Strategi Pengembangan Bisnis dengan Analisis Strenght Weakness Opportunity Threat (SWOT) Pada Usaha Lumpia Leker Medan

Abstract

The purpose of this research is to identify the SWOT analysis as business development of Lumpia Leker home industry Medan.There is an indication the business owner uneffectively identify the strenght and opportunity around the bussines location to minimalise weakness and threat that can cause the stuck of business development. Research form used in this study was quality approach, in which data collection techniques based on interviews, documentation, and literature. Analysis technique data used in this research was descriptive analyse data by explore and interprete the data which obtained from the filed and interview with the owner of Lumpia Leker home industry Medan. The data which obtained from the interview and documentation, was scripted and analyse in order to find the SWOT analysisLumipia Leker home industry. The owner needs to analyse the strenght, weakness, opportunity and threat around the external and internal, in order to get information to develop the business. The information will be useful for the owner to make strategic plans to help the owner achieving the goals. The result of this study shows that the owner didn’t effectively use the SWOT analysis to develop his business. It can be identified thet the strategy used by the company couldn’t reaach the goals made.