Hubungan Perceived Value Pasien Rawat Inap dengan Motivasi Berkunjung Kembali di Rumah Sakit Umum Sari Mutiara Medan

Abstract

Perceived value is very important in fulfilling the increase in the number of patients who visit a hospital because it is one of the indicators in motivating patients to revisit a hospital. The objective of the research was to verify the correlation between inpatients perceived values (installation, professional, quality, social, and emotional) and motivation to revisit. The samples were 98 inpatients, taken by using consecutive sampling technique. The instruments were questionnaires of demographic data, perceived values and patients motivation to revisit. The result of the research showed that the perceived value of hospital installation was in good category (85,7%), of hospital professional was in good category (85, 7%), of hospital quality was in good category (88,8% ), of hospital sociai was in good (81,6%), of hospital emotional was in good category (81,6%), and of inpatients motivation to revisit was in positive category (80,6%). This indicated that there was the correlation between inpatients perceived values and their motivation to revisit at p-value = 0,0001. The better the inpatients perceived values were the higher their motivation to revisit. It is recommended that the management of the hospital evaluate the service to patients and make a policy in providing service for patients in order that they will be satisfied and motivated to revisit.