Cetaphil (Survei pada Konsumen Produk Cetaphil di Kota Medan)
(Universitas Sumatera Utara, 2025)Brand awareness is the level of consumer recognition of a brand and the ability to remember and recognize that brand in various situations. In the current condition where business competition is increasingly fierce, ... -
Pengaruh User Generated Content dan Brand Love terhadap Keputusan Pembelian (Studi pada Konsumen Produk Ms Glow di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia has experienced significant growth, especially after entering the endemic phase. In 2022, the largest market segment in this industry was personal care, with a market value of USD 3.18 ... -
Pengaruh Viral Marketing dan Brand Love terhadap Repurchase Intention pada Konsumen Buttonscarves di Kota Medan
(Universitas Sumatera Utara, 2025)The Muslim fashion industry in Indonesia is becoming increasingly competitive, driving brands to enhance brand awareness and maintain customer loyalty. As one of the leading Muslim fashion brands, Buttonscarves utilizes ... -
Pengaruh Affiliate Marketing dan Product Quality terhadap Purchase Interest pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the digital era has driven changes in the world of commerce, where online marketplaces like Shopee are becoming increasingly popular. Shopee, as one of the most popular marketplaces in Indonesia, ... -
Pengaruh Work-Life Balance Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada BPJS Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumatera Utara, 2025)A decrease in the attendance rate of employees of BPJS Ketenagakerjaan Tanjung Morawa Branch indicates problems in work-life balance and job satisfaction. This imbalance can cause stress, reduce performance, and have a ... -
Pengaruh Flexible Work Arrangement dan Kepuasan Kerja terhadap Kinerja Driver Gojek di Kota Medan
(Universitas Sumatera Utara, 2025)Technology has become an integral part of people's lives, including traveling to a place or receiving food through transportation service providers. One such company is Gojek, which implements a schedule flexibility ... -
Efek Discount Price dan Bonus Pack Produk Terhadap Impulse Buying pada Konsumen dalam Belanja Offline di Transmart Carrefour Jalan Gatot Subroto Kota Medan
(Universitas Sumatera Utara, 2024)The many conveniences available today make consumer behavior also change. Today's modern consumers love everything that is practical, including shopping. The rise of online shopping trends has made the retail industry less ... -
Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Keputusan Penggunaan Aplikasi Gopay di Kota Medan
(Universitas Sumatera Utara, 2024)Many users feel that the perceived ease of use of an application is not optimal, especially for Generation X who need clearer guidance in using application features. On the other hand, there are concerns related to perceived ... -
Pengaruh Korean Brand Ambassador dan Loyalitas Pelanggan Terhadap Keputusan Pembelian pada Pengguna Shopee di Kota Medan
(2024)The emergence of various e-commerce platforms among the Indonesian public is a new alternative that makes shopping easier for the community. One of the e-commerce platforms used by the Indonesian people is Shopee. Seeing ... -
Pengaruh Work Discipline dan Organizational Commitment terhadap Kinerja Karyawan (Studi pada Karyawan PT Hobin Nauli Multimedia Sibolga)
(Universitas Sumatera Utara, 2024)Every company essentially needs employees with strong performance, as they significantly contribute to the company’s potential for growth. Two factors that influence employee performance include work discipline and the ... -
Pengaruh Service Quality dan User Experience terhadap Customer Satisfaction pada Maxim (Studi pada Pengguna Maxim di Kota Medan)
(Universitas Sumatera Utara, 2024)Transportation services are a vital support system in society, playing a key role in daily activities. To remain competitive among similar service providers, a transportation service provider must deliver high-quality ... -
Pengaruh Job Insecurity dan Stress Kerja terhadap Turnover Intention Karyawan PT Indah Mandiri Sari
(Universitas Sumatera Utara, 2024)Human resources are a crucial factor in a company's success or failure in achieving its objectives. To achieve its goals, a company must pay attention to and properly manage its employees to ensure that qualified workers ... -
Pengaruh Brand Satisfaction dan Luxury Brand Attachment terhadap Brand Loyalty Marketplace Zalora (Studi pada Konsumen Marketplace Zalora di Kota Medan)
(Universitas Sumatera Utara, 2024)One of the E-Commerce that is currently being discussed is Zalora Indonesia. Now Zalora Indonesia is a marketplace that actively competes in the growing ECommerce market. In this digital ecosystem, Zalora presents various ... -
Pengaruh Social Media Marketing dan Experiental Marketing terhadap Repurchase Intention di Indomaret Point Coffee Medan
(Universitas Sumatera Utara, 2024)Repurchase intention is the behavior expected by the company. Repurchase intention is a way for a business to maintain its life cycle in the market. If consumers have a repurchase interest, then the product remains in the ... -
Pengaruh Brand Ambassador, Viral Marketing, dan Brand Awareness terhadap Keputusan Pembelian Skincare COSRX pada Mahasiswa Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of brand ambassadors, viral marketing, and brand awareness on purchasing decisions for COSRX skincare products among students in the city of Medan. The background to this ... -
Pengaruh Pengembangan Karir dan Pelatihan Kerja terhadap Work Value pada PT Olam Indonesia Cabang Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) play a crucial role in supporting organizational operations, including through career development and work training. PT Olam Indonesia Medan Branch requires quality human resources; however, career ...