Strategi Pengembangan Bisnis pada Peternakan Bibit Ikan Lele di Kota Binjai (Studi Kasus pada Ternak Lele Asio Jalan Lincun Binjai Barat)

Abstract

Business strategy is often called a functional business strategies because these strategies oriented to the functions of management activities, such as marketing strategy, product strategy, distribution strategy, organizational strategy, strategies related to finance. Livestock Breeder seed catfish Asio is a seed supplier of catfish located in Jalan Binjai Lincum West. The efforts made by the catfish farmers have been running for 10 years. So as it is necessary to menganilasa how the business development strategy applied to the seed breeding catfish by breeders Asio Lincun Binje Road West. The purpose of the research is to find out how the business development strategy applied to the seed breeding catfish by breeders Asio Lincun Binje Road West. In this study, the method used is qualitative. Data were obtained from observation, interview and literature study. Informants in this study were divided into two groups, namely the key informants that employers catfish seed as much as 1 and key informants that consumers and customers who buy seeds catfish. Determination key informants conducted accidental namely the determination of the informant by chance. Based on the results of research conducted in the field shows that internal factors into strengths seed breeding catfish Asio is a quality product, product variation, promotional modern, the price cuts, the employees were diligent, and the proper equipment. While the weakness is the lack of a strategic location, number of employees less. External factors into opportunities breeder Asio is no similar efforts around the location of the business, supply in accordance with the wishes of customers, while external factors that represent a threat farm seed catfish is competition with pembisnis new and existing, many competitors offering cheaper prices , relatively high feed prices. Strategies that can be run farm seed catfish Asio to develop its business is improving kenyamana customer, Improve product quality, creating products that produce catfish males a higher percentage than the female, increase the number of employees so that employees can work optimally, improve and increase promotional activities.