Undergraduate Theses
Undergraduate Theses
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Pengaruh Storytelling Marketing terhadap Brand Image dan Purchase Intention Produk HMNS (Studi pada Followers Instagram HMNS)
(Universitas Sumatera Utara, 2024)The perfume industry in Indonesia has experienced significant growth. This has led to the emergence of many perfume brands in Indonesia. HMNS is one of the perfume companies that has attracted attention in the perfume ... -
Pengaruh Keseimbangan Kehidupan Kerja dan Employee Break Room terhadap Kualitas Kerja Karyawan pada PT Torganda Kandir Medan
(Universitas Sumatera Utara, 2024)A good company is one that strives to enhance the potential of its human resources, as this is the main factor in improving employee work quality. Success in delivering quality and quantity services highly depends on the ... -
Analisis Efektivitas Organisasi dengan Pendekatan Model 7S McKinsey (Studi pada Bank Syariah Indonesia Medan)
(Universitas Sumatera Utara, 2024)Organizational change is an important issue in a company, change provides an opportunity for the organization to improve performance from the previous one. As a merged company, Bank Syariah has made many changes. After the ... -
Pengaruh Stres Kerja dan Locus of Control terhadap Kinerja Karyawan (Studi pada Karyawan PT Bank Tabungan Negara Kantor Cabang Medan)
(Universitas Sumatera Utara, 2024)Employee performance in a company/organization can increase, due to the employee's sense of confidence which influences their environment (locus of control). Locus of control itself is closely related to work stress and ... -
Pengaruh Work Attitude dan Job Satisfaction terhadap Kinerja Pegawai Dinas Pemberdayaan Perempuan dan Perlindungan Anak serta Pengendalian Penduduk dan Keluarga Berencana Kabupaten Deli Serdang
(Universitas Sumatera Utara, 2024)Employees are the key element in achieving the goals desired by a company or institution. These goals can be attained through improved employee performance, which is influenced by work attitude and job satisfaction. At the ... -
Pengaruh Lingkungan Kerja Fisik dan Nonfisik terhadap Produktivitas Kerja Karyawan (Studi pada PT Grahadura Leidong Prima Kabupaten Labuhanbatu Utara)
(Universitas Sumatera Utara, 2024)Employee productivity, as it pertains to Human Resources in a company, is the key to a company's success in facing competition, particularly at PT Grahadura Leidong Prima. Employee productivity will improve when the ... -
Pengaruh Employee Engagement dan Kompensasi sebagai Upaya Peningkatan Kerja (Pada Karyawan PT Bank BRI KCP Helvetia)
(Universitas Sumatera Utara, 2024)Employee performance improvement is the key to a company's success. This improvement is influenced by several factors, two of which are the provision of appropriate job descriptions as part of employee engagement and fair ... -
Pengaruh Kepemimpinan Transformasional dan Emotional Intellegence terhadap Organizational Citizhenship Behavior dengan Dimediasi Kepuasan Kerja pada PT Bank BTN (Persero) Cabang Medan
(Universitas Sumatera Utara, 2024)The purpose of this study was to determine and analyze several things, namely; the effect of transformational leadership on organizational citizenship behavior, the effect of transformational leadership on job satisfaction, ... -
Pengaruh Indirect Compensation dan Work Environment terhadap Employee Performance (Studi pada PKS Aek Torop di Labuhanbatu Selatan)
(Universitas Sumatera Utara, 2024)In a company, the key factor determining the long-term success and health of the company is employee performance. High-quality employees not only complete their tasks well but also contribute to the overall growth and ... -
Hubungan antara Beban Kerja dan Work-Life Balance terhadap Produktivitas Karyawan PT. Pratama Makmur Jaya
(Universitas Sumatera Utara, 2024)Human resource management is one way that can be done to maximize human resources in the productivity of work in an organization or company. Productivity itself is important for a company because it can affect the company's ... -
Pengaruh Fashion Involvement, Brand Credibility & Kualitas Produk terhadap Minat Beli Sepatu Vans di Wilayah Kota Medan
(Universitas Sumatera Utara, 2024)The fashion industry plays a role in creating designs and overseeing the production process of various products, including clothing, jewelry, bags, shoes, and more. One of the fashion sectors, particularly in shoes, that ... -
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Organizational Citizenship Behavior (Studi pada Divisi Sumber Daya Manusia PT Bank Sumut Kantor Pusat Medan)
(Universitas Sumatera Utara, 2024)Human resources are required to have a competitive advantage in an effort to support the continuity of optimal company performance. The behavior that is demanded by the company today is not only in-role behavior or work ... -
Pengaruh Rotasi Kerja dan Career Development terhadap Motivasi Kerja Karyawan Perintis Perkasa Toyota Cabang Adam Malik Medan
(Universitas Sumatera Utara, 2024)Work motivation within an individual or a group of employees, as a key component of human resources, is crucial to a company's success through the performance of these employees. Increasing employee motivation can be ... -
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image terhadap Keputusan Pembelian (Studi pada Konsumen Skintific di Kota Medan)
(Universitas Sumatera Utara, 2024)Strategies that companies can implement in today's digital era to enhance purchasing decisions are through electronic word of mouth and brand image. Electronic word of mouth refers to comments or reviews about products or ... -
Peran Manajemen Sumber Daya Manusia dalam Menciptakan Keunggulan Kompetitif Perusahaan pada Brastagi Supermarket Gatot Subroto Medan
(Universitas Sumatera Utara, 2021)The degree of business competitiveness in the world is currently increasing, particularly since the breakout of COVID-19 has delayed practically all corporate activities, forcing business owners to employ a variety ways ... -
Pelaksanaan Corporate Social Responsibility (CSR) sebagai Upaya dalam Meningkatkan Citra Perusahaan (Studi pada PT. Darmasindo Inti Karet Tebing Tinggi)
(Universitas Sumatera Utara, 2021)Corporate social Responsibility (CSR) is a hot issue already for businesses. One of the advantages of CSR is that it improves the corporate image. One of an organization's most valuable assets is its corporate image. The ... -
Pengaruh Green Marketing dan Customer Value terhadap Repurchase Intention (Studi pada Konsumen Innisfree di Kota Medan)
(Universitas Sumatera Utara, 2024)The global cosmetics industry has experienced rapid growth, with consumers becoming increasingly aware of environmental issues and seeking eco-friendly products. Innisfree, a South Korean cosmetics brand renowned for its ... -
Pengaruh Pelatihan Digital dan Kompetensi Sumber Daya Manusia terhadap Produktivitas Kerja Karyawan pada PT Wilmar Nabati Kota Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) is a very crucial factor in achieving company goals and development. The development and goals of the company can be achieved if the company succeeds in increasing employee productivity, one of which ... -
Pengaruh Destination Image terhadap Kepuasan Wisatawan serta Dampaknya pada Minat Berkunjung Ulang Wisatawan Siosar Kabupaten Karo
(Universitas Sumatera Utara, 2024)Business competition conditions, especially in the field of tourism, are growing very rapidly in the current global era. One of the natural tourist destinations in North Sumatra that is currently busy is Siosar. Siosar is ... -
Pengaruh Work Life Balance dan Motivasi Kerja terhadap Organizational Citizenship Behavior Karyawan PT Bank Sumut Medan Divisi Sumber Daya Manusia
(Universitas Sumatera Utara, 2024)Increasing the productivity of an organization can be achieved through compliance, commitment in the form of loyalty, and participation of employees formed by organizational citizenship behavior (OCB). The successful ...
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