| dc.description.abstract | In globalization era that demands we do things as self-quick, we can
choose some alternatives to help us in performing their tasks - duties and all our
activities. One of them is need for a motorcycle that are increasingly and day was
chosen as means of transportation because the practicaly. For the people in the
city - big cities. Such as in Medan, using a motorbike is one of the main choices
and do not have enough time to take care motorcycle including washing their
motorbike. This leads to business opportunities. A business opportunity that is
very potential is one of them is opening for business washing motorcycle.
Problematical Formulation in this research is to know what strategies to
develop and explore the potential opportunities that are to be more controlled to
develop services business washing motorcycle in Doorsmeer Saudara.
Research method is used methods or descriptive qualitative research. Data
from observation, interview, and documentation. Data analysis techniques SWOT
analysis using. Informant 22 people.
Results of the study showed presenting this strategy is the right time to
develop business is a strategy aggressive use of force and the opportunity to create
a strategy, products with development strategy modify exploration, strategy
market penetration is a strategy to use marketing programs than diversified growth
strategy consentric is strategic by adding new products or new service, but is still
associated with its business. | en_US |
