| dc.description.abstract | This study aims to (1) find out the dominant language represented in LL of
Medan’s multilingual society in Kecamatan Medan Petisah, (2) analyze the use
of English in shop signs of Kecamatan Medan Petisah, (3) elaborate why English
is chosen to be used specifically in shop signs along with Indonesian in
Kecamatan Medan Petisah. This research applied Linguistic Landscape approach
and used descriptive qualitative method. The data sources are the photographs of
bottom-up signs along the area of Kecamatan Medan Petisah. Based on the
analysis, it is found that: (1) English becomes the dominant foreign language
used in the shop signs in Kecamatan Medan Petisah; (2) the use of English in
Kecamatan Medan Petisah is found mostly in bilingual; (3) the reasons for using
English specifically in the shop signs in Kecamatan Medan Petisah are the
familiarity of the words, common usage, prestige, and sponsor. Based on the
analysis, the categories of signs discovered in Kecamatan Medan Petisah LL are
the building names, the slogans, and the information. | en_US |
