Undergraduate Theses
Undergraduate Theses
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Pengaruh Electronic Word of Mouth (E-WOM), Harga dan Lokasi terhadap Minat Beli Konsumen (Studi pada Toko Awan Pancake Strawberry Berastagi)
(Universitas Sumatera Utara, 2022)This research has a background related to the phenomenon of the culinary industry which continues to grow in Berastagi with various types of preparations and existing natural resources. These natural resources are an ... -
Pengaruh Digital Marketing dan Word of Mouth terhadap Keputusan Berkunjung (Studi pada Air Terjun Sikulikap)
(Universitas Sumatera Utara, 2023)The decision to visit tourists is an important factor in tourism development. Nowadays, nature tourism is often the goal of people when they want to travel. To increase visiting decisions, tourist attraction managers can ... -
Pengaruh Beban Kerja dan Stres Kerja terhadap Turnover Intention (Studi pada Karyawan Divisi Penjualan PT. Astra International,Tbk – Toyota Auto 2000 Cabang Gatot Subroto Medan)
(Universitas Sumatera Utara, 2024)Turnover intention is an employee's desire to leave the company. Factors that can affect turnover intention such as workload and work stress. The lack of companies in understanding the level of turnover intention can ... -
Pengaruh Discount dan Store Atmosphere terhadap Impulse Buying pada Konsumen Uniqlo di Kota Medan
(Universitas Sumatera Utara, 2023)Impulse buying is the act of buyers to make desired but unnecessary transactions without prior planning. Uniqlo must understand the phenomenon and study the factors that cause it so that it can maximize it, to attract ... -
Pengaruh Kompensasi dan Job Embeddedness terhadap Turnover Intention pada Karyawan (Studi pada PT.Bank Rakyat Indonesia Cabang Iskandar Muda Medan)
(Universitas Sumatera Utara, 2023)Turnover intention is one of the problems that arises among employees in a company. Turnover intention is a form of behavior carried out by employees as a result of the company's failure to manage its human resources. There ... -
Pengaruh Bauran Pemasaran terhadap Kualitas Layanan dengan Keputusan Konsumen Memiliki Kartu Kredit sebagai Variabel Moderating (Studi pada Konsumen Bank BRI Kota Medan)
(Universitas Sumatera Utara, 2023)The Marketing Mix is marketing elements that are interrelated, mixed and used by consumers appropriately so that the company can reach the target market effectively and satisfy the needs and desires of these consumers. ... -
Pengaruh Financial Knowledge dan Internal Locus of Control terhadap Personal Financial Management Behaviour Mahasiswa (Studi pada Mahasiswa/i di Kota Medan)
(Universitas Sumatera Utara, 2023)Students are a part of society that is involved in the use finance to be used for daily consumption levels. The consumptive and instantaneous lifestyle make students often spend money to buy anything they don't really need. ... -
Pengaruh Harga, Fasilitas, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi pada Pengguna Jasa Bioskop Cinema XXI di Centre Point Kota Medan)
(Universitas Sumatera Utara, 2023)Watching movies is an alternative entertainment that is often chosen when feeling tired or bored with all the routines and ways to relieve stress from daily work. Among the many companies providing cinema services, it is ... -
Pengaruh Price Discount, Bonus Pack dan In-Store Display terhadap Impulse Buying pada Konsumen Indomaret Kota Medan
(Universitas Sumatera Utara, 2023)Competition in the retail business today is very tight. Currently, most Indonesian people like promotional activities that provide direct benefits to consumers, especially promotional activities in stores. Some of the ... -
Pengaruh Kepemimpinan Transaksional, Motivasi Kerja, dan Employee Engagement terhadap Kepuasan Kerja Karyawan (Studi pada Happy Day Organizer)
(Universitas Sumatera Utara, 2023)At present, many people choose a practical life in supporting their life activities. One of the needs for community lifestyle matters in helping make the desired event without the need to think about all the needs needed, ... -
Pengaruh Gaya Kepemimpinan, Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Bank SUMUT Cabang USU
(Universitas Sumatera Utara, 2023)Human resources are the main assets in the operation of every company. Therefore, it is necessary to provide maximum attention to employees. The background of this research arises from various factors that affect employee ... -
Pengaruh Perceived Organizational Support dan Komunikasi Interpersonal terhadap Kinerja Karyawan (Studi pada PERUMDA Tirta Terubuk Kabupaten Bengkalis)
(Universitas Sumatera Utara, 2023)Human resources are a factor that plays a major role in maintaining the sustainability of a company. For this reason, companies need to optimize support for employees so that employees have the perception that the company ... -
Pengaruh Brand Reputation dan Brand Image terhadap Brand Loyalty Apple (Studi pada Konsumen Brand Apple di Kota Medan)
(Universitas Sumatera Utara, 2023)In an era of globalization like today, a company is required to have an identity that can represent its vision and mission, this identity can be called branding. Branding is one of the most influential strategies in ... -
Pengaruh Viral Marketing di Tiktok dan Harga Tiket terhadap Keputusan Berkunjung Wisatawan ke Istana Maimun di Kota Medan
(Universitas Sumatera Utara, 2023)Tourism has become a socio-economic activity, and also on a large scale the industry has produced economic growth. This growth can be seen from tourism activities that involve transportation and accommodation economically ... -
Pengaruh Kepemimpinan Transformasional dan Motivasi Kerja terhadap Kinerja Karyawan pada Perusahaan Umum Daerah (PERUMDA) Air Minum Tirtauli Kota Pematang Siantar
(Universitas Sumatera Utara, 2023)Increasingly competitive competition makes companies must be able to increase their competitiveness to maintain the survival of the company. One of the efforts that can be made is to improve employee performance. The success ... -
Pengaruh Online Customer Review, Harga dan Online Customer Ratting terhadap Keputusan Pembelian melalui Tokopedia (Studi pada Konsumen Toko Online Ventela Store Official di Kota Medan)
(Universitas Sumatera Utara, 2023)In increasing sales of certain products in a business or business, of course, you must pay attention to several things that influence buying decisions from consumers. The things that must be considered by business people ... -
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Scarlett pada Masyarakat di Kota Medan
(Universitas Sumatera Utara, 2023)The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which ... -
Efektivitas Penerapan Digital Marketing dalam Upaya Meningkatkan Pendapatan UMKM Kuliner di Lubuk Pakam
(Universitas Sumatera Utara, 2023)The implementation of digital marketing has become an integral part of marketing and promotion strategies for micro, small, and medium-sized enterprises (MSMEs). The purpose of digital marketing implementation is to leverage ... -
Pengaruh Financial Knowledge dan Internal Locus Of Control terhadap Personal Financial Management Behavior ( Studi Pada Pelaku UMKM di Jalan STM Kota Medan )
(Universitas Sumatera Utara, 2023)The growth of young entrepreneurs in Indonesia has experienced a significant reminder with the demand to be able to survive and develop for the continuity of entrepreneurship. The existence of small, micro and medium ... -
Pengaruh Penggunaan Teknologi Informasi dan Pengembangan SDM terhadap Kinerja Karyawan pada CV. Prenada Media Group Medan
(Universitas Sumatera Utara, 2023)The use of information technology, access to the company's business processes can be done quickly so that it is easier and more accurate in the end the goals of the organization are achieved. In this case HR development ...
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