Strategi Pengembangan Bisnis (Studi pada Rumah Makan Minang Setia Jl. Jamin Ginting No. 326, Medan)

Abstract

The title of this research is “Business Development Strategy (Study at Minang Setia Restaurant Jl. Jamin Ginting No. 326, Medan)”. The purpose of this research was to inspect and determine a proper business strategy in order to development business of Minang Setia Restaurant Jl. Jamin Ginting No. 326, Medan. The method used is a qualitative descriptive method. Data were obtained from observation, interview and study of literature. Analysis tools is using SWOT analysis. The number of informant is 6 persons. Determine of informant by using purposive and accidental sampling. Research result indicate that the strategy should be applied to business development strategy in the Minang setia Restaurant Jl. Jamin Ginting No. 326, Medan is an aggressive strategy of creating strategies that use strengths to take advantage of opportunities.