Iklan Rokok Televisi Terhadap Perubahan Sikap Mahasiswa (Studi Korelasional Terpaan Iklan Rokok di Televisi Terhadap Perubahan Sikap pada Mahasiswa FISIP USU Angkatan 2015)

Abstract

The purpose of this study to find out how much the relationship between cigarette adverstising to change student attitudes FISIP USU Force 2015. This study uses Correlational Studies, where to find relationship between the two variables and test the strength or weakneess of these two variables. Theories that are considered relevant to this study is the Theory of Communication, Mass Communication Theory, Television, Advertising, AIDDA Theory, and Theory of Attitude Change. Support tools of this research is the questionnaire.. total population of the study was 995 person. Sampling was conducted using Taro Yamane formula with a respondents. The sampling technique is done by purposive sampling and sample chosen will be interesd into Stratified Prportional Random Sampling. The data sampling technique literature study and field research. The data analysis technique Single Table Analysis, Cross Table Aanalysis Testing Hypotheses by using SPP version 13.0. From the research that there is a significant relationship between cigarette advertising on television to change attitudes FISIP USU Force 2015. The majority respondents said the quality of the video on television advetising of cigarettes either. But the cahnge in attitude FISIP USU Student Force 2015 to become smokers after watching a television advertising of tobacco was not so devastating. Behind the tlevision ads impressions were good interesting, FISIP USU Student Force 2015 still have self-awareness that cigarette consumption danger to their helath.