Faktor-Faktor yang Mempengaruhi Produk Fashion Lokal agar Diminati Masyarakat dengan Metode Analisis Regresi Logistik

Abstract

Gross Domestic Product (GDP) can be defined as the value of goods and services produced within a country in a given year (Sukirno, 2004). This study aims to determine the effect of quality factors, price, model innovation, product advertising, product packaging, and perceptions of social status on the final result of purchasing lokal products among the community in order to increase the GDP figure in Indonesia. The method used in this study is the binary logistik regression method. To determine the most correct logistik regression model, it is done by estimating the parameters using the Newton Raphson test and testing the parameters using the G test and Wald's test. Then the regression equation is obtained, namely:

Based on the parameter significance test using the Wald test, that the variabels of quality and social status are variabels that have a significant effect on people's interest in lokal products.