Browsing Undergraduate Theses by Issue Date
Now showing items 1-20 of 1387
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Pengaruh Quality Of Work Life dan Motivasi Kerja Terhadap Kepuasan Kerja Karyawan pada PT Huta Bayu Marsada Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)Human resources, particularly employees with high work quality, are a vital element in the success of a company. High work quality can be achieved when employees experience sufficient job satisfaction. At PT Huta Bayu ... -
Pengaruh Flexible Work Arrangement dan Kepuasan Kerja terhadap Kinerja Driver Gojek di Kota Medan
(Universitas Sumatera Utara, 2025)Technology has become an integral part of people's lives, including traveling to a place or receiving food through transportation service providers. One such company is Gojek, which implements a schedule flexibility ... -
Pengaruh Work-Life Balance Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada BPJS Ketenagakerjaan Cabang Tanjung Morawa
(Universitas Sumatera Utara, 2025)A decrease in the attendance rate of employees of BPJS Ketenagakerjaan Tanjung Morawa Branch indicates problems in work-life balance and job satisfaction. This imbalance can cause stress, reduce performance, and have a ... -
Pengaruh Affiliate Marketing dan Product Quality terhadap Purchase Interest pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the digital era has driven changes in the world of commerce, where online marketplaces like Shopee are becoming increasingly popular. Shopee, as one of the most popular marketplaces in Indonesia, ... -
Pengaruh User Generated Content dan Brand Love terhadap Keputusan Pembelian (Studi pada Konsumen Produk Ms Glow di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia has experienced significant growth, especially after entering the endemic phase. In 2022, the largest market segment in this industry was personal care, with a market value of USD 3.18 ... -
Pengaruh Viral Marketing dan Brand Love terhadap Repurchase Intention pada Konsumen Buttonscarves di Kota Medan
(Universitas Sumatera Utara, 2025)The Muslim fashion industry in Indonesia is becoming increasingly competitive, driving brands to enhance brand awareness and maintain customer loyalty. As one of the leading Muslim fashion brands, Buttonscarves utilizes ... -
Pengaruh E-WOM dan Social Media Influencer terhadap Brand Awareness pada Brand Cetaphil (Survei pada Konsumen Produk Cetaphil di Kota Medan)
(Universitas Sumatera Utara, 2025)Brand awareness is the level of consumer recognition of a brand and the ability to remember and recognize that brand in various situations. In the current condition where business competition is increasingly fierce, ... -
Pengaruh Social Media Marketing dan Service Quality terhadap Revisit Intention di Uli Beauty Studio
(Universitas Sumatera Utara, 2025)echnological developments and fierce competition in the beauty industry are forcing businesses to utilize social media as an effective marketing tool. Uli Beauty Studio, as one of the beauty salons in Medan City, has used ... -
Pengaruh Viral Marketing dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk Skintific (Studi Pada Pengguna Brand Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)Purchase decision is part of consumer behavior. Purchase decision is the action of consumers in making a decision about a product to meet their needs. Consumers will decide to buy a product that meets their needs and ... -
Pengaruh Brand Ambassador Dan Brand Trust terhadap Loyalitas Konsumen Suplemen Evolene (Studi pada Binaragawan di New Spirit Gym Kota Medan)
(Universitas Sumatera Utara, 2025)Physical health and fitness are increasingly becoming a top priority among the public, an active lifestyle and awareness of the importance of maintaining health through exercise are driving an increasing interest in ... -
Analisis Trust Dan Behavioral Intention Terhadap Actual Use Pembayaran Qris Dana Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology has transformed transaction patterns in society, including the use of digital payment systems in Medan City. QRIS Dana, as one of the leading digital wallets, offers convenient and ... -
Pengaruh Iklim Psikologis Terhadap Kepuasan Kerja dan Organizational Citizenship Behavior di PT.Toba Pulp Lestari Tbk (Studi pada Sektor Tele)
(Universitas Sumatera Utara, 2025)Employees play an important role in the success of a company in facing business competition in the era of globalization. One way to achieve company success is by providing job satisfaction and fostering an Organizational ... -
Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Kinerja Karyawan BPR Guna Rakyat
(Universitas Sumatera Utara, 2025)Optimal performance not only increases productivity and operational efficiency, but also contributes to achieving the company's strategic goals. High performing employees are able to make significant contributions through ... -
Pengaruh Beban Kerja dan Stres Kerja terhadap Turnover Intention (Studi pada Karyawan Divisi Penjualan PT. Astra International,Tbk – Toyota Auto 2000 Cabang Gatot Subroto Medan)
(Universitas Sumatera Utara, 2024)Turnover intention is an employee's desire to leave the company. Factors that can affect turnover intention such as workload and work stress. The lack of companies in understanding the level of turnover intention can ... -
Pengaruh Program Kesejahteraan dan Komunikasi Organisasi terhadap Semangat Kerja Karyawan (Studi pada PT. Permata Hijau Sawit Medan)
(Universitas Sumatera Utara, 2024)The company will retain employees who have high work morale. This is because employees who have work enthusiasm will contribute and be actively involved in advancing the company. Welfare programs and organizational ... -
Pengaruh Islamic Branding dan Personal Selling terhadap Buying Decision pada Produk HNI-HPAI (Studi pada Konsumen Produk HNI-HPAI di Kota Medan)
(Universitas Sumatera Utara, 2024)Indonesia is a country with the largest Muslim majority population in Southeast Asia, making it a potential market for halal health products. This is supported by the high demand for health products in Indonesia, the ... -
Pengaruh Lingkungan Kerja dan Job Burnout terhadap Produktivitas Kerja Karyawan pada PT. Indojaya Agrinusa Medan
(Universitas Sumatera Utara, 2024)Work Productivity is a measure of the efficiency and effectiveness of an individual in an organization to produce certain outputs or results using a certain amount of effort in a certain period of time. Productivity can ... -
Pengaruh Persepsi Customer Satisfaction dan Kepercayaan Konsumen terhadap Intensitas Minat Menggunakan Layanan Dompet Digital (Shopeepay) pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2024)Advances in digital technology has changed the lifestyle of the people of Medan city. Life people's lives are now highly dependent on smartphones and the internet. This has encouraged the development of financial services ... -
Pengaruh Online Customer Review dan Perceived Risk terhadap Keputusan Pembelian (Studi pada Konsumen Sociolla Kota Medan)
(Universitas Sumatera Utara, 2024)Currently, beauty care has a large sales growth, but in 2022, the number of monthly web visits on Sociolla decreased. This shows that there is a decrease in consumer interest in shopping online at Sociolla. This decline ... -
Analisa Pengaruh Program Kesejahteraan terhadap Semangat Kerja Karyawan pada Kantor Badan Pusat Statistik Medan
(Universitas Sumatera Utara, 2024)In the competitive business world, having a clear vision, mission, and goals is crucial to a company's success. These elements not only provide direction but also help maximize the company's potential. Human resources, as ...