Peran Pelayanan dalam Mempengaruhi Minat Beli Konsumen pada Distro Akar Bumi Setia Budi Medan

Abstract

Style is an individual prestige, which is built through education , insight , taste that becomes accustomed to undergo the procedure in daily life . For the people of the city ( urbanism ) a fashion lifestyle is very important because it concerns the image of a person. Fashion are strongly linked with aging, so businesses need to know the target market segment . Akar Bumi Distro are in the age segment of 12 to 25 years . In this segment the product is very tied to the trend factor , which is certainly a model or design followed by a high price . The maximum service strategy is expected to offset the high prices to create buying interest for visitors and customers . This study aims to determine how the service affects the role of buying interest . The population of this study is the visitors and shoppers during June, July, August 2013, as many as 1987 people , and the sample was determined by Slovin formula, it is obtained as many as 96 respondents with nonprobability sampling technique with accidental sampling method or by chance to the visitors and shoppers during the month of October 2013 . Statistical analysis of the data using a simple linear regression with SPSS 18.00.The results of the analysis states that the role of services closely linked with buying interest, so that if the role of services increased or 100 % of the time it will be followed by buying interest at 0.183. 38.7 % more is influenced by other factors or variables that do not come under study. Employers or management of Akar Bumi Distro, Should continuously improving quality of care , providing services such as providing a passive comfortable fitting room also do interior and exterior decorating in accordance with the specific concepts that become the attributes.