| dc.description.abstract | CV. Batang Pane Baru is the one of business which is moves in bus
transportation in Medan. Where at now, many people in Medan needs for using
the bus transportation. In the development of this business, we need a right
strategy for the achievement of desired by the trade can be properly controlled so
that operations run smoothly to widen it’s market share.
In addition the trade makes it easy to monitor the activities undertaken to
evaluate the strategy adopted. This study was conducted to search for internal
and external factors, namely the trade's strengths, weaknesses, opportunities and
threats in formulating strategies that will be used in the development of its
business.
The method used in this research is descriptive qualitative approach.
Data collection techniques do interviews to the ownership, workers and drivers,
and then doing observation in the terminal. The determination of the strategy,
using internal and external factors in the form of a SWOT analysis.
After the SWOT analysis of the obtained values IFAS and EFAS company
that will be used in the internal matrix external (IE). The results of the
study, selection strategies that can be used by the trade is to conduct market
penetration, market development, product and technology development. | en_US |
