Strategi Adaptasi Pelaku Usaha Wisata di Kawasan Wisata Kebun Teh Sidamanik Selama Masa Pandemi Covid-19

Abstract

Human as living beings who depend themselves to the environment have ways to adapt and cope with changes that occur in their environment, and this method is called as adaptive strategy. As an example of environmental change is the Covid-19 pandemic. Covid 19 pandemic as a deadly epidemic that has spread to all around the world since 2020 has had an impact on various aspects of human life. Various policies to prevent the spread of this epidemic have affected the activities of tourism business who depends on the tourism sector for their lives, including tourism businesses in the tourist area of Sidamanik Tea Garden. The biggest impact is the decline in the income of businessmen, due to the drastic drop in the number of tourist visits. This study aims to find out about the strategies carried out by businessmen in the Sidamanik Tea Garden tourist area in order to be able to survive during the Covid-19 Pandemic. The techniques of data collection were carried out by observation, interviews, literature studies and documentation. Then the data obtained in the field were analyzed qualitatively to obtain conclusions. The results of this study indicate that the Sidamanik Tea Garden tourism businessmen apply an adaptive strategy by carrying out an active strategy, passive strategy, and network strategy. The active strategy is to do additional work to increase income, and involve the participation of family members in increasing family income. The passive strategy is carried out in several ways, including by implementing a frugal lifestyle, reducing expenditure on food needs, reducing expenditure on clothing needs, and reducing expenditure on tertiary needs. Meanwhile, the network strategy is carried out in several ways, namely by utilizing relationships with relatives and family to borrow money, and utilizing assistance programs provided by the government.