Analisis Saluran Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit di Kecamatan Lubuk Barumun Kabupaten Padang Lawas

Abstract

MHD.ALVIAN (187039008) dengan judul tesis “Analisis Saluran Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit Di Kecamatan Lubuk Barumun Di Kabupaten Padang Lawas“, Penulisan tesis ini dibimbing oleh Bapak Rulianda P. Wibowo, S.P, M.Ec, Ph.D sebagai ketua komisi pembimbing dan Bapak Dr. Ir. Satia Negara Lubis, M.Ec sebagai anggota komisi pembimbing. Penelitian ini bertujuan untuk mengkaji saluran pemasaran dan fungsi-fungsi pemasaran tandan buah segar (TBS) kelapa sawit di Kecamatan Lubuk Barumun Kabupaten Padang Lawas. Mengkaji efisiensi pemasaran tandan buah segar (TBS) kelapa sawit dilihat dari structure, conduct, and performance (SCP) di Kecamatan Lubuk Barumun Kabupaten Padang Lawas. Data yang digunakan adalah data primer dan sekunder. Data dikumpulkan dengan melakukan metode survei dan wawancara langsung. Data menggunakan pendekatan Structure Conduct and Performance (SCP). Pemasaran tandan buah segar (TBS) kelapa sawit di Kecamatan Lubuk Barumun terdiri dari tiga pola saluran pemasaran, yaitu: 1) petani-AK-AB- PKS; 2) petani-AB-PKS; 3) petani- PKS. Fungsi pemasaran yang dilakukan oleh lembaga-lembaga pemasaran, yaitu fungsi pertukaran, fungsi fisik dan fungsi fasilitas marjin, farmer’s share, dan rasio keuntungan tidak merata pada masingmasing lembaga pemasaran. Berdasarkan indikator SCP dapat diketahui bahwa pemasaran tandan buah segar (TBS) kelapa sawit di di Kecamatan Lubuk Barumun sudah efisien. Berdasarkan kondisi saat ini dan hasil analisis yang telah dilakukan, saluran pemasaran III (petani-PKS) merupakan alternatif saluran pemasaran yang paling efisien yang dapat dipilih oleh petani tandan buah segar (TBS) kelapa sawit.

MHD. Alvian (187039008) with the thesis title” Analysis of Oil Palm Fresh Fruit Bunches (FFB) Marketing Channels in Lubuk Barumun District in Padang Lawas Regency”, The writing of this thesis was supervised by Mr. Rulianda P. Wibowo, S.P, M.ec, Ph.D as chairman of the supervisory committe abd Mr. Dr. Ir. Satia Negara Lubis, M.ec. This study aims to examine the marketing channels and marketing functions of each marketing agency for oil palm fresh fruit bunches (FFB) in Lubuk Barumun District, Padang Lawas Regency and examine the marketing efficiency of oil palm fresh fruit bunches (FFB) in terms of structure, conduct. , and performance (SCP) in Lubuk Barumun District, Padang Lawas Regency. The data used are primary and secondary data. Data were collected by conducting surveys and direct interviews with the help of questionnaires calculated by data analysis using the Structure Conduct and Performance (SCP) approach. Marketing of oil palm fresh fruit bunches (FFB) in Lubuk Barumun District consists of three marketing channel patterns, namely: 1) farmer-AK-AB- PKS; 2) farmer-AB-PKS; 3) farmers-PKS. Marketing functions performed by marketing institutions, namely the exchange function, physical function and facility function. Based on the market structure, marketing of oil palm fresh fruit bunches (FFB) in Lubuk Barumun District tends to lead to an oligopsony market structure. Judging from market behavior, the marketing agencies involved have different behaviors. Meanwhile, based on market performance, it shows that the value of margin, farmer's share, and profit ratio is not evenly distributed in each marketing institution. Based on the described SCP indicators, it can be seen that the marketing of fresh fruit bunches (FFB) of oil palm in Lubuk Barumun District is efficient. Based on current conditions and the results of the analysis that has been carried out, marketing channel III (farmers-PKS) is the most efficient alternative marketing channel that can be chosen by oil palm fresh fruit bunches (FFB) farmers.