Strategi Pengembangan Bisnis CUTE Butik di Pasar Petisah Medan

Abstract

This study was motivated by the development of a rapidly growing business that creates competition is also getting tougher as happened in Petisah Medan Pasar. This is an issue faced by businesses in markets including CUTE Petisah Boutique located in Phase II Petisah Market No. 106, 1st Floor Block C Terrain founded by Mr. Zulkifli, so CUTE Boutique should be able to create a strategy in developing its business to survive in the middle being surrounded high level of competition. The research goal is to determine the husband development business development strategy right for CUTE boutique through SWOT analysis. Through SWOT analysis will then alternate tin development business development strategies are applied funny for boutique hearts run their business, so Boutique Can Increasingly Evolving And Able face of competition, especially competition in the market boutique business Petisah. Forms of research used in this research is descriptive qualitative approach. Informants involved in this study consisted of key informants (owner of Boutique CUTE), Key Informant (Consumer Boutique CUTE ) and an additional informant (Employees CUTE Boutique). The results showed that a combination of strategies based on the analysis of external environmental factors and internal environment then maped the SWOT diagram Boutique CUTE, CUTE Butik then obtained that is in quadrant I, which supports the strategy for the first quadrant is an aggressive strategy. Based on the SWOT matrix, Then we obtain the recommended strategies to be applied CUTE Boutique namely : Improving Services maintain price imported products cheaper, more vigorous promotion again by using utilizing social media , Hiring employees who are able to provide good service to customers, Maintaining the advantages of designed the store to look attractive, making bookkeeping professionals, as well as provide a special price to the consumer at the time of the level of demand decreases.