| dc.contributor.advisor | Nasution, Muhammad Arifin | |
| dc.contributor.author | Hutagalung, Yulie A. C. | |
| dc.date.accessioned | 2022-11-11T03:04:17Z | |
| dc.date.available | 2022-11-11T03:04:17Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/57896 | |
| dc.description.abstract | The title of this research is “Business Development Strategy (Study at
Minang Setia Restaurant Jl. Jamin Ginting No. 326, Medan)”. The purpose of
this research was to inspect and determine a proper business strategy in order to
development business of Minang Setia Restaurant Jl. Jamin Ginting No. 326,
Medan.
The method used is a qualitative descriptive method. Data were obtained
from observation, interview and study of literature. Analysis tools is using SWOT
analysis. The number of informant is 6 persons. Determine of informant by using
purposive and accidental sampling.
Research result indicate that the strategy should be applied to business
development strategy in the Minang setia Restaurant Jl. Jamin Ginting No. 326,
Medan is an aggressive strategy of creating strategies that use strengths to take
advantage of opportunities. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Business Strategy | en_US |
| dc.subject | SWOT analysis | en_US |
| dc.title | Strategi Pengembangan Bisnis (Studi pada Rumah Makan Minang Setia Jl. Jamin Ginting No. 326, Medan) | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM090907042 | |
| dc.identifier.nidn | NIDN0005107901 | |
| dc.identifier.nik | KODEPROD63211#Ilmu Administrasi Bisnis | |
| dc.description.pages | 84 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
