| dc.description.abstract | The title of this research is the "SWOT Analysis As a Basis Determination of Competitive
Marketing Strategies PT. Coffindo ". The purpose of this study is to analyze and determine
competitive marketing strategies PT. Coffindo using SWOT analysis.
The method used is descriptive analysis method, SWOT analysis and SWOT matrix. The
results showed that of the four alternatives stratetegi resulting from the strategy of SWOT
Matrix Strength-Opportunities (SO), strategy Weaknesses-Opportunities (WO), strategies
Strength-Threats (ST), as well as strategies Weakness-Threat (WT), the best strategy
potential to serve as a competitive marketing strategy for PT. Coffindo is a strategy Strength Opportunities (SO) which include: Adding a branch office with the goal of expanding market
share, conduct online bookings service, to produce a more creative and innovative, as well as
maintain and improve the quality of products. | en_US |
