Analisis Karakteristik terhadap Sikap Wirausaha Melati Chatering di Medan

Abstract

Currently unemployment has reached a very high and continues to be a major problem faced by the government. Every year college graduates and an equal amount to millions. But the difficulty of getting a permanent job is inevitable. Currently the development of UMKM (Micro, Small and Medium Enterprises) has been very popular among the people. UMKM are considered as the right choice for every person who is difficult to get a job through UMKM have many emerging new entrepreneurs who are ready to face the competitive world of business is getting tougher. UMKM one long and still active in business is located in Melati Chatering Amaliun Medan road. Melati effort is Chatering select cake business. Entrepreneurial Melati Chatering certainly have certain behaviors in the attempt is interesting enough to be studied. The purpose of this study was : ( 1 ) to describe the characteristics of the individual and entrepreneurial attitude Chatering Bed ( 2) analyze the entrepreneurial attitude cake Melati Chatering ( 3) to analyze the relationship between the characteristics of the entrepreneurial attitude Melati Chatering cake . In this study, the method used is descriptive method with qualitative data . Informants in this study were divided into three , namely the key informant Melati Chatering owner , the key informants Melati Chatering son of the owner and informant added that casual employees amounted to 2 Melati Chatering . The results showed that the characteristics of entrepreneurial cake Chatering Melati consists of educational level, personal values, age, and work experience have any effect in managing the business. Melati Chatering entrepreneurial attitude consists of bold face risks, creative and innovative, vision and mission, goals, self-confident, independent, active energetic and appreciate the time, positive self-concept, positive thinking, personal responsibility, and receive feedback. Characterize the dominant attitude towards entrepreneurship eleventh Melati Chatering entrepreneurial characteristics. Entrepreneurial characteristics have considerable influence on the eleven traits entrepreneurial attitude.