Strategi Pengelolaan Wisata Pantai Cemara Kembar Kabupaten Serdang Bedagai

Abstract

A tourist area is very dependent on its management in order to provide maximum benefit for development, then the required management strategies and the participation of local communities. This study aimed to assess the suitability of travel and the right strategy for the management of Cemara Kembar Beach travel. This study was conducted in April-May 2016 in Cemara Kembar Beach Sei Nagalawan village of Serdang Bedagai District. The calculation of the parameters for travel conformance performed insitu while defining management strategies carried out by the SWOT analysis. Suitability Index Values District Beach tourism is 87.1% which is in the category of very appropriate. Based on the SWOT analysis of strategies used in the management of Fir Cemara Kembar is the S-O (Growth strategy) strategy, which is a strategy that harnesses the power and opportunity to make profits