Undergraduate Theses
Undergraduate Theses
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Pengaruh Shopping Lifestyle, Online Customer Review dan Price Discount terhadap Impulse Buying (Studi pada Pengguna Tiktok di Kota Medan)
(Universitas Sumatera Utara, 2023)Internet technology is currently experiencing rapid development. The human need to access something can now be made easier by searching for internet based information. This situation is in accordance with the human desire ... -
Pengaruh Transformasional Leadership dan Compensation terhadap Turnover Intention Karyawan (Studi pada Karywan Bagian SDM PT Bank Rakyat Indonesia Kantor Cabang Medan)
(Universitas Sumatera Utara, 2023)Turnover intention is an employee's tendency to leave the company, and turnover in the company can have negative consequences. One important factor in reducing turnover rates is transformational leadership and compensation. ... -
Pengaruh Self-Efficacy dan Tolerance For Risk Terhadap Minat Entreprenership Mahasiswa di Kota Medan
(2023)Self-efficacy and tolerance for risk are important factors that influence students' interest in entrepreneurship. Individuals with high self-efficacy will also have a high intention to advance themselves through entrepreneurship. ... -
Pengaruh Social Media Marketing, Brand Image, dan Brand Awareness Terhadap Keputusan Pembelian Scarlett Whitening
(Universitas Sumatera Utara, 2023)In the midst of increasing competition in the beauty and skin care business, businesses engaged in this field are required to continue to improve their marketing performance in order to continue to compete and increase ... -
Pengaruh Store Image dan Store Atmosphere terhadap Impulse Buying pada Konsumen Metro Pasar Swalayan Medan (Studi pada Konsumen Metro Pasar Swalayan Medan)
(Universitas Sumatera Utara, 2023)The current era of globalization and technological development has led to in creasingly fierce competition in the business industry. companies are competing to gain market share. Of course, a special strategy is needed to ... -
Implementasi Budaya Organisasi BUMN “Akhlak” dalam Meningkatkan Kinerja Karyawan di PT. Surveyor Indonesia (Persero) Cabang Medan
(Universitas Sumatera Utara, 2023)Organizational culture as a pattern of basic assumptions in the form of values, attitudes and behaviors that are applied to employees in a company to influence the behavior, thoughts, speech, and daily performance of ... -
Pengaruh Gaya Kepemimpinan Otokratis, Loyalitas dan Pelatihan Terhadap Kinerja Karyawan (Studi pada Restoran Mie Aceh Titi Bobrok)
(Universitas Sumatera Utara, 2023)On industrialization era at this time, requires every business person to be able to compete strictly to expand their market share. The level of success of a company can be measured through the performance given by employees ... -
Pengaruh Human Capital dan Budaya Organisasi terhadap Kinerja Karyawan di PT. Hutahaean Pabrik Tapioka (Studi pada PT. Hutahaean Pabrik Tapioka di Desa Pintu Bosi Kecamatan Laguboti)
(Universitas Sumatera Utara, 2023)Employee performance is said to be good if the work results obtained are higher than work standards. Performance conditions of PT. Hutahaean Tapioka Factory Pintu Bosi Village, Laguboti Distric has not shown superior ... -
Pengaruh Etos Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan Pada PT. BTN (Persero) Kantor Cabang Medan
(Universitas Sumatera Utara, 2023)In the current era of globalization, there is intense competition in the banking world. So it requires employees who can compete, which is one of the factors that affect the success of a company in achieving its goals. ... -
Pengaruh Self Service Technology dan Perceived Enjoyment terhadap Minat Menggunakan Ulang Self-Ordering Kiosk (Studi Pada Pelanggan Gen-Z Mcdonald’s di Kota Medan)
(Universitas Sumatera Utara, 2023)Technological developments in the food and beverage industry sector spurred by the Covid-19 pandemic have been presented by McDonalds. The importance of self-ordering kiosks as an effort by McDonalds to break down the ... -
Analisis Human Capital Management Menggunakan Practice-Based Approach untuk Pengembangan Bisnis pada PT. Grab Teknologi Indonesia Cabang Medan (Studi pada Karyawan PT. Grab Teknologi Indonesia Cabang Medan)
(Universitas Sumatera Utara, 2023)Human Capital Management is a concept of human resources which explains that humans in an organization are very important assets with all the capabilities they have to contribute to business development in the company. ... -
Pengaruh Hard Skill, Soft Skill dan Pengalaman Kerja terhadap Kinerja Karyawan (Studi pada Toko The Athlete’s Foot SUN Plaza dan Delipark Medan)
(Universitas Sumatera Utara, 2023)In the current era of globalitation, every company is required to be ready to face thistype of competition in the business world and companie must be able to improve performance, one of which is employee performance. ... -
Pengaruh Knowledge Sharing terhadap Kinerja Karyawan (Studi pada PT Angkasa Pura II Bandara Internasional Kualanamu)
(Universitas Sumatera Utara, 2023)In the current era of disruption, the organization is a dynamic entity in an ever-changing world that seeks to fulfill its mission through short, medium and long term programs and objectives. Amid the Covid-19 Pandemic ... -
Pengaruh Harga dan E-Service Quality terhadap Kepuasan Pelanggan Traveloka (Studi pada Konsumen Traveloka di Kota Medan)
(Universitas Sumatera Utara, 2023)The success of a company is influenced by how the company provides satisfaction to its customers. If customers are satisfied, then consumers will tend to be loyal and invite others to use the products and services of ... -
Peran Pondok Pesantren dalam Meningkatkan Jiwa Kewirausahaan Santri (Studi Pada Pondok Pesantren Ar-Raudhatul Hasanah Medan)
(Universitas Sumatera Utara, 2023)The low interest in entrepreneurship is still a concern in various circles, as a result it has not been able to support economic prosperity in Indonesia. Growing interest in entrepreneurship from an early age is a ... -
Pengaruh Iklim Organisasi, Budaya Organisasi dan Lingkungan Kerja terhadap Produktivitas Karyawan (Studi Pada PT Perkebunan Nusantara III Bagian Operasional SDM Medan)
(Universitas Sumatera Utara, 2023)Currently, palm oil companies are one of the contributors to the country's foreign exchange earnings and are also the main cog in the business world. Plantations play a very important role in the development and economic ... -
Pengaruh Green Marketing dan Brand Awareness terhadap Loyalitas Konsumen (Studi pada Konsumen The Body Shop di Kota Medan)
(Universitas Sumatera Utara, 2023)The environmental crisis that has worsened to the detriment of society has made business owners implement green marketing, green marketing is a business activity that is run with an environmentally friendly concept. Green ... -
Pengaruh Motivasi, Budaya Organisasi dan Turnover Intention terhadap Produktivitas Kerja Karyawan (Studi pada Karyawan PT Bank Sumut Kantor Pusat Medan Divisi Sumber Daya Manusia)
(Universitas Sumatera Utara, 2023)Human resource management is an important basis in the world of work to obtain employees who have superior value and high productivity. The decrease in productivity is caused by lack of motivation and organizational culture ... -
Pengaruh Harga, Lokasi dan Digital Marketing terhadap Keputusan Pembelian pada Pelanggan Cafe In Out
(Universitas Sumatera Utara, 2023)In the development of the current era of globalization, it causes increasingly dynamic technological developments, this makes consumers able to quickly find out information about the existence of a product. Business actors ... -
Pengaruh Self Efficacy, Kepuasan Kerja dan Perceived Organizational Support terhadap Kinerja Karyawan (Studi Kasus Divisi Business, Government dan Enterprise Services PT Telkom Witel Medan)
(Universitas Sumatera Utara, 2023)The development of globalization makes many companies compete for the market share. Companies improve each other to have readiness to survive in change supported by the readiness of their employees. In this case, the ...
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