Undergraduate Theses
Undergraduate Theses
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Pengaruh Kualitas Layanan, Fasilitas dan Lokasi Terhadap Keputusan Berkunjung Di Pemandian Air Panas Sidebuk-Debuk (Studi Pada Pemandian Air Panas Karona)
(Universitas Sumatera Utara, 2025)Hot spring tourism has become one of the most popular natural attractions among the public. Pemandian Air Panas Karona in Sidebuk-debuk is one of the frequently visited destinations, yet the number of visitors is influenced ... -
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Produk The Originote di Kota Medan
(Universitas Sumatera Utara, 2025)The global cosmetics industry has experienced rapid growth along with increasing public awareness of the importance of self-care and attention to the quality of beauty products. In this context, The Originote has emerged ... -
Pengaruh Showrooming terhadap Kepuasan Pelanggan dengan Smart Shopping Feeling Sebagai Variabel Intervening di Kota Medan
(Universitas Sumatera Utara, 2025)The growth of e–commerce in Indonesia continues to increase every year, especially after the pandemic which has also affected the growth of e–commerce. This has led to changes in consumer shopping behavior, one of which ... -
Pengaruh Harga dan Network Quality Terhadap Customer Satisfaction (Studi Pada Pengguna Jasa Indosat HiFi di Kota Medan)
(Universitas Sumatera Utara, 2025)In today's digital era, the public's need for fast and stable internet services is increasing. Indosat HiFi as an internet service provider in Medan City needs to maintain service quality in order to maintain customer ... -
Pengaruh Scarcity Marketing dan Potongan Harga terhadap Keputusan Pembelian Produk Pakaian Erigo Store (Studi pada Konsumen Produk Pakaian Erigo Store di Kota Medan)
(Universitas Sumatera Utara, 2025)The increasing public demand for clothing products that follow current trends has led to the growth of various local brands. Erigo is one of the most popular local brands, particularly among the younger generation. To ... -
Pengaruh Relationship Marketing dan E-Servicescape terhadap Loyalitas Pelanggan (Studi pada Pengguna E-Commerce Tokopedia di Kota Medan)
(Universitas Sumatera Utara, 2025)This research is motivated by the increasingly intense competition in the e- commerce industry in Indonesia, including in Medan City, which encourages companies such as Tokopedia to create effective marketing strategies ... -
Peran Pemasaran Media Sosial dan Citra merek Rumah Karya Indonesia Dalam Meningkatkan Daya Tarik Wisata Tao Silalahi, Kabupaten Dairi
(Universitas Sumatera Utara, 2025)The tourism sector is one of the strategic fields that significantly contributes to regional economic development. The growth of tourism in Indonesia encourages each region with natural and cultural potential to optimize ... -
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Uniqlo Sun Plaza di Kota Medan
(Universitas Sumatera Utara, 2025)In an increasingly competitive business world, consumer purchasing decisions are often influenced by emotional factors and perceptions formed by companies, especially in the fashion retail industry. At Uniqlo Sun Plaza ... -
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk MS GLOW di Kota Medan
(Universitas Sumatera Utara, 2025)In an increasingly competitive business environment, effective marketing strategies are key to influencing consumer purchasing decisions. One widely adopted approach by companies is the use of brand ambassadors and ... -
Pengaruh Komitmen Organisasi dan Budaya Kerja Terhadap Kepuasan Kerja Karyawan (Studi Kasus PT. Telkom Indonesia Witel Sumut)
(Universitas Sumatera Utara, 2025)Realizing the importance of human resource management (HR) in achieving organizational goals, companies and leaders need to increase their attention to their employees in an effort to increase organizational commitment. ... -
Analisis Strategi Salary Deduction dalam Meningkatkan Disiplin Kerja Karyawan (Studi Pada ID Express cabang Stabat)
(Universitas Sumatera Utara, 2025)In today's era, all business sectors are increasingly competitive, one of which is in the logistics sector. Logistics is an important sector in the economy because it connects producers and consumers who are far away, and ... -
Pengaruh Social Media Marketing, Brand Image, Dan Brand Ambassador Terhadap Ekspektasi Konsumen Produk Erigo Di Kota Binjai
(Universitas Sumatera Utara, 2025)This research is motivated by the increasing use of social media as a promotional tool and the rising consumer expectations toward local brands such as Erigo. Marketing strategies involving social media marketing, brand ... -
Pengaruh Konten Media Sosial Instagram dan Frekuensi Iklan Podcast Terhadap Brand Awareness Pada Produk Teh Botol Sosro di Kota Binjai (Studi Pada Konsumen Produk Teh Botol Sosro di Kota Binjai)
(Universitas Sumatera Utara, 2025)Brand Awareness is the extent to which consumers can recognize and remember a brand. This is an important factor in maintaining the position and competitiveness of ready-to-drink beverage products such as Teh Botol Sosro. ... -
Pengaruh Inovasi Produk dan Product Quality terhadap Peningkatan Loyalitas Konsumen pada Tiny Kitchen Medan
(Universitas Sumatera Utara, 2025)The increasingly tight competition in the culinary business in the current era makes consumer loyalty one of the keys to business sustainability. Tiny Kitchen Medan, a food business specializing in dimsum mentai, cookies, ... -
Pengaruh Digital Marketing dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over di Kota Medan
(Universitas Sumatera Utara, 2025)In the rapidly advancing digital era, the development of information technology has brought significant changes to the business world. One of the most notable impacts of this transformation is the shift in marketing ... -
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Partisipasi terhadap Prestasi Kerja Karyawan pada Seis Cafe & Public Space di Kota Medan
(Universitas Sumatera Utara, 2025)Seis Cafe & Public Space di Kota Medan is a business that prioritizes innovation in design and service. Employee work performance is an important aspect in maintaining service quality. This employee's work performance ... -
Pengaruh Storytelling dan Instagram Marketing terhadap Minat Beli Fore Coffee di Medan dengan Brand Awareness sebagai Variabel Mediasi
(Universitas Sumatera Utara, 2025)The increasing consumption of coffee in Indonesia has led to intense competition among modern coffee brands, such as Fore Coffee, which utilizes Instagram and storytelling as part of its digital communication strategy. ... -
Pengaruh Omni-Channel Marketing dan E-Servicescape terhadap Customer Loyalty Gojek (Studi Pada Pengguna Gojek di Kota Medan)
(Universitas Sumatera Utara, 2025)Advances in information technology and telecommunications in Indonesia have penetrated various levels of society, creating increasingly competitive business competition including in the transportation sector. Gojek as one ... -
Pengaruh Brand Awareness dan Lifestyle Terhadap Minat Beli Produk IQOS di Kota Medan
(Universitas Sumatera Utara, 2025)The tobacco industry in Indonesia is undergoing changes due to increasing health awareness and changing lifestyles, prompting the emergence of alternative products such as IQOS. In Medan City, a shift in consumer preferences ... -
Pengaruh Digital Marketing, Word Of Mouth, dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Pada Konsumen Azarine di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry is a sector that is experiencing rapid growth. Factors influencing the growth are increasing consumer confidence in local brands that offer quality products, affordable prices and ingredients that are ...
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