Strategi Pengembangan dan Peluang Bisnis Jasa “Cuci Sepeda Motor” (Studi pada Doorsmeer Saudara Jl. Saudara No.40 Padang Bulan Medan)

Abstract

In globalization era that demands we do things as self-quick, we can choose some alternatives to help us in performing their tasks - duties and all our activities. One of them is need for a motorcycle that are increasingly and day was chosen as means of transportation because the practicaly. For the people in the city - big cities. Such as in Medan, using a motorbike is one of the main choices and do not have enough time to take care motorcycle including washing their motorbike. This leads to business opportunities. A business opportunity that is very potential is one of them is opening for business washing motorcycle. Problematical Formulation in this research is to know what strategies to develop and explore the potential opportunities that are to be more controlled to develop services business washing motorcycle in Doorsmeer Saudara. Research method is used methods or descriptive qualitative research. Data from observation, interview, and documentation. Data analysis techniques SWOT analysis using. Informant 22 people. Results of the study showed presenting this strategy is the right time to develop business is a strategy aggressive use of force and the opportunity to create a strategy, products with development strategy modify exploration, strategy market penetration is a strategy to use marketing programs than diversified growth strategy consentric is strategic by adding new products or new service, but is still associated with its business.