| dc.description.abstract | This study was motivated by the development of a rapidly growing
business that creates competition is also getting tougher as happened in Petisah
Medan Pasar. This is an issue faced by businesses in markets including CUTE
Petisah Boutique located in Phase II Petisah Market No. 106, 1st Floor Block C
Terrain founded by Mr. Zulkifli, so CUTE Boutique should be able to create a
strategy in developing its business to survive in the middle being surrounded high
level of competition.
The research goal is to determine the husband development business
development strategy right for CUTE boutique through SWOT analysis.
Through SWOT analysis will then alternate tin development business
development strategies are applied funny for boutique hearts run their business, so
Boutique Can Increasingly Evolving And Able face of competition, especially
competition in the market boutique business Petisah.
Forms of research used in this research is descriptive qualitative approach.
Informants involved in this study consisted of key informants (owner of Boutique
CUTE), Key Informant (Consumer Boutique CUTE ) and an additional informant
(Employees CUTE Boutique).
The results showed that a combination of strategies based on the analysis
of external environmental factors and internal environment then maped the
SWOT diagram Boutique CUTE, CUTE Butik then obtained that is in quadrant I,
which supports the strategy for the first quadrant is an aggressive strategy. Based
on the SWOT matrix, Then we obtain the recommended strategies to be applied
CUTE Boutique namely : Improving Services maintain price imported products
cheaper, more vigorous promotion again by using utilizing social media , Hiring
employees who are able to provide good service to customers, Maintaining the
advantages of designed the store to look attractive, making bookkeeping
professionals, as well as provide a special price to the consumer at the time of the
level of demand decreases. | en_US |
