| dc.contributor.advisor | Risanty | |
| dc.contributor.author | Siregar, Nindia Marlina | |
| dc.date.accessioned | 2021-09-17T05:03:56Z | |
| dc.date.available | 2021-09-17T05:03:56Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://repositori.usu.ac.id/handle/123456789/43641 | |
| dc.description.abstract | The purpose of this research is to determine the factors that influence online fashion shopping in accounting students at the University of North Sumatra, which include website quality, product quality, customer trust, word of mouth communication and gender. Data collection was carried out by distributing questionnaires. The population in this study were Regular students of S1 Accounting Study Program Faculty of Economics and Business, University of North Sumatra, Medan in 2017 and 2018. The number of samples in this study was calculated using purposive sampling technique, then the number of samples in this study were 192 students. . The data analysis techniques used in this study included data quality testing, descriptive statistical analysis, classical assumptions, multiple linear regression analysis and hypothesis testing assisted by SPSS analysis tools.
The results showed that there was a positive and significant influence between website quality, product quality, customer trust, word of mouth communication on the interest in buying fashion online. Meanwhile, gender has a positive and insignificant effect on the interest in buying fashion online. | en_US |
| dc.description.abstract | Tujuan dilakukan penelitian ini adalah untuk mengetahui Faktor-faktor yang Mempengaruhi Fashion Online Shopping pada mahasiswa Akuntansi Universitas Sumatera Utara, yang diantaranya adalah Kualitas Website, Kualitas Produk, Kepercayaan Pelanggan, Komunikasi Word Of Mouth dan Gender. Pengumpulan data dilakukan melalui penyebaran kuesioner. Populasi dalam penelitian ini adalah Mahasiswa/i Reguler Program Studi S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara Medan stambuk 2017 dan 2018. Jumlah sampel dalam penelitian ini dihitung dengan menggunakan teknik purposive sampling, selanjutnya didapat jumlah sampel dalam penelitian ini sebanyak 192 mahasiswa/i. Teknik analisis data yang digunakan dalam penelitian ini antara lain pengujian kualitas data, analisis statistik deskriptif, asumsi klasik, analisis regresi linear berganda dan uji hipotesis yang dibantu dengan alat analisis SPSS.
Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara kualitas website, kualitas produk, kepercayaan pelanggan, komunikasi word of mouth terhadap minat membeli fashion secara online. Sementara gender berpengaruh positif dan tidak signifikan terhadap minat membeli fashion secara online. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Interest in buying fashion products online | en_US |
| dc.subject | website quality | en_US |
| dc.subject | product quality | en_US |
| dc.subject | customer trust | en_US |
| dc.subject | word of mouth communication | en_US |
| dc.subject | and gender | en_US |
| dc.subject | Minat membeli produk fashion secara online | en_US |
| dc.subject | Kualitas website | en_US |
| dc.subject | kualitas produk | en_US |
| dc.subject | kepercayaan pelanggan | en_US |
| dc.subject | komunikasi word of mouth | en_US |
| dc.subject | gender | en_US |
| dc.title | Faktor-faktor yang Mempengaruhi Fashion Online Shopping Mahasiswa/i Program Studi Akuntansi Universitas Sumatera Utara | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM170522116 | |
| dc.description.pages | 182 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
