Undergraduate Theses
Undergraduate Theses
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Pengaruh Country of Origin dan Label Halal Terhadap Minat Beli Ulang Konsumen Muslim Pada Produk Mi Instan Impor Merek Samyang (Studi Pada Konsumen Muslim Mi Samyang di Kota Medan)
(Universitas Sumatera Utara, 2025)The dominance of local products has made the instant noodle industry in Indonesia increasingly competitive. This encourages imported products such as Samyang noodles to continue to innovate in attracting consumer interest. ... -
Pengaruh Instagram Ads dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Konsumen Produk Kahf di Kota Medan (Studi Pada Mahasiswa di Universitas Kota Medan)
(Universitas Sumatera Utara, 2025)The male personal care industry in Indonesia is experiencing significant growth in line with increased consumer awareness regarding appearance and skin health, particularly among the younger generation. Kahf, as a local ... -
Pengaruh Conformity Consumption Behavior dan Atribut Produk terhadap Keputusan Pembelian Produk Fashion Pakaian Wanita Merek Colorbox (Studi pada Generasi Z di Kota Medan)
(Universitas Sumatera Utara, 2025)The rapid development of fashion trends in the digital era has made generation Z increasingly selective in choosing fashion products. Fashion is no longer just a basic need; it has become a part of lifestyle and a means ... -
Pengaruh Customer Rating, Live Streaming Selling, dan Customer Review Terhadap Impulsive Buying Pembelian Skincare The Originote pada E-Commerce Shopee (Studi pada Mahasiswi PTN di Kota Medan)
(Universitas Sumatera Utara, 2025)The emergence of numerous e-commerce platforms has made it easier for consumers to make unplanned purchases. Features such as customer ratings, live streaming selling, and customer reviews are capable of influencing ... -
Pengaruh Variety Seeking dan Word of Mouth terhadap Brand Switching Produk Kosmetik (Survei pada Remaja Pengguna Kosmetik di Kota Medan)
(Universitas Sumatera Utara, 2025)The cosmetic industry has grown rapidly, especially among teenagers who tend to follow trends and are open to product variations. In Medan City, brand switching is a common phenomenon driven by variety seeking and word of ... -
Pengaruh Service Quality dan Product Quality Terhadap Loyalitas Pelanggan Kopi Kenangan (Studi pada Pelanggan Kopi Kenangan di Kota Binjai)
(Universitas Sumatera Utara, 2025)The coffee industry in Indonesia is growing rapidly, supported by lifestyle changes and increasing coffee consumption trends. Kopi Kenangan as one of the most popular brands faces challenges in maintaining customer ... -
Pengaruh Servicescape dan Brand Image Terhadap Customer Satisfaction pada Fore Coffee di Kota Medan
(Universitas Sumatera Utara, 2025)The coffee industry in Indonesia has shown rapid growth in line with the increasing public interest in coffee-based beverages, both as a lifestyle and daily necessity. Fore Coffee, as one of a local coffee brand, takes ... -
Pengaruh Customer Experience dan Promosi Penjualan Terhadap Repurchase Intention (Studi pada Konsumen Nivea Men di Kota Medan)
(Universitas Sumatera Utara, 2025)The men's skincare industry in Indonesia continues to grow along with increasing consumer awareness of the importance of self-care. In the face of increasing competition, customer experience and sales promotion are important ... -
Pengaruh Fear of Missing Out dan Citra Perusahaan Terhadap Keputusan Investasi Saham Oleh Generasi Z di Kota Medan
(Universitas Sumatera Utara, 2025)Stock investment in Indonesia has seen significant growth, particularly among Generation Z. Generation Z is the largest demographic group active on social media and is highly susceptible to Fear of Missing Out (FoMO) ... -
Pengaruh Brand Image, Product Quality dan Price terhadap Loyalitas Konsumen pada Sepatu Olahraga (Studi pada Atlet Basket di Kota Medan)
(Universitas Sumatera Utara, 2025)The sports industry, particularly basketball, is rapidly growing in Indonesia, with athletes requiring footwear that supports both performance and comfort. The decision to choose sports shoes is influenced by brand image, ... -
Pengaruh Luxury Brand dan Perceived Value terhadap Brand Attachment Mahasiswa Pengguna Iphone di Kota Medan
(Universitas Sumatera Utara, 2025)The rapid development of digital technology has led to an increase in smartphone usage among students, with the iPhone emerging as a dominant brand in the luxury category. iPhone is not only chosen for its technological ... -
Pengaruh Electronic Word Of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Studi Pada Konsumen Irian Supermarket Setia Budi Medan)
(Universitas Sumatera Utara, 2025)The retail industry in Indonesia continues to grow in line with increasing competition in the era of globalization and technological advancement. In the face of these conditions, retail companies are required to implement ... -
Pengaruh Variasi Produk dan Store Atmosphere Terhadap Kunjungan Kembali Konsumen Kilat Kuphi Jalan Garuda Kota Medan
(Universitas Sumatera Utara, 2025)The culinary industry in Indonesia, especially in Medan City, is experiencing rapid growth along with the changing lifestyle of people who prioritize convenience and diversity in the dining experience. One form of adaptation ... -
Pengaruh Brand Image dan Online Customer Review Terhadap Keputusan Pembelian Produk Skintific (Studi pada Konsumen Produk Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)The skincare industry in Indonesia is growing rapidly along with increasing skincare awareness. Skintific, as a leading brand, faces fierce competition, and the main problem is the factors that influence consumer purchasing ... -
Pengaruh Omnichannel Marketing dan Product Assortment terhadap Minat Beli Konsumen Evolene (Studi pada Konsumen Evolene di Kota Medan)
(Universitas Sumatera Utara, 2025)Public awareness of the importance of a healthy lifestyle has driven an increase in sports activities and the consumption of fitness supplements. Evolene emerged as the best-selling supplement brand on Indonesian ... -
Pengaruh Augmented Reality Virtual Try On dan Electronic Word of Mouth Terhadap Keputusan Pembelian Lip Product Maybelline (Studi Pada Mahasiswa Universitas Negeri di Kota Medan)
(Universitas Sumatera Utara, 2025)The development of digital technology has changed the way consumers interact with products, including in the cosmetics industry. eatures such as Augmented Reality Virtual Try On are now widely used to create interactive ... -
Pengaruh Brand Local dan Kualitas Produk Terhadap Loyalitas Pelanggan Sumatra Roastery (Studi Pada Pelanggan Sumatra Roastery di Kota Medan)
(Universitas Sumatera Utara, 2025)In today’s digital era, Indonesia has entered a dynamic coffee industry revolution. To achieve success in the business world, entrepreneurs must be able to build a strong local brand in the hearts of consumers. Where ... -
Pengaruh Viral Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk KULA di TikTok Shop (Studi Pada Generasi Z di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia is experiencing significant growth, particularly in the lip product segment. One of the emerging local brands, KULA, leverages the TikTok Shop platform to market its products. KULA adopts ... -
Pengaruh Digital Marketing dan Word of Mouth terhadap Keputusan Berkunjung (Studi pada Pabrik Susu Berastagi)
(Universitas Sumatera Utara, 2025)Tourists' decisions to visit a destination are an important element in the development of the tourism industry. Nature-based tourism is now increasingly in demand and is the main choice for people who want to go on ... -
Pengaruh Integrated Marketing Communication (IMC) dan Service Quality terhadap Kepuasan Nasabah Bank Syariah Indonesia Cabang Setiabudi Kota Medan
(Universitas Sumatera Utara, 2025)Customer satisfaction is one of the important factors in the sustainability and growth of banking institutions, including Islamic banks. In today's digital era, banks are required not only to provide financial services in ...
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