Undergraduate Theses
Undergraduate Theses
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Pengaruh Work Discipline dan Organizational Commitment terhadap Kinerja Karyawan (Studi pada Karyawan PT Hobin Nauli Multimedia Sibolga)
(Universitas Sumatera Utara, 2024)Every company essentially needs employees with strong performance, as they significantly contribute to the company’s potential for growth. Two factors that influence employee performance include work discipline and the ... -
Pengaruh Service Quality dan User Experience terhadap Customer Satisfaction pada Maxim (Studi pada Pengguna Maxim di Kota Medan)
(Universitas Sumatera Utara, 2024)Transportation services are a vital support system in society, playing a key role in daily activities. To remain competitive among similar service providers, a transportation service provider must deliver high-quality ... -
Pengaruh Job Insecurity dan Stress Kerja terhadap Turnover Intention Karyawan PT Indah Mandiri Sari
(Universitas Sumatera Utara, 2024)Human resources are a crucial factor in a company's success or failure in achieving its objectives. To achieve its goals, a company must pay attention to and properly manage its employees to ensure that qualified workers ... -
Pengaruh Brand Satisfaction dan Luxury Brand Attachment terhadap Brand Loyalty Marketplace Zalora (Studi pada Konsumen Marketplace Zalora di Kota Medan)
(Universitas Sumatera Utara, 2024)One of the E-Commerce that is currently being discussed is Zalora Indonesia. Now Zalora Indonesia is a marketplace that actively competes in the growing ECommerce market. In this digital ecosystem, Zalora presents various ... -
Pengaruh Social Media Marketing dan Experiental Marketing terhadap Repurchase Intention di Indomaret Point Coffee Medan
(Universitas Sumatera Utara, 2024)Repurchase intention is the behavior expected by the company. Repurchase intention is a way for a business to maintain its life cycle in the market. If consumers have a repurchase interest, then the product remains in the ... -
Pengaruh Brand Ambassador, Viral Marketing, dan Brand Awareness terhadap Keputusan Pembelian Skincare COSRX pada Mahasiswa Kota Medan
(Universitas Sumatera Utara, 2024)This research aims to analyze the influence of brand ambassadors, viral marketing, and brand awareness on purchasing decisions for COSRX skincare products among students in the city of Medan. The background to this ... -
Pengaruh Pengembangan Karir dan Pelatihan Kerja terhadap Work Value pada PT Olam Indonesia Cabang Medan
(Universitas Sumatera Utara, 2024)Human resources (HR) play a crucial role in supporting organizational operations, including through career development and work training. PT Olam Indonesia Medan Branch requires quality human resources; however, career ... -
Pengaruh Viral Marketing, Flash Sale, dan Shopee Pay Later terhadap Pembelian Impulsif pada Mahasiswa di Kota Medan
(Universitas Sumatera Utara, 2024)Advances in digital technology have changed people's shopping patterns, including students in Medan. Shopee as one of the leading e-commerce platforms offers features such as viral marketing, flash sales, and Shopee ... -
Pengaruh Online Customer Review dan Rating terhadap Minat Beli Produk pada Layanan Aplikasi Shopee (Studi pada Pengguna Aplikasi Shopee di Kota Medan)
(Universitas Sumatera Utara, 2024)When shopping online, consumers often find it difficult to assess whether the product is what they want or so that it affects consumer buying interest. Therefore, consumers try to obtain information through reviews and ... -
Pengaruh Perencanaan Karir Dan Pengembangan Karir Terhadap Kinerja Karyawan Pada PT Adira Finance Cabang OCBC Medan
(Universitas Sumatera Utara, 2024)Career planning and career development are important aspects in human resource management that significantly affect employee performance. In the context of a company, both play a role in shaping the direction and ... -
Pengaruh Quality Of Work Life dan Motivasi Kerja Terhadap Kepuasan Kerja Karyawan pada PT Huta Bayu Marsada Kabupaten Simalungun
(Universitas Sumatera Utara, 2025)Human resources, particularly employees with high work quality, are a vital element in the success of a company. High work quality can be achieved when employees experience sufficient job satisfaction. At PT Huta Bayu ... -
Pengaruh Work Life Balance dan Stres Kerja Terhadap Turnover Intention pada Bank Sumut Kota Medan
(Universitas Sumatera Utara, 2024)The banking business in Indonesia, particularly in Medan City, has experienced rapid development in recent decades. However, the banking industry in this city also faces significant challenges in managing its workforce. ... -
Pengaruh Authentic Leadership dan Self Actualization terhadap Kinerja Karyawan (Studi pada Karyawan PT POS Pematangsiantar)
(Universitas Sumatera Utara, 2024)Human resources are a key factor in achieving a company's goals effectively and efficiently, making them an essential component for organizational success, regardless of whether the organization is large or small. Even ... -
Pengaruh Transformational Leadership dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi PT. BPR NBP 33 Kantor Pusat Batang Kuis)
(Universitas Sumatera Utara, 2024)Human resources are a determining factor in achieving a company’s goals effectively and efficiently, making them a vital part of organizational success. This is true for both large and small companies, even those equipped ... -
Pengaruh Kepuasan Kerja dan Organizational Justice terhadap Organizational Citizenship Behavior (OCB) (Studi Kasus pada PT. Quantum Nusatama Medan)
(Universitas Sumatera Utara, 2024)Organizational Citizenship Behavior (OCB) refers to voluntary actions where employees perform tasks beyond what is expected or required. OCB can be influenced by job satisfaction and organizational justice. When employees ... -
Pengaruh Customers Knowledge, Customers Experience, dan Customers Satisfaction terhadap Repurchase Intention Produk Liquid Vape (Studi pada Pengguna Vape di Kota Medan)
(Universitas Sumatera Utara, 2024)The increasing use of liquid vape products in Medan City has created a large and competitive market. With numerous brands and variants available, it is crucial for producers to understand the factors influencing consumer ... -
Peran Pemimpin dan Lingkungan Kerja dalam Meningkatkan Kerjasama Tim Perusahaan pada Bengkel Mercedes-Benz A8 Garage Medan
(Universitas Sumatera Utara, 2024)A leader is a figure who can direct other people to work well so that company goals can be achieved. It is important for a leader to have the ability to interact with his subordinates, such as the ability to tell his ... -
Pengaruh Job Insecurity, Stress Kerja, dan Lingkungan Kerja terhadap Turnover Intention (Studi pada Karyawan PT Bank Syariah Indonesia KC Padangsidimpuan)
(Universitas Sumatera Utara, 2024)Human resources play crucial roles in advancing companies, especially in bankings like Bank Syariah Indonesia (BSI) Padangsidempuan. Company needs to pay attention employees’ conditions, particularly regarding career ... -
Pengaruh Kecerdasan Emosi dan Kepuasan Kerja terhadap Komitmen Organisasional pada Karyawan Generasi Z di Perusahaan Startup di Kota Medan
(Universitas Sumatera Utara, 2024)Employees are the key to a company in facing increasingly fierce business competition, especially for startup companies, which are newly established. One way for a startup to survive is by having employees who are highly ... -
Pengaruh Kepemimpinan Situasional, Motivasi Kerja, dan Kepuasan Kerja terhadap Kinerja Karyawan (Studi pada Kantor Sentral PT Perkebunan Nusantara IV Regional II Unit Kebun Marihat)
(Universitas Sumatera Utara, 2024)The development of a company greatly depends on the performance of the human resources within the company. Situational leadership possessed by the company leaders, along with the motivation and job satisfaction of the ...
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