Undergraduate Theses
Undergraduate Theses
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Pengaruh Servicescape dan Product Quality Terhadap Repurchase Intention Pada Konsumen Waroeng Steak and Shake Cabang SM Raja Medan
(Universitas Sumatera Utara, 2025)The culinary industry in Indonesia shows rapid growth along with the increasing public demand for nutritious food, such as meat. Steak is one of the meat dishes that is quite popular with the public and Waroeng Steak and ... -
Pengaruh Scarcity Marketing Dan Hedonic Shopping Motivation Terhadap Impulse Buying pada Pembelian Merchandise K-Pop di Weverse Shop (Studi pada Penggemar Seventeen di Aplikasi X)
(Universitas Sumatera Utara, 2025)The growing Korean Wave phenomenon has made the K-Pop industry increasingly popular globally, including in Indonesia. One form of fan participation is buying official merchandise which is often released on a limited basis. ... -
Pengaruh Lifestyle Dan Kemudahan Transaksi Shopee Paylater Terhadap Keputusan Pembelian (Studi Pada Pengguna Shopee di Kota Medan)
(Universitas Sumatera Utara, 2025)The purchasing decisions of university students using Shopee PayLater in Medan City are influenced by lifestyle and transaction convenience. Students with a modern lifestyle tend to prefer shopping services that offer ... -
Pengaruh Persepsi Manfaat, Persepsi Kemudahan, dan Risiko Terhadap Minat Pengguna Qris Sebagai Alat Pembayaran Di Kalangan Masyarakat Medan
(Universitas Sumatera Utara, 2025)Today's technological developments have increased, especially in the field of information and communication technology. Limitations in payment transaction activities that cause the formation of an innovation that can change ... -
Analisis Strategi Pemasaran Media Sosial, Kepuasan Pelanggan, dan Rekomendasi Pelanggan dalam Membangun Loyalitas Milenial (Studi pada Produk BSI Cicil Emas)
(Universitas Sumatera Utara, 2025)The development of the Islamic banking industry in Indonesia, particularly in the context of investment products, has become increasingly interesting to study. In today's competitive business environment, Bank Syariah ... -
Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Kinerja Karyawan BPR Guna Rakyat
(Universitas Sumatera Utara, 2025)Optimal performance not only increases productivity and operational efficiency, but also contributes to achieving the company's strategic goals. High performing employees are able to make significant contributions through ... -
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pengguna Smartphone Samsung di Kota Medan
(Universitas Sumatera Utara, 2024)In the context of increasingly fierce competition, declining consumer loyalty has become a significant challenge for companies, especially in the smartphone industry. Many new brands offer products with similar features ... -
Pengaruh Employee Engagement dan Work Load terhadap Kinerja Karyawan (Studi pada Divisi K3 di PT. Salim Ivomas Pratama Lubuk Pakam)
(Universitas Sumatera Utara, 2024)Today's business world faces new challenges, companies must have competent human resources and have high performance to achieve success in the organization. One of the factors for achieving company success is influenced ... -
Pengaruh Customer Experience dan Perceived Quality terhadap Minat Pembelian Ulang Transportasi Online Aplikasi Gojek (Studi pada Pengguna Transportasi Online Aplikasi Gojek di Kota Medan)
(Universitas Sumatera Utara, 2024)This study aims to analyze the effect of customer experience and perceived quality on the repurchase interest of online transportation users of the Gojek application in Medan City. The background of this research is based ... -
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pengguna Iphone (Studi pada Pengguna Iphone di Kota Binjai)
(Universitas Sumatera Utara, 2024)Customer loyalty is a customer's commitment and positive impression of a brand, shop, supplier or service and can be realized through consistent repeat purchases. Customer loyalty is influenced by a positive brand image ... -
Pengaruh Green Marketing dan Brand Image terhadap Minat Beli (Studi pada Konsumen The Body Shop di Kota Medan)
(Universitas Sumatera Utara, 2024)The global cosmetics industry is currently experiencing rapid growth, along with increasing consumer awareness of environmental issues and demand for environmentally friendly products. The Body Shop, as one of the leading ... -
Pengaruh Iklim Psikologis Terhadap Kepuasan Kerja dan Organizational Citizenship Behavior di PT.Toba Pulp Lestari Tbk (Studi pada Sektor Tele)
(Universitas Sumatera Utara, 2025)Employees play an important role in the success of a company in facing business competition in the era of globalization. One way to achieve company success is by providing job satisfaction and fostering an Organizational ... -
Analisis Trust Dan Behavioral Intention Terhadap Actual Use Pembayaran Qris Dana Di Kota Medan
(Universitas Sumatera Utara, 2025)The advancement of digital technology has transformed transaction patterns in society, including the use of digital payment systems in Medan City. QRIS Dana, as one of the leading digital wallets, offers convenient and ... -
Pengaruh Brand Ambassador Dan Brand Trust terhadap Loyalitas Konsumen Suplemen Evolene (Studi pada Binaragawan di New Spirit Gym Kota Medan)
(Universitas Sumatera Utara, 2025)Physical health and fitness are increasingly becoming a top priority among the public, an active lifestyle and awareness of the importance of maintaining health through exercise are driving an increasing interest in ... -
Pengaruh Viral Marketing dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk Skintific (Studi Pada Pengguna Brand Skintific di Kota Medan)
(Universitas Sumatera Utara, 2025)Purchase decision is part of consumer behavior. Purchase decision is the action of consumers in making a decision about a product to meet their needs. Consumers will decide to buy a product that meets their needs and ... -
Pengaruh E-WOM dan Social Media Influencer terhadap Brand Awareness pada Brand Cetaphil (Survei pada Konsumen Produk Cetaphil di Kota Medan)
(Universitas Sumatera Utara, 2025)Brand awareness is the level of consumer recognition of a brand and the ability to remember and recognize that brand in various situations. In the current condition where business competition is increasingly fierce, ... -
Pengaruh Social Media Marketing dan Service Quality terhadap Revisit Intention di Uli Beauty Studio
(Universitas Sumatera Utara, 2025)echnological developments and fierce competition in the beauty industry are forcing businesses to utilize social media as an effective marketing tool. Uli Beauty Studio, as one of the beauty salons in Medan City, has used ... -
Pengaruh User Generated Content dan Brand Love terhadap Keputusan Pembelian (Studi pada Konsumen Produk Ms Glow di Kota Medan)
(Universitas Sumatera Utara, 2025)The beauty industry in Indonesia has experienced significant growth, especially after entering the endemic phase. In 2022, the largest market segment in this industry was personal care, with a market value of USD 3.18 ... -
Pengaruh Viral Marketing dan Brand Love terhadap Repurchase Intention pada Konsumen Buttonscarves di Kota Medan
(Universitas Sumatera Utara, 2025)The Muslim fashion industry in Indonesia is becoming increasingly competitive, driving brands to enhance brand awareness and maintain customer loyalty. As one of the leading Muslim fashion brands, Buttonscarves utilizes ... -
Pengaruh Affiliate Marketing dan Product Quality terhadap Purchase Interest pada Marketplace Shopee di Kota Medan
(Universitas Sumatera Utara, 2025)The development of the digital era has driven changes in the world of commerce, where online marketplaces like Shopee are becoming increasingly popular. Shopee, as one of the most popular marketplaces in Indonesia, ...
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